---
title: "Cider — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cider"
last_updated: "2026-07-31T07:58:04.080Z"
locale: en
meta:
description: "Niche score 63/100 · £1.1M/yr market · 1.5M searches/yr · £9.38 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £1.1M/yr market · 1.5M searches/yr · £9.38 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cider — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **cider**
**Launch it**
A $1.1M/yr market growing +67.2% this quarter with returns at 0.2% — clears our launch bar.
Market size 80Growth 78Conversion 80Competition 65Returns 99Price range 19Avg price 28Brand share 35Review moat 79Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.1M**
£1.1M/yr · 1.5M searches
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****425.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+67.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£2.52–£17.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cider is a £1.1M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Launch it — 63/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cider market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.4M–£1.9M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**84%**
Top 20: 98%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**10%**
- Kopparberg30% - Inch's16% - Westons16% - Thatchers12% - kopparbergs bryggeri ab10% - Old Mout6% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +67.2% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/cider/trend)
## **Top cider search terms**
- **cider**681K/yr+57.0%5.3% conv. - **kopparberg cider**153K/yr+105.8%9.3% conv. - **cider cans**63K/yr+104.4%6.0% conv. - **thatchers cider**66K/yr+123.8%4.7% conv. - **strongbow cider**68K/yr+17.7%3.7% conv. - **inches cider**50K/yr+61.9%8.6% conv. - **old mout cider**49K/yr+109.6%3.8% conv. - **cider offers deal of the day**22K/yr+354.2%5.7% conv. - **kopparberg**45K/yr+57.3%5.8% conv. - **henry westons vintage cider 12 bottles**39K/yr+37.1%13.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cider/search-terms)
## **Top cider products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£46K8%£91K12%£137K16%£182K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kopparberg Fruit Cider Variety 10 x 330ml**Kopparberg**£7.53**4.8★738 rev](https://www.amazon.co.uk/dp/B0CSDWF9KB) [2**Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans**kopparbergs bryggeri ab**£8.96**4.5★49 rev](https://www.amazon.co.uk/dp/B0G91NYS8L) [3**Inchs Apple Cider Can 24x440ml**Inch's**£17.89**4.7★1,445 rev](https://www.amazon.co.uk/dp/B093JDLNVS) [4**Henry Westons Vintage Glass Bottles 8.2% ABV 12 x 500ml Multipack | Refreshing Medium Dry Sparkling Cider | Slowly Matured in Oak Vats for a Smooth & Rounded Flavour**Westons**£15.12**4.6★2,772 rev](https://www.amazon.co.uk/dp/B00DCOX30K) [5**Thatchers Gold - 10 x 440ml Cans Smooth Medium-Dry Apple Cider**Thatchers**£9.68**4.6★309 rev](https://www.amazon.co.uk/dp/B00ISCSC7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans**kopparbergs bryggeri ab**£8.96**49 rev7mo ago](https://www.amazon.co.uk/dp/B0G91NYS8L) [**Old Mout Mango & Passionfruit Cider Cans 10x330ml**Old Mout**£7.40**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8SVLVT) [**Inchs Cloudy Hazy Apple Cider 10x440ml Cans**Inch's**£8.28**10 rev1y ago](https://www.amazon.co.uk/dp/B0F6ZFLGR9) [**Thatchers Juicy Apple Cider 10 x 440ml**Thatchers**£10.22**15 rev1y ago](https://www.amazon.co.uk/dp/B0DJWJSZRP) [**Henry Westons British Vintage Cider 7.3% ABV 6 x 750ml**Westons**£10.92**18 rev1y ago](https://www.amazon.co.uk/dp/B0DJ3BQF6N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CIDER Summer Dresses 2024 Wedding Guest Dress Cocktail Dresses Solid Satin Cowl Neck Cami Mini Dress White L**CIDER**£12.77**3.9★**▲ 206%**](https://www.amazon.co.uk/dp/B0CWJDQBQ7) [**Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans**kopparbergs bryggeri ab**£8.96**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B0G91NYS8L) [**Old Mout Mango & Passionfruit Cider Cans 10x330ml**Old Mout**£7.40**5.0★**▲ 50%**](https://www.amazon.co.uk/dp/B0FM8SVLVT) [**Thatchers Haze - 10 x 440 ml Cans Sweet Refreshingly Cloudy Apple Cider**Thatchers**£8.75**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B08G2C9V6G) [**KNIGHTS Vintage - 8.4% Medium Dry Vintage Apple Cider 12 x 500ml Bottles**Knights Vintage**£15.81**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B0D3R9BQCV)
**~~View all trending →~~**
## **What buyers say about cider**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Very tasty”*
**Value For Money**23%
*“Great value for money”*
**Alcohol Flavor**12%
*“Lovely drink”*
**Flavor**9%
*“A beautiful flavour and taste”*
**Freshness**9%
*“Quite refreshing”*
**Quality-Overall**7%
*“Great range and value”*
**Advertised Vs Actual Product**2%
*“Done the job”*
**Gifting Purpose**2%
*“Gift”*
**Sweetness**1%
*“the low sugar by standards of cider is refreshingly to my taste”*
**Bitter**1%
*“Really refreshing, not too bitter not too sweet, nice ABR % and value for money”*
### **What buyers complain about **
**Taste-Overall**22%
*“Unfortunately, it tastes nothing like it”*
**Value For Money**21%
*“its getting very expensive”*
**Alcohol Content**9%
*“Be careful buying this product there are some cans that are alcohol free”*
**Leak-Proof**6%
*“one of the cans had leaked everywhere”*
**Sweetness**5%
*“I found the ciders too sweet”*
**Quality-Overall**4%
*“Poor”*
**Alcohol Flavor**4%
*“Cheap cider”*
**Advertised Vs Actual Product**3%
*“No proper description”*
**Functionality-Overall**3%
*“our door bell was working but they never ran̈g it”*
**Durability**3%
*“Great as always shame it only lasted 2 days”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is cider profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +67.2%. Flapen's verdict: Launch it (63/100).
- **How competitive is the cider niche?**
- 10 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in cider?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Alcohol Content. The return rate is 0.2%.
- **When does demand for cider peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the cider niche?**
- Listings span £2.52–£17.89; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.
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