---
title: "Search terms — coffee mate - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/coffee-mate/search-terms"
last_updated: "2026-07-31T15:59:58.754Z"
locale: en
meta:
  description: "Niche score 47/100 · £679K/yr market · 565K searches/yr · £10.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £679K/yr market · 565K searches/yr · £10.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — coffee mate - Flapen"
---

# **coffee mate**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 68Growth 15Conversion 93Competition 32Returns 100Price range 47Avg price 38Brand share 2Review moat 39Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£679K**

£679K/yr · 565K searches

**Price range**

**Okay****£2.15–£26.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,647.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.55**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand