---
title: "Cod — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cod"
last_updated: "2026-07-31T16:49:25.077Z"
locale: en
meta:
description: "Niche score 48/100 · £93K/yr market · 184K searches/yr · £4.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £93K/yr market · 184K searches/yr · £4.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cod — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **cod**
**Skip it**
Prices mostly outside the sweet spot ($1.88–$7.75) — this niche doesn't clear our bar today.
Market size 23Growth 17Conversion 92Competition 60Returns 100Price range 0Avg price 12Brand share 13Review moat 75Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****492.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£93K**
£93K/yr · 184K searches
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.49**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.88–£7.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cod is a £93K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cod market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£90K–£112K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#514**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**37**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**3%**
- Morrisons52% - by Amazon19% - BIRDS EYE11% - Young's7% - Iceland5% - Youngs2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/cod/trend)
## **Top cod search terms**
- **cod**156K/yr-17.1%8.9% conv. - **cod fish**8K/yr+17.2%10.0% conv. - **cod fillets**6K/yr-12.2%17.2% conv. - **frozen cod**8K/yr-25.7%9.4% conv. - **cod fillet**6K/yr-5.9%13.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cod/search-terms)
## **Top cod products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Cod Fillets 320g**Morrisons**£5.15**4.1★26 rev](https://www.amazon.co.uk/dp/B0FPGJK4ZS) [2**by Amazon 2 Cod Fillets 250g**by Amazon**£4.83**4.2★430 rev](https://www.amazon.co.uk/dp/B085NM24PL) [3**Morrisons The Best 2 Cod Loins 250g**Morrisons**£6.48**4.4★136 rev](https://www.amazon.co.uk/dp/B0C9V8THXK) [4**Birds Eye 4 Battered Cod Fillets 400g**BIRDS EYE**£5.22**4.5★151 rev](https://www.amazon.co.uk/dp/B0F79ZZP7J) [5**Morrisons Market Street Cod 230g**Morrisons**£5.20**4.4★711 rev](https://www.amazon.co.uk/dp/B07Z8BZBBT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Battered Cod 440g**Morrisons**£4.62**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GQCQ7RJW) [**Morrisons Breaded Cod 440g**Morrisons**£4.62**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC13KBJ) [**Morrisons The Best Beer Battered Cod 400g**Morrisons**£5.23**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC827NY) [**Youngs Chip Shop 2 Cod 100% Fillets 200g**Young's**£4.05**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GGGPXNGR) [**Iceland 4 Cod Fillets 500g**Iceland**£6.69**3 rev7mo ago](https://www.amazon.co.uk/dp/B0GC7KY7TV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youngs Chip Shop 2 Cod 100% Fillets 200g**Young's**£4.05**2.9★**▲ 249%**](https://www.amazon.co.uk/dp/B0GGGPXNGR) [**Morrisons The Best Beer Battered Cod 400g**Morrisons**£5.23**0.0★**▲ 207%**](https://www.amazon.co.uk/dp/B0GQC827NY) [**Morrisons Battered Cod 440g**Morrisons**£4.62**4.0★**▲ 134%**](https://www.amazon.co.uk/dp/B0GQCQ7RJW) [**Morrisons Breaded Cod 440g**Morrisons**£4.62**3.3★**▲ 133%**](https://www.amazon.co.uk/dp/B0GQC13KBJ) [**Iceland 4 Cod Fillets 500g**Iceland**£6.69**4.2★**▲ 96%**](https://www.amazon.co.uk/dp/B0GC7KY7TV)
**~~View all trending →~~**
## **What buyers say about cod**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**48%
*“tastes yummy”*
**Quality-Overall**11%
*“Consistently good quality piece of fish”*
**Value For Money**9%
*“Excellent value for money”*
**Crispiness**8%
*“a nice crisp batter”*
**Freshness**6%
*“arrived fresh”*
**Size-Overall**3%
*“great size”*
**Ease Of Use**3%
*“Quick and easy”*
**Flavor**2%
*“The fillets were a good size and cooked beautifully, remaining moist and flaky with a rich flavour”*
**Baking**2%
*“Cooked right and turned so both sides stay lovely and crisp”*
**Cooking Instructions**2%
*“cook very nicely”*
### **What buyers complain about **
**Taste-Overall**19%
*“Very little taste”*
**Value For Money**18%
*“Expensive”*
**Size-Overall**12%
*“Reduced in size”*
**Stale/Rotten/Spoiled**7%
*“Vile”*
**Quality-Overall**4%
*“not the best”*
**Advertised Vs Actual Product**4%
*“Misleading advert”*
**Color**3%
*“The fish was grey and rubbery”*
**Thickness**3%
*“Fish could be thicker”*
**Spiciness**3%
*“Very fishy”*
**Smell**3%
*“Not good poor quality and smell”*
## **Common questions**
- **Is cod profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 31 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cod niche?**
- 8 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cod?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for cod peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cod niche?**
- Listings span £1.88–£7.75; the average listing price is £4.49 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.
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