---
title: "Trend — cocktail napkins - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cocktail-napkins/trend"
last_updated: "2026-07-31T17:12:08.700Z"
locale: en
meta:
  description: "Niche score 64/100 · £59K/yr market · 67K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £59K/yr market · 67K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cocktail napkins - Flapen"
---

# **cocktail napkins**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 46Conversion 86Competition 76Returns 99Price range 66Avg price 26Brand share 90Review moat 82Quality gap 78

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****363.62**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****£2.39–£39.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+16.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.10**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£59K**

£59K/yr · 67K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")