---
title: "Coconut Oil — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/coconut-oil"
last_updated: "2026-07-31T18:22:11.845Z"
locale: en
meta:
description: "Niche score 49/100 · £1.6M/yr market · 1.5M searches/yr · £7.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £1.6M/yr market · 1.5M searches/yr · £7.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Oil — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut oil**
**Skip it**
Prices mostly outside the sweet spot ($2.23–$13.14) — this niche doesn't clear our bar today.
Market size 89Growth 20Conversion 96Competition 25Returns 100Price range 0Avg price 21Brand share 45Review moat 20Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.6M**
£1.6M/yr · 1.5M searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.68**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,564.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.23–£13.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut oil is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut oil market data**
- **Units sold / yr**
- **200K–250K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£1.5M–£1.9M**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**17%**
- Monara34% - Coconut Merchant15% - LAILA13% - by Amazon10% - Essican Purelife6% - Eat Wholesome5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
30K20K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/coconut-oil/trend)
## **Top coconut oil search terms**
- **coconut oil**1.1M/yr-11.2%10.9% conv. - **organic coconut oil**127K/yr-11.2%11.4% conv. - **coconut oil for skin**110K/yr+5.5%6.9% conv. - **coconut oil for cooking**32K/yr-40.1%10.3% conv. - **virgin coconut oil**23K/yr-4.8%8.7% conv. - **pure coconut oil**19K/yr-2.5%8.8% conv. - **cold pressed coconut oil**18K/yr-9.1%7.4% conv. - **extra virgin coconut oil**17K/yr-12.6%8.9% conv. - **coconut oil organic**14K/yr-8.1%10.4% conv. - **organic coconut oil for skin**10K/yr+2.5%7.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/coconut-oil/search-terms)
## **Top coconut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£163K20%£327K30%£490K40%£654K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml**Monara**£3.08**4.6★5,650 rev](https://www.amazon.co.uk/dp/B08WR5FS28) [2**Laila Coconut Oil 500ml**LAILA**£2.23**4.4★843 rev](https://www.amazon.co.uk/dp/B07Q2VTGHP) [3**by Amazon - Organic Virgin Coconut Oil 950ml**by Amazon**£10.29**4.7★8,648 rev](https://www.amazon.co.uk/dp/B07W8PPQQM) [4**Coconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking**Coconut Merchant**£8.23**4.6★7,300 rev](https://www.amazon.co.uk/dp/B00PK9KYN4) [5**Coconut Merchant Organic Coconut Oil 1L | Extra Virgin Raw Cold Pressed Unrefined | Ethically Sourced Vegan Ketogenic and 100% Natural | For Hair Skin & Cooking | 1L**Coconut Merchant**£13.14**4.6★7,300 rev](https://www.amazon.co.uk/dp/B00SNGY12G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body**Handcraft Blends**£10.58**122,512 rev2y ago](https://www.amazon.co.uk/dp/B0CPJV3R63) [**House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 500 ml**Monara**£7.54**5,650 rev4y ago](https://www.amazon.co.uk/dp/B09RTFCCZ8) [**Sevenhills Wholefoods 1L Organic Extra Virgin Raw Coconut Oil (Cold-Pressed) Recyclable Plastic Tub For Cooking Baking Skin Moisturiser Hair Conditioner**Sevenhills Wholefoods**£11.81**1,689 rev4y ago](https://www.amazon.co.uk/dp/B08DRMZWYD) [**Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g**Kokoso**£5.40**2,406 rev5y ago](https://www.amazon.co.uk/dp/B07HG8S8FG) [**Eat Wholesome Organic Virgin Coconut Oil 500ml - Raw Cold Pressed Award-Winning Glass Jar in Box For Cooking Baking Skincare & Hair Vegan**Eat Wholesome**£6.94**2,783 rev5y ago](https://www.amazon.co.uk/dp/B08W3DSZMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking**Coconut Merchant**£8.23**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B00PK9KYN4) [**Coconut Merchant Organic Coconut Oil 1L | Extra Virgin Raw Cold Pressed Unrefined | Ethically Sourced Vegan Ketogenic and 100% Natural | For Hair Skin & Cooking | 1L**Coconut Merchant**£13.14**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B00SNGY12G) [**House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 500 ml**Monara**£7.54**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B09RTFCCZ8) [**Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g**Kokoso**£5.40**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B07HG8S8FG) [**Laila Coconut Oil 500ml**LAILA**£2.23**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B07Q2VTGHP)
**~~View all trending →~~**
## **What buyers say about coconut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Best quality”*
**Value For Money**12%
*“Excellent Value For Money”*
**Smell**9%
*“Creamy and nice smell”*
**Vegan/Organic**6%
*“Organic Coconut oil”*
**Moist/Dry**5%
*“Excellent moisturiser for skin”*
**Taste-Overall**5%
*“Great taste”*
**Advertised Vs Actual Product**5%
*“As described”*
**Soft Feel**4%
*“Soft and smooth”*
**Cooking Instructions**3%
*“Cooks great”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Smell**29%
*“No smell”*
**Oily/Greasy**13%
*“Very oily”*
**Taste-Overall**7%
*“Has an odd metallic taste”*
**Allergies**6%
*“Caused a skin reaction”*
**Size-Overall**5%
*“Jar too large”*
**Value For Money**5%
*“A little expensive”*
**Quality-Overall**5%
*“Cheap,”*
**Moist/Dry**3%
*“Dry legs”*
**Hard Feel**2%
*“Too gritty”*
**Contamination**2%
*“It has been contaminated”*
### **Top return reasons **
**Smell**43%
**Size-Overall**36%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Leak-Proof**2%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
**Quality-Overall**2%
**Ease Of Cleaning**1%
**Oily/Greasy**1%
## **Common questions**
- **Is coconut oil profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 14 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the coconut oil niche?**
- 12 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in coconut oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Taste-Overall. The return rate is 0.1%.
- **When does demand for coconut oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the coconut oil niche?**
- Listings span £2.23–£13.14; the average listing price is £7.68 (sweet spot $15–$100). The average incumbent carries 13,565 reviews — the moat a new listing must climb.
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