---
title: "Clothes Freshener Spray — £691K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/clothes-freshener-spray"
last_updated: "2026-07-31T14:21:51.605Z"
locale: en
meta:
description: "Niche score 45/100 · £691K/yr market · 838K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £691K/yr market · 838K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clothes Freshener Spray — £691K/yr Amazon UK Niche (2026) - Flapen"
---
# **clothes freshener spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 23Conversion 87Competition 18Returns 100Price range 34Avg price 23Brand share 0Review moat 58Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£691K**
£691K/yr · 838K searches
**Review moat**
**Good****1,186.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.13–£22.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, clothes freshener spray is a £691K/yr Amazon United Kingdom market (838K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clothes freshener spray market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£821K–£1.0M**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Febreze53% - Astonish34% - Fabulosa7% - Epished4% - Airwick2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/clothes-freshener-spray/trend)
## **Top clothes freshener spray search terms**
- **febreze fabric spray**262K/yr-13.4%13.3% conv. - **fabric freshener spray**163K/yr-6.3%8.5% conv. - **fabric spray**83K/yr+54.0%4.4% conv. - **febreze fabric freshener spray**58K/yr-14.6%11.2% conv. - **febreze spray**42K/yr-6.2%4.6% conv. - **fabric freshener**31K/yr-8.8%5.6% conv. - **fabric refresher spray**26K/yr-4.2%6.9% conv. - **febreze air freshener spray**19K/yr+42.1%0.9% conv. - **pet friendly air freshener**29K/yr-17.5%2.0% conv. - **clothes freshener spray**22K/yr-15.7%4.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/clothes-freshener-spray/search-terms)
## **Top clothes freshener spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£69K20%£138K30%£207K40%£277K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent**Febreze**£2.37**4.6★334 rev](https://www.amazon.co.uk/dp/B0FVGGYLL1) [2**Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue**Astonish**£1.13**4.5★2,375 rev](https://www.amazon.co.uk/dp/B0DSXYJP4S) [3**Fabulosa Multi Purpose Room and Fabric Freshener Antibacterial Disinfectant and Sanitising Cleaning Spray 350ml 6 Pack Winter Angel**Fabulosa**£6.59**4.1★377 rev](https://www.amazon.co.uk/dp/B0CRBDFPSD) [4**Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology**Febreze**£7.85**4.6★69 rev](https://www.amazon.co.uk/dp/B0GDY7TM2Z) [5**Febreze Unstoppables Fabric Spray Fresh 500ml | Odour Eliminator & Long Lasting Freshness for Clothes Upholstery Bedding Carpets Curtains & Soft Furnishings | Fresh Scent Fabric Refresher**Epished**£9.90**4.5★40 rev](https://www.amazon.co.uk/dp/B0FJYF5CHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel**Fabulosa**£8.09**230 rev5mo ago](https://www.amazon.co.uk/dp/B0GNSXN5WX) [**Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology**Febreze**£7.85**69 rev6mo ago](https://www.amazon.co.uk/dp/B0GDY7TM2Z) [**Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent**Febreze**£2.37**334 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGGYLL1) [**Febreze Antibacterial Fabric Freshener Spray Fresh Linen 385ML**Febreze**£3.21**54 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4DM8TQ) [**Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent**Febreze**£3.20**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4HW2MH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel**Fabulosa**£8.09**4.0★**▲ 207%**](https://www.amazon.co.uk/dp/B0GNSXN5WX) [**Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent**Febreze**£2.37**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0FVGGYLL1) [**Febreze Fabric Refresher Spray Spring Awakening 385ml**Febreze**£3.19**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B0FM4DWN4Z) [**Febreze Antibacterial Fabric Freshener Spray Fresh Linen 12 x 385ML Kills 99.9 percent Of Bacteria Fights Tough Odours And Freshens**Febreze**£22.03**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0FLWQZCSN) [**Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent**Febreze**£3.20**4.2★**▲ 20%**](https://www.amazon.co.uk/dp/B0FM4HW2MH)
**~~View all trending →~~**
## **What buyers say about clothes freshener spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“smells fresh”*
**Value For Money**11%
*“Good value”*
**Quality-Overall**8%
*“Other than that the product is lovely”*
**Freshness**6%
*“COTTON FRESH”*
**Spray/Flow**3%
*“Very effective spray”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**1%
*“seems to be lasting well”*
**Efficiency**1%
*“Does the job”*
**Leak-Proof**1%
*“no leakage”*
### **What buyers complain about **
**Smell**39%
*“Horrible smell”*
**Value For Money**11%
*“Waste of money”*
**Quality-Overall**6%
*“Its cheap and cheerful but Id rather pay more for the quality version”*
**Leak-Proof**4%
*“Item great delivery poor leaked”*
**Durability**3%
*“doesnt last long”*
**Moist/Dry**2%
*“can make everything a bit damp”*
**Washability**2%
*“Handy for material that is not practical to wash”*
**Stuck/Fused Together**2%
*“Shake during use”*
**Ease Of Cleaning**1%
*“Its obviously not a replacement for properly washing something thats dirty”*
**Size-Overall**1%
*“The bottle is quite big”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**28%
**Advertised Vs Actual Product**12%
**Functionality-Overall**4%
**Moist/Dry**3%
**Value For Money**3%
**Durability**2%
**Dosage**1%
**Sensitivity-Overall**1%
**Fabric Quality**1%
## **Common questions**
- **Is clothes freshener spray profitable to sell on Amazon United Kingdom?**
- The niche generates £691K/yr across 16 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the clothes freshener spray niche?**
- 5 brands and 102 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clothes freshener spray?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
- **When does demand for clothes freshener spray peak?**
- Demand peaks in Jun; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the clothes freshener spray niche?**
- Listings span £1.13–£22.03; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.
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