---
title: "Coconut Rum — £378K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/coconut-rum"
last_updated: "2026-07-31T16:49:36.413Z"
locale: en
meta:
description: "Niche score 44/100 · £378K/yr market · 398K searches/yr · £10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £378K/yr market · 398K searches/yr · £10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Rum — £378K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut rum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 70Conversion 82Competition 5Returns 99Price range 4Avg price 39Brand share 0Review moat 45Quality gap 20
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+51.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£378K**
£378K/yr · 398K searches
**Review moat**
**Okay****2,010.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.72**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.05–£15.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut rum is a £378K/yr Amazon United Kingdom market (398K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut rum market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£429K–£536K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Malibu73% - Campari13% - Bacardi8% - CocoCariba5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/coconut-rum/trend)
## **Top coconut rum search terms**
- **malibu**270K/yr+70.5%7.4% conv. - **coconut rum**48K/yr+50.5%5.2% conv. - **koko kanu**16K/yr+65.1%11.8% conv. - **malibu rum**9K/yr+141.7%5.7% conv. - **malibu 1l**15K/yr-54.6%10.9% conv. - **coconut liqueur**9K/yr+47.1%2.2% conv. - **bacardi coconut rum**10K/yr-26.4%12.8% conv. - **koko kanu coconut rum**4K/yr+119.3%13.8% conv. - **malibu drink**3K/yr+127.9%4.5% conv. - **coconut rum alcohol**4K/yr+49.8%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/coconut-rum/search-terms)
## **Top coconut rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£57K30%£113K45%£170K60%£227K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Malibu Original White Rum with Coconut Flavour 1L**Malibu**£13.10**4.8★813 rev](https://www.amazon.co.uk/dp/B075RPLRT5) [2**Malibu Original White Rum with Coconut Flavour 70cl**Malibu**£11.03**4.7★321 rev](https://www.amazon.co.uk/dp/B0897BPFJS) [3**Koko Kanu 70 cl 37.5% ABV - Jamaica Coconut Rum**Campari**£15.37**4.8★3,328 rev](https://www.amazon.co.uk/dp/B004EAFDSG) [4**BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada**Bacardi**£13.29**4.8★1,022 rev](https://www.amazon.co.uk/dp/B08254X825) [5**Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml**Malibu**£5.05**4.4★6,450 rev](https://www.amazon.co.uk/dp/B00JKMDV6E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cococariba Rum & Coconut Cocktail Mix White Rum & Coconut Flavours for Rum Punch & Pina Colada Cocktails Vegan Caribbean Rum & Coconut Liqueur 15% Alcohol Drink Cocktail Ingredient Liquor 70cl**CocoCariba**£6.50**128 rev1y ago](https://www.amazon.co.uk/dp/B0DB3K6X86) [**Malibu Original White Rum with Coconut Flavour 70cl**Malibu**£11.03**321 rev2y ago](https://www.amazon.co.uk/dp/B0897BPFJS) [**Malibu Original White Rum with Coconut Flavour 1L**Malibu**£13.10**813 rev2y ago](https://www.amazon.co.uk/dp/B075RPLRT5) [**BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada**Bacardi**£13.29**1,022 rev6y ago](https://www.amazon.co.uk/dp/B08254X825) [**Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml**Malibu**£5.05**6,450 rev12y ago](https://www.amazon.co.uk/dp/B00JKMDV6E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml**Malibu**£5.05**4.4★**▲ 166%**](https://www.amazon.co.uk/dp/B00JKMDV6E) [**Cococariba Rum & Coconut Cocktail Mix White Rum & Coconut Flavours for Rum Punch & Pina Colada Cocktails Vegan Caribbean Rum & Coconut Liqueur 15% Alcohol Drink Cocktail Ingredient Liquor 70cl**CocoCariba**£6.50**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B0DB3K6X86) [**Malibu Original White Rum with Coconut Flavour 1L**Malibu**£13.10**4.8★**— 1%**](https://www.amazon.co.uk/dp/B075RPLRT5) [**BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada**Bacardi**£13.29**4.8★**— 3%**](https://www.amazon.co.uk/dp/B08254X825) [**Koko Kanu 70 cl 37.5% ABV - Jamaica Coconut Rum**Campari**£15.37**4.8★**— 3%**](https://www.amazon.co.uk/dp/B004EAFDSG)
**~~View all trending →~~**
## **What buyers say about coconut rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“the taste is balanced”*
**Value For Money**14%
*“Good value”*
**Alcohol Flavor**13%
*“But this is good alcohol bro”*
**Quality-Overall**12%
*“Very good quality Order arrived quickly”*
**Smell**9%
*“It smells like summer holidays and sunshine”*
**Suitability Combination Skin**7%
*“Brilliant for tanning”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Gifting Purpose**4%
*“Good presents as well”*
**Sweetness**2%
*“smooth sweet enough”*
**Freshness**2%
*“Great with fresh juice”*
### **What buyers complain about **
**Smell**18%
*“Has a bit of a chemical smell in my opinion”*
**Allergies**10%
*“Careful, this brought me out in a rash”*
**Oily/Greasy**7%
*“Beware this is very oily”*
**Stain Resistance**7%
*“Can stain”*
**Quality-Overall**7%
*“not the best on the market as Bacardi lost their way a bit”*
**Color**5%
*“It didn't give me sunkissed brown”*
**Value For Money**4%
*“Waste of money”*
**Suitability Combination Skin**4%
*“I wouldn't apply on my skin”*
**Residue**4%
*“this left a residue on my skin that rubbed off onto my car seat on the way to the salon”*
**Absorbency**4%
*“absorption is rubbish”*
## **Common questions**
- **Is coconut rum profitable to sell on Amazon United Kingdom?**
- The niche generates £378K/yr across 6 tracked products. 90-day search growth is +51.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the coconut rum niche?**
- 4 brands and 38 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut rum?**
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.3%.
- **When does demand for coconut rum peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 15.4× the quietest.
- **What does it cost to enter the coconut rum niche?**
- Listings span £5.05–£15.37; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.
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