---
title: "Cinnamon Stick — £197K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cinnamon-stick"
last_updated: "2026-07-31T15:58:25.249Z"
locale: en
meta:
description: "Niche score 41/100 · £197K/yr market · 292K searches/yr · £4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £197K/yr market · 292K searches/yr · £4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cinnamon Stick — £197K/yr Amazon UK Niche (2026) - Flapen"
---
# **cinnamon stick**
**Skip it**
Prices mostly outside the sweet spot ($1.21–$9.04) — this niche doesn't clear our bar today.
Market size 39Growth 11Conversion 96Competition 13Returns 100Price range 0Avg price 13Brand share 29Review moat 75Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****511.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£197K**
£197K/yr · 292K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.21–£9.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cinnamon stick is a £197K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon stick market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£194K–£242K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**9%**
- The Worldwide Mint57% - Alpi Nature11% - TRS11% - Spice R Us5% - Schwartz4% - Hatton Hill4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/cinnamon-stick/trend)
## **Top cinnamon stick search terms**
- **cinnamon stick**208K/yr-31.8%12.7% conv. - **cinnamon sticks**47K/yr-38.0%11.1% conv. - **cinamon sticks organic**16K/yr+15.9%9.6% conv. - **cinamon sticks**10K/yr+8.1%13.8% conv. - **cinamon sticks whole**4K/yr+11.1%13.3% conv. - **cinnamon sticks for cooking**6K/yr-33.8%13.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cinnamon-stick/search-terms)
## **Top cinnamon stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£30K30%£59K45%£89K60%£118K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cinnamon Sticks (100G / 3.54 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking**The Worldwide Mint**£5.39**4.6★736 rev](https://www.amazon.co.uk/dp/B0CY5M4CPV) [2**Cinnamon Sticks (200G / 7.05 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking**The Worldwide Mint**£6.71**4.6★115 rev](https://www.amazon.co.uk/dp/B0CY5PD9QS) [3**Alpi Nature Cinnamon Sticks 250g 8.8 oz Cassia Bark Quills 60mm Approx. 75-77 Sticks per Bag**Alpi Nature**£9.04**4.5★2,030 rev](https://www.amazon.co.uk/dp/B09JN6R9YC) [4**TRS Cinnamon Sticks 50 g - Pack of 15**TRS**£3.36**4.3★190 rev](https://www.amazon.co.uk/dp/B01LWSFAOL) [5**Cinnamon Sticks Dried cinnamon quills 8cm Sticks Floristry Wreath Decoration 50g-1900g (50g)**Spice R Us**£4.30**4.5★44 rev](https://www.amazon.co.uk/dp/B0DWWCFMZ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cinnamon Sticks Dried cinnamon quills 8cm Sticks Floristry Wreath Decoration 50g-1900g (50g)**Spice R Us**£4.30**44 rev1y ago](https://www.amazon.co.uk/dp/B0DWWCFMZ7) [**Herbs Botanica Cinnamon Sticks Vietnamese Cinnamon Saigon cinnamon 100% Natural Whole Cinnamon Sticks for Cooking Baking Teas Beverages 3 inch+ Size Fresh and Aromatic Perfect for Bulk Use 4 oz**Herbs Botanica**£7.16**212 rev1y ago](https://www.amazon.co.uk/dp/B0DQLD517Y) [**Organic Ceylon Cinnamon Sticks 25g by Hatton Hill Organic | Delicate Sweet Flavour Perfect for Baking Teas & Savoury Dishes 100% Natural**Hatton Hill**£4.94**220 rev2y ago](https://www.amazon.co.uk/dp/B0D9CC4S4H) [**Cinnamon Sticks (100G / 3.54 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking**The Worldwide Mint**£5.39**736 rev2y ago](https://www.amazon.co.uk/dp/B0CY5M4CPV) [**Cinnamon Sticks (200G / 7.05 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking**The Worldwide Mint**£6.71**115 rev2y ago](https://www.amazon.co.uk/dp/B0CY5PD9QS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cinnamon Sticks (200G / 7.05 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking**The Worldwide Mint**£6.71**4.6★**▲ 256%**](https://www.amazon.co.uk/dp/B0CY5PD9QS) [**Herbs Botanica Cinnamon Sticks Vietnamese Cinnamon Saigon cinnamon 100% Natural Whole Cinnamon Sticks for Cooking Baking Teas Beverages 3 inch+ Size Fresh and Aromatic Perfect for Bulk Use 4 oz**Herbs Botanica**£7.16**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0DQLD517Y) [**Cinnamon Sticks (100G / 3.54 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking**The Worldwide Mint**£5.39**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B0CY5M4CPV) [**TRS Cinnamon Sticks 50 g - Pack of 15**TRS**£3.36**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B01LWSFAOL) [**Cinnamon Sticks Dried cinnamon quills 8cm Sticks Floristry Wreath Decoration 50g-1900g (50g)**Spice R Us**£4.30**4.5★**▼ 15%**](https://www.amazon.co.uk/dp/B0DWWCFMZ7)
**~~View all trending →~~**
## **What buyers say about cinnamon stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**41%
*“no disappointments”*
**Smell**13%
*“fresh smelling”*
**Value For Money**12%
*“Good Value”*
**Taste-Overall**9%
*“Perfect Cinnamon”*
**Flavor**7%
*“Nice flavor”*
**Advertised Vs Actual Product**4%
*“Just as expected”*
**Spiciness**3%
*“did the job, great curry”*
**Size-Overall**2%
*“A good quantity of good sized sticks”*
**Vegan/Organic**2%
*“Good natural herbs, scents well”*
**Freshness**2%
*“Fresh as described”*
### **What buyers complain about **
**Size-Overall**20%
*“large”*
**Value For Money**19%
*“Expensive for quality”*
**Quality-Overall**16%
*“Expensive for quality”*
**Taste-Overall**10%
*“7 sticks, no taste or aroma and no eligibility to return and get your money back”*
**Smell**7%
*“Cinnamon weak smell and taste”*
**Chunk/Clump/Collection**5%
*“Just sticks”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Flavor**5%
*“Flavourless”*
**Spiciness**2%
*“not proper cinnamon”*
**Ingredients-Overall**2%
*“cassia contains a substance called coumarin”*
## **Common questions**
- **Is cinnamon stick profitable to sell on Amazon United Kingdom?**
- The niche generates £197K/yr across 10 tracked products. 90-day search growth is -28.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cinnamon stick niche?**
- 9 brands and 46 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in cinnamon stick?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for cinnamon stick peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the cinnamon stick niche?**
- Listings span £1.21–£9.04; the average listing price is £4.84 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.
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