---
title: "Cookies — £472K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cookies"
last_updated: "2026-07-31T19:04:50.401Z"
locale: en
meta:
description: "Niche score 62/100 · £472K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £472K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cookies — £472K/yr Amazon UK Niche (2026) - Flapen"
---
# **cookies**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 24Conversion 99Competition 93Returns 100Price range 44Avg price 8Brand share 46Review moat 78Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Great****438.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£472K**
£472K/yr · 912K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£0.48–£26.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.94**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cookies is a £472K/yr Amazon United Kingdom market (912K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cookies market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£441K–£588K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **11%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**22%**
Top 20: 55%
**Open market**
**18%**
- Morrisons51% - Maryland9% - Fox's6% - Cadbury6% - McVitie's5% - GreHom5% - Open — no brand owns it (12 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
15K10KBlack Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/cookies/trend)
## **Top cookies search terms**
- **cookies**459K/yr-1.6%11.4% conv. - **savers**202K/yr+1.3%12.3% conv. - **cookie**72K/yr-6.9%6.2% conv. - **maryland cookies**39K/yr+2.0%10.4% conv. - **chocolate chip cookies**28K/yr-2.6%4.6% conv. - **morrisons savers**75K/yr-29.9%10.3% conv. - **chocolate cookies**16K/yr-1.3%6.8% conv. - **maryland**10K/yr+1.5%10.1% conv. - **saver**7K/yr-13.4%10.3% conv. - **choc chip cookies**4K/yr+0.7%5.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cookies/search-terms)
## **Top cookies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9K4%£19K6%£28K8%£38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Savers Chocolate Chip Cookies 250g**Morrisons**£0.77**4.6★91 rev](https://www.amazon.co.uk/dp/B0FZWY3RL1) [2**Cadbury Crunchy Melts Chocolate Centre Chocolate Chip Cookies 156 g**Cadbury**£1.56**4.3★592 rev](https://www.amazon.co.uk/dp/B075MDVTDY) [3**Morrisons Cake Shop Milk Chocolate Chip Cookies 5 Pack**Morrisons**£1.58**4.4★1,027 rev](https://www.amazon.co.uk/dp/B01LF1QUYM) [4**Lu Le Petit Cookie Crunchy Chocolate Chunk Biscuits 184 g (Pack of 1)**Lu**£1.48**4.1★111 rev](https://www.amazon.co.uk/dp/B0CVBKZDCQ) [5**Maryland Cookies Twin Pack 400g**Maryland**£2.31**4.8★339 rev](https://www.amazon.co.uk/dp/B09RQ4HFFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Savers Chocolate Mousse 6pk 55g**Morrisons**£0.95**65 rev8mo ago](https://www.amazon.co.uk/dp/B0G2TB546H) [**Morrisons Savers Chocolate Chip Cookies 250g**Morrisons**£0.77**91 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWY3RL1) [**Morrisons Savers Smoked Back Bacon 300g**Morrisons**£1.61**70 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWVTF3H) [**Savers Grapes 500g**GreHom**£1.65**366 rev1y ago](https://www.amazon.co.uk/dp/B0F5X6F85M) [**Savers Strawberries 227g**Morrisons**£1.58**721 rev1y ago](https://www.amazon.co.uk/dp/B0DLL8Y3D1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Savers Chocolate Chip Cookies 250g**Morrisons**£0.77**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0FZWY3RL1) [**Morrisons Savers Chocolate Mousse 6pk 55g**Morrisons**£0.95**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B0G2TB546H) [**Morrisons Savers Smoked Back Bacon 300g**Morrisons**£1.61**4.2★**▲ 75%**](https://www.amazon.co.uk/dp/B0FZWVTF3H) [**Savers Strawberries 227g**Morrisons**£1.58**4.2★**▲ 59%**](https://www.amazon.co.uk/dp/B0DLL8Y3D1) [**Morrisons Savers Grated Mixed Cheese 500g**Morrisons**£3.06**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0DG9594Y9)
**~~View all trending →~~**
## **What buyers say about cookies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Absolutely delicious”*
**Value For Money**15%
*“Best price”*
**Baking**12%
*“Great cookies”*
**Quality-Overall**12%
*“Best quality”*
**Freshness**5%
*“Keeps fresh”*
**Flavor**4%
*“Love this flavor”*
**Crispiness**3%
*“Very nice crisp biscuits”*
**Sweetness**2%
*“Great taste, sweet”*
**Size-Overall**2%
*“Good size”*
**Advertised Vs Actual Product**2%
*“As expected”*
### **What buyers complain about **
**Taste-Overall**14%
*“Taste artificial”*
**Size-Overall**11%
*“Very small tin with small biscuits inside”*
**Value For Money**8%
*“Cheap”*
**Thickness**6%
*“flat for my liking”*
**Quality-Overall**6%
*“however I was very disappointed with the quality this time as the majority of the biscuits were broken”*
**Chunk/Clump/Collection**4%
*“Broken buiscuits”*
**Flavor**4%
*“just the flavour was different”*
**Sweetness**4%
*“Too sweet”*
**Moist/Dry**4%
*“though the cheese always seems to dry”*
**Powdered/Crumbled**3%
*“Crushed”*
## **Common questions**
- **Is cookies profitable to sell on Amazon United Kingdom?**
- The niche generates £472K/yr across 82 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the cookies niche?**
- 18 brands and 82 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in cookies?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for cookies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cookies niche?**
- Listings span £0.48–£26.54; the average listing price is £2.94 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.
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