---
title: "Products — cider - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cider/products"
last_updated: "2026-07-31T09:19:36.184Z"
locale: en
meta:
  description: "Niche score 63/100 · £1.1M/yr market · 1.5M searches/yr · £9.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £1.1M/yr market · 1.5M searches/yr · £9.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — cider - Flapen"
---

# **cider**

**Launch it**

A $1.1M/yr market growing +67.2% this quarter with returns at 0.2% — clears our launch bar.

Market size 80Growth 78Conversion 80Competition 65Returns 99Price range 19Avg price 28Brand share 35Review moat 79Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.1M**

£1.1M/yr · 1.5M searches

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****425.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Great****+67.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.38**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£2.52–£17.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100