---
title: "Coffee Mate — £679K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/coffee-mate"
last_updated: "2026-07-31T15:57:08.318Z"
locale: en
meta:
description: "Niche score 47/100 · £679K/yr market · 565K searches/yr · £10.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £679K/yr market · 565K searches/yr · £10.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coffee Mate — £679K/yr Amazon UK Niche (2026) - Flapen"
---
# **coffee mate**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 15Conversion 93Competition 32Returns 100Price range 47Avg price 38Brand share 2Review moat 39Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£679K**
£679K/yr · 565K searches
**Price range**
**Okay****£2.15–£26.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,647.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coffee mate is a £679K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coffee mate market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£633K–£844K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**153**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Coffee Mate78% - Nestlé10% - OsoRetail6% - Mokate4% - Loyd2% - NESTLE PROFESSIONAL1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/coffee-mate/trend)
## **Top coffee mate search terms**
- **coffee mate**329K/yr-17.5%9.2% conv. - **coffee mate creamer**73K/yr-20.7%6.5% conv. - **coffee whitener**51K/yr-18.0%6.7% conv. - **coffee mate powder**26K/yr-0.3%8.8% conv. - **original coffee mate**13K/yr-29.3%10.0% conv. - **coffee whitener powder**14K/yr-6.0%5.9% conv. - **coffeemate**14K/yr-15.2%13.9% conv. - **coffeemate coffee creamer**15K/yr-37.3%9.4% conv. - **coffee creamer powder**11K/yr-36.7%4.3% conv. - **coffe mate**4K/yr-10.9%14.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/coffee-mate/search-terms)
## **Top coffee mate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£34K10%£68K15%£102K20%£136K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America**Coffee Mate**£10.92**4.6★1,263 rev](https://www.amazon.co.uk/dp/B0010XQ1ZY) [2**Coffee Mate Coffee Whitener 2.5kg Bag (Packing May Vary) Powder Standard**Coffee Mate**£19.97**4.6★4,227 rev](https://www.amazon.co.uk/dp/B003TJ9ZX2) [3**Coffee Mate | Ground | Vegetarian | 550g | 6 Pack | 3.3KG**Coffee Mate**£26.27**4.8★1,076 rev](https://www.amazon.co.uk/dp/B0C3WGP27N) [4**Nestle Coffee-Mate Coffee Creamer Original Pack of 1 (11 Ounce)**Coffee Mate**£6.37**4.5★2,852 rev](https://www.amazon.co.uk/dp/B0005XOVY8) [5**Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee**Nestlé**£4.04**4.7★254 rev](https://www.amazon.co.uk/dp/B0CKXZDNPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coffee Mate 1kg**NESTLE PROFESSIONAL**£8.36**685 rev6mo ago](https://www.amazon.co.uk/dp/B0058FB7FE) [**Coffee Mate The Original Powder Coffee Creamer 35.3 oz**Coffee Mate**£12.15**23,474 rev2y ago](https://www.amazon.co.uk/dp/B00MB2WJTU) [**Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee**Nestlé**£4.04**254 rev2y ago](https://www.amazon.co.uk/dp/B0CKXZDNPC) [**Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)**Coffee Mate**£10.67**114 rev2y ago](https://www.amazon.co.uk/dp/B0CGB2S17S) [**Nestle Coffee Mate Original 550g**OsoRetail**£6.71**356 rev2y ago](https://www.amazon.co.uk/dp/B0CDRXSHXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mokate Carmen Caffetteria Coffee Whitener Classic 350g**Mokate**£2.15**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B0CBCFFSWT) [**Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)**Coffee Mate**£10.67**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B0CGB2S17S) [**Coffee Mate The Original Powder Coffee Creamer 35.3 oz**Coffee Mate**£12.15**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B00MB2WJTU) [**Coffee Mate Sugar Free - Vanilla Caramel Flavoured Coffee Whitener - Powder Creamer for Coffee 289grams (Pack of 2)**Nestlé**£13.83**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B007BQN1YI) [**Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America**Coffee Mate**£10.92**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0010XQ1ZY)
**~~View all trending →~~**
## **What buyers say about coffee mate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Excellent value”*
**Taste-Overall**14%
*“Just love the smooth taste”*
**Quality-Overall**13%
*“Overall, it delivers consistent quality, solid performance, and excellent value for money”*
**Size-Overall**6%
*“Good size jar”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Caffeine Content**4%
*“Makes coffee taste great”*
**Soft Feel**3%
*“So nice and creamy, highly recommend”*
**Sweetness**3%
*“Saves me having sugar”*
**Texture/Consistency-Overall**3%
*“Creamy”*
**Flavor**2%
*“Love this flavor”*
### **What buyers complain about **
**Value For Money**23%
*“pretty pricey”*
**Taste-Overall**20%
*“has a nasty chemical taste”*
**Texture/Consistency-Overall**7%
*“Not creamy or milky at all”*
**Ingredients-Overall**6%
*“this is American ingredients not UK ingredients”*
**Sweetness**5%
*“Not sweet like other coffee whiteners”*
**Nutritional Content**4%
*“It claims to be sugar free and low calorie, mentioning just 15 calorie per serving, however, that is just three quarter of a tsp”*
**Artificial Sweeteners**3%
*“Artificial sweeteners”*
**Natural Resource Wastage**2%
*“MONEY WASTED”*
**Durability**2%
*“Took several days to arrive when eventually arrive over 3rd wasvmissing due to be damaged/lud broken”*
**Smell**2%
*“It also smelled like old stock”*
### **Top return reasons **
**Size-Overall**50%
**Functionality-Overall**25%
**Advertised Vs Actual Product**25%
## **Common questions**
- **Is coffee mate profitable to sell on Amazon United Kingdom?**
- The niche generates £679K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the coffee mate niche?**
- 6 brands and 153 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in coffee mate?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Texture/Consistency-Overall. The return rate is 0.1%.
- **When does demand for coffee mate peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the coffee mate niche?**
- Listings span £2.15–£26.27; the average listing price is £10.55 (sweet spot $15–$100). The average incumbent carries 2,648 reviews — the moat a new listing must climb.
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