---
title: "Coconut Flour — £111K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/coconut-flour"
last_updated: "2026-07-31T15:03:37.208Z"
locale: en
meta:
description: "Niche score 36/100 · £111K/yr market · 83K searches/yr · £6.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £111K/yr market · 83K searches/yr · £6.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Flour — £111K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut flour**
**Skip it**
Prices mostly outside the sweet spot ($2.99–$10.84) — this niche doesn't clear our bar today.
Market size 27Growth 12Conversion 100Competition 8Returns 100Price range 0Avg price 18Brand share 23Review moat 73Quality gap 19
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****583**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£111K**
£111K/yr · 83K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.52**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.99–£10.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, coconut flour is a £111K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut flour market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£98K–£130K**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **63%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**4%**
- Eat Wholesome51% - Biona18% - Nurifi9% - PINK SUN6% - Buy Whole Foods Online6% - Bob's Red Mill5% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/coconut-flour/trend)
## **Top coconut flour search terms**
- **coconut flour**69K/yr-27.7%16.6% conv. - **coconut flour for baking**12K/yr-19.9%17.5% conv. - **organic coconut flour**3K/yr-27.2%19.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/coconut-flour/search-terms)
## **Top coconut flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£17K30%£33K45%£50K60%£67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly**Eat Wholesome**£3.48**4.4★235 rev](https://www.amazon.co.uk/dp/B09QY82XLV) [2**Biona Organic Coconut Flour 500g**Biona**£2.99**4.7★337 rev](https://www.amazon.co.uk/dp/B01B80GACM) [3**1KG Organic Coconut Flour - By Nurifi - Vegan Gluten Free Soil Association Certified**Nurifi**£5.67**4.6★436 rev](https://www.amazon.co.uk/dp/B0B9D67HDH) [4**PINK SUN Raw Organic Coconut Flour 1kg (or 2kg 3kg or 5kg) Fine Gluten Free Ground Baking Flour Low Carb High Fibre Bread Making Unsweetened Vegetarian Vegan Non GM 1000g Bulk Buy**PINK SUN**£6.27**4.6★1,088 rev](https://www.amazon.co.uk/dp/B00A8D8XK8) [5**Bobs Red Mill Organic Coconut Flour 453g pouch**Bob's Red Mill**£8.34**4.7★2,527 rev](https://www.amazon.co.uk/dp/B07DDMZPL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NutriCraft Pure Organic Coconut Flour - 1kg Gluten-Free 100% Natural Ethically Sourced Flour Substitute High Protein and Nutrient Vegan Food**NutriCraft**£5.92**19 rev1y ago](https://www.amazon.co.uk/dp/B0DH4ZDNJ2) [**Organic Coconut Flour 2kg (BWFO)**Buy Whole Foods Online**£8.67**15 rev3y ago](https://www.amazon.co.uk/dp/B0BH4DSQ6F) [**Organic Coconut Flour 2.5kg (BWFO)**Buy Whole Foods Online**£10.84**7 rev3y ago](https://www.amazon.co.uk/dp/B0BH4FB5LS) [**1KG Organic Coconut Flour - By Nurifi - Vegan Gluten Free Soil Association Certified**Nurifi**£5.67**436 rev3y ago](https://www.amazon.co.uk/dp/B0B9D67HDH) [**Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly**Eat Wholesome**£3.48**235 rev4y ago](https://www.amazon.co.uk/dp/B09QY82XLV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Coconut Flour 2.5kg (BWFO)**Buy Whole Foods Online**£10.84**5.0★**▲ 198%**](https://www.amazon.co.uk/dp/B0BH4FB5LS) [**Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly**Eat Wholesome**£3.48**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B09QY82XLV) [**NutriCraft Pure Organic Coconut Flour - 1kg Gluten-Free 100% Natural Ethically Sourced Flour Substitute High Protein and Nutrient Vegan Food**NutriCraft**£5.92**4.8★**▲ 51%**](https://www.amazon.co.uk/dp/B0DH4ZDNJ2) [**Organic Coconut Flour 2kg (BWFO)**Buy Whole Foods Online**£8.67**4.8★**▲ 34%**](https://www.amazon.co.uk/dp/B0BH4DSQ6F) [**Bobs Red Mill Organic Coconut Flour 453g pouch**Bob's Red Mill**£8.34**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B07DDMZPL2)
**~~View all trending →~~**
## **What buyers say about coconut flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Lovely taste, fine texture and the cupcake recipe is really good”*
**Quality-Overall**19%
*“Good Quality”*
**Baking**13%
*“Works well in baking”*
**Health Benefits-Overall**10%
*“Perfect, healthy alternative from almond flour, value for money too, I would definitely buy again”*
**Size-Overall**7%
*“fits the purpose”*
**Nutritional Content**5%
*“Low carb”*
**Advertised Vs Actual Product**5%
*“As it says”*
**Flavor**5%
*“Flavour added to all baked goods”*
**Thickness**2%
*“Great for thickening curries and soups”*
**Value For Money**2%
*“Value for money”*
### **What buyers complain about **
**Nutritional Content**35%
*“I cannot comment on the protein content”*
**Chunk/Clump/Collection**10%
*“so clumpy”*
**Advertised Vs Actual Product**10%
*“Wrong information”*
**Cooking Instructions**10%
*“I need a few more recipes”*
## **Common questions**
- **Is coconut flour profitable to sell on Amazon United Kingdom?**
- The niche generates £111K/yr across 8 tracked products. 90-day search growth is -26.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the coconut flour niche?**
- 7 brands and 14 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in coconut flour?**
- Top complaints mined from reviews: Nutritional Content, Chunk/Clump/Collection, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for coconut flour peak?**
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the coconut flour niche?**
- Listings span £2.99–£10.84; the average listing price is £6.52 (sweet spot $15–$100). The average incumbent carries 583 reviews — the moat a new listing must climb.
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