---
title: "Products — cold brew - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cold-brew/products"
last_updated: "2026-07-31T16:50:11.130Z"
locale: en
meta:
  description: "Niche score 58/100 · £67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — cold brew - Flapen"
---

# **cold brew**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 95Conversion 49Competition 38Returns 98Price range 53Avg price 77Brand share 61Review moat 40Quality gap 58

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+116.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****£15.79**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.71–£27.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,454.8**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£67K**

£67K/yr · 109K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")