---
title: "Cling Film — £482K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cling-film"
last_updated: "2026-07-31T16:21:42.711Z"
locale: en
meta:
description: "Niche score 48/100 · £482K/yr market · 398K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £482K/yr market · 398K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cling Film — £482K/yr Amazon UK Niche (2026) - Flapen"
---
# **cling film**
**Skip it**
Prices mostly outside the sweet spot ($1.62–$13.74) — this niche doesn't clear our bar today.
Market size 59Growth 25Conversion 99Competition 22Returns 96Price range 0Avg price 18Brand share 44Review moat 53Quality gap 42
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£482K**
£482K/yr · 398K searches
**Review moat**
**Good****1,374.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.62–£13.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cling film is a £482K/yr Amazon United Kingdom market (398K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cling film market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£391K–£521K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**17%**
- by Amazon40% - Morrisons11% - Caterwrap11% - KIRKLAND9% - Bacofoil7% - Iceland4% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
9K7KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/cling-film/trend)
## **Top cling film search terms**
- **cling film**345K/yr-0.0%16.2% conv. - **clingfilm**23K/yr-0.5%14.3% conv. - **kirkland cling film**8K/yr+2.7%19.1% conv. - **clingfilm roll**5K/yr+7.6%14.6% conv. - **clean film**3K/yr+47.0%8.2% conv. - **perforated cling film**4K/yr-13.7%0.4% conv. - **kitchen cling film**3K/yr+0.5%10.9% conv. - **30cm cling film**3K/yr-3.2%11.8% conv. - **kirkland cling film 400m**2K/yr+9.5%24.1% conv. - **cling**2K/yr-20.2%11.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cling-film/search-terms)
## **Top cling film products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£48K20%£96K30%£145K40%£193K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Cling Film 75m x 29cm**by Amazon**£3.08**4.2★924 rev](https://www.amazon.co.uk/dp/B0CNCJ3YRM) [2**Caterwrap Cling Film 300 mm x 300 m Cutter Box - Packaging May Vary**Caterwrap**£6.83**4.4★1,742 rev](https://www.amazon.co.uk/dp/B000NLX39Q) [3**Kirkland Signature Cling Film All Purpose 345mm x 400 Metres**KIRKLAND**£10.57**4.7★2,781 rev](https://www.amazon.co.uk/dp/B007NZHVO8) [4**Morrisons Cling Film 40m**Morrisons**£2.00**4.8★7 rev](https://www.amazon.co.uk/dp/B0GXWZNZ7K) [5**Bacofoil PVC-Free Cling Film with Easy-Cut system 325mm x 30m**Bacofoil**£3.23**4.6★317 rev](https://www.amazon.co.uk/dp/B08G22JV14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Cling Film 40m**Morrisons**£2.00**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GXWZNZ7K) [**Home All Purpose Cling Film**Iceland**£1.62**40 rev1y ago](https://www.amazon.co.uk/dp/B0FGWRX94X) [**by Amazon Cling Film 75m x 29cm**by Amazon**£3.08**924 rev1y ago](https://www.amazon.co.uk/dp/B0CNCJ3YRM) [**BLISSMART Cling Film Refill & Dispenser 3pk (30cm clingfilm x 50m Each) Catering Cling Film Cutter Microwave-Safe Clingfilm Refill Kitchen Cling Wrap for Packing Food 150m Stretch Wrap Roll for Food**BLISSMART**£6.91**109 rev1y ago](https://www.amazon.co.uk/dp/B0DNBBMNXF) [**3 x EasyCut Cling Film Refill Rolls for Perfect Food Wrapping Freezing and Microwaving 35cm x 60m**Homey Mart**£10.31**977 rev5y ago](https://www.amazon.co.uk/dp/B09W1H25TD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Cling Film 40m**Morrisons**£2.00**4.8★**▲ 255%**](https://www.amazon.co.uk/dp/B0GXWZNZ7K) [**Morrisons PVC Free Cling Film 75m**Morrisons**£2.90**4.5★**▲ 136%**](https://www.amazon.co.uk/dp/B0BBRG7CT6) [**BLISSMART Cling Film Refill & Dispenser 3pk (30cm clingfilm x 50m Each) Catering Cling Film Cutter Microwave-Safe Clingfilm Refill Kitchen Cling Wrap for Packing Food 150m Stretch Wrap Roll for Food**BLISSMART**£6.91**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B0DNBBMNXF) [**TPZ | Multi-Use Strong Cling Film | Tear Resistant & Waterproof Pallet Wrap 400mm x 250m (Clear 1 Roll)**TPZ The Packaging Zone**£5.75**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B084KVFR4C) [**by Amazon Cling Film 75m x 29cm**by Amazon**£3.08**4.2★**— 9%**](https://www.amazon.co.uk/dp/B0CNCJ3YRM)
**~~View all trending →~~**
## **What buyers say about cling film**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“seems very functional and well made”*
**Value For Money**23%
*“Great value”*
**Ease Of Use**14%
*“Ease of use”*
**Advertised Vs Actual Product**9%
*“Just what I wanted”*
**Durability**6%
*“is very durable”*
**Size-Overall**5%
*“Nice size”*
**Dispensing Mechanism**5%
*“Dispenser”*
**Strength**2%
*“Very strong”*
**Thickness**2%
*“thick enough to use for storage in fridge”*
**Adhesion/Stickiness**2%
*“It clings properly”*
### **What buyers complain about **
**Quality-Overall**13%
*“Really poor quality and thin”*
**Dispensing Mechanism**12%
*“Dispenser not really very functionable o”*
**Size-Overall**11%
*“is not the size you would normally find”*
**Thickness**9%
*“although it is thin”*
**Adhesion/Stickiness**7%
*“sticks to everything”*
**Defective Material/Parts**6%
*“The end sections that allow the cling film to rotate are broken”*
**Ease Of Use**5%
*“Pain to open to start with”*
**Strength**4%
*“the plastic is very brittle”*
**Durability**4%
*“rips very easily”*
**Value For Money**3%
*“An absolute waste of money”*
### **Top return reasons **
**Defective Material/Parts**33%
**Dispensing Mechanism**24%
**Size-Overall**21%
**Functionality-Overall**4%
**Mechanism Issues**2%
**Adhesion/Stickiness**2%
**Ease Of Use**2%
**Quality-Overall**2%
**Durability**1%
**Product Condition**1%
## **Common questions**
- **Is cling film profitable to sell on Amazon United Kingdom?**
- The niche generates £482K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cling film niche?**
- 12 brands and 124 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in cling film?**
- Top complaints mined from reviews: Quality-Overall, Dispensing Mechanism, Size-Overall. The return rate is 0.8%.
- **When does demand for cling film peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cling film niche?**
- Listings span £1.62–£13.74; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)