---
title: "Cider Gift Set — £378K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cider-gift-set"
last_updated: "2026-07-31T17:55:06.764Z"
locale: en
meta:
description: "Niche score 62/100 · £378K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £378K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cider Gift Set — £378K/yr Amazon UK Niche (2026) - Flapen"
---
# **cider gift set**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 95Conversion 68Competition 21Returns 98Price range 79Avg price 89Brand share 28Review moat 86Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+121.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£20.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****287.93**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£7.53–£43.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£378K**
£378K/yr · 294K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, cider gift set is a £378K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cider gift set market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£312K–£416K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **73%**
- **Out of stock**
- **23.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**9%**
- Hawkstone59% - Blue Tree10% - Cranes9% - Twelve Green Bottles6% - Kopparberg4% - SERIOUS PIG3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +121.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/cider-gift-set/trend)
## **Top cider gift set search terms**
- **hawkstone cider**94K/yr+220.4%7.4% conv. - **cider gift set**116K/yr+59.6%3.8% conv. - **cider gift**13K/yr+92.7%2.8% conv. - **cider gifts for men**18K/yr+32.6%3.6% conv. - **hawkstone hedgerow cider**6K/yr+247.7%0.7% conv. - **cider gifts**10K/yr+63.3%1.6% conv. - **fruit cider gift set**10K/yr+53.2%4.4% conv. - **thatchers cider gift set**8K/yr+80.0%0.1% conv. - **cider hamper**5K/yr+109.0%2.6% conv. - **hawkstone cider gift set**3K/yr+281.4%4.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cider-gift-set/search-terms)
## **Top cider gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£76K30%£113K40%£151K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawkstone Cider 12 x 500ml Bottles**Hawkstone**£24.33**4.1★202 rev](https://www.amazon.co.uk/dp/B09X6C7QTL) [2**Hawkstone Cider 6 x 500ml Bottles**Hawkstone**£13.21**4.4★311 rev](https://www.amazon.co.uk/dp/B09XBLNVTS) [3**Brewhouse Craft Cider Selection complete with Chalice Glass and 3x330ml Bottles. Premium British Cider Gift Set includes Rattler Thistly Cross and Pulp Cider. Perfect for Birthdays and Christmas**Blue Tree**£11.05**4.6★38 rev](https://www.amazon.co.uk/dp/B0DH8LSYPV) [4**Cranes Cider Bundle 9 x 500ml selection of ciders**Cranes**£20.48**4.5★372 rev](https://www.amazon.co.uk/dp/B08TNDG91S) [5**Hawkstone Premium Lager Bottle 6 x 330ml**Hawkstone**£11.84**4.5★1,573 rev](https://www.amazon.co.uk/dp/B09NQXN31Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Serious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)**SERIOUS PIG**£43.84**35 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJJGQB5) [**Courtneys Premium Devon Cider Gift Set 3 x 500ml Bottles Traditional West Country Cider Collection Whimple Orchards Devon Dapple Silly Cow Varieties**Vigo Presses**£16.64**2 rev8mo ago](https://www.amazon.co.uk/dp/B0FY3T9FRY) [**Hawkstone Hamper - Lager Beer Gift Set With Lager IPA Pilsner & Session Beer From Clarkson Farm | Beer Gifts For Men Birthday Gift For Dads & Husbands**Clearwater Hampers**£43.80**36 rev1y ago](https://www.amazon.co.uk/dp/B0DY8TM89X) [**Cheese and Cider Gift Hamper Set Includes 6 Snacks 2 x Cider Bottles Plus Cheese Meat & Savoury Snacks Fathers Day Hamper Gift For Him (2 Cornish Orchard Gold Ciders)**The Cheese Wedge Co.**£29.54**69 rev1y ago](https://www.amazon.co.uk/dp/B0DVLLWS65) [**The Purbeck Cider Company Craft Cider Gift Set | 3 x 330ml Cans | Lightly Sparkling Trio | Premium Dorset Cider**Twelve Green Bottles**£11.03**5 rev1y ago](https://www.amazon.co.uk/dp/B0DNQXS6HX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Serious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)**SERIOUS PIG**£43.84**4.6★**▲ 238%**](https://www.amazon.co.uk/dp/B0GMJJGQB5) [**Hawkstone Premium Lager Bottle 6 x 330ml**Hawkstone**£11.84**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B09NQXN31Z) [**Hawkstone Cider 12 x 500ml Bottles**Hawkstone**£24.33**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B09X6C7QTL) [**Personalised Engraved Wooden Bottle Carrier with Bottle Opener & 4 Bottles of Hawkstone Cider Gift Set 5% vol**Regalo**£34.70**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B0DGGXBXQX) [**Courtneys Premium Devon Cider Gift Set 3 x 500ml Bottles Traditional West Country Cider Collection Whimple Orchards Devon Dapple Silly Cow Varieties**Vigo Presses**£16.64**5.0★**▲ 24%**](https://www.amazon.co.uk/dp/B0FY3T9FRY)
**~~View all trending →~~**
## **What buyers say about cider gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**20%
*“Gift”*
**Taste-Overall**20%
*“I find that there is a good selection of different tastes here and that's great”*
**Value For Money**14%
*“Good value for Ur money”*
**Quality-Overall**13%
*“Excellent product”*
**Alcohol Flavor**12%
*“offering a nice variety of flavours that complement the drinks perfectly”*
**Flavor**6%
*“Love the varied flavours”*
**Advertised Vs Actual Product**4%
*“exactly as described”*
**Size-Overall**2%
*“He said that the size of the packets are perfect as they are quite strongly flavoured”*
**Ease Of Use**2%
*“easily drinkable”*
**Sweetness**1%
*“The cider was my pick of the bunch of the drinks with a crisp sweetness that would have been even better in hot weather”*
### **What buyers complain about **
**Value For Money**23%
*“Expensive”*
**Gifting Purpose**15%
*“Disappointed as this is a gift”*
**Taste-Overall**8%
*“Cheap Tasting Rubbish”*
**Bitter**5%
*“bitter”*
**Leak-Proof**5%
*“one of the cans had leaked everywhere”*
**Ease Of Cleaning**2%
*“Disappointed as I bought to drink not clean up after”*
**Salt Content**1%
*“The snacks are quite salty”*
**Allergies**1%
*“scratched some kind of itch in my brain I didn't know I had”*
**Size-Overall**1%
*“Some of the snacks are on the smaller side”*
## **Common questions**
- **Is cider gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £378K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +121.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the cider gift set niche?**
- 11 brands and 36 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in cider gift set?**
- Top complaints mined from reviews: Value For Money, Gifting Purpose, Taste-Overall. The return rate is 0.4%.
- **When does demand for cider gift set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.8× the quietest.
- **What does it cost to enter the cider gift set niche?**
- Listings span £7.53–£43.84; the average listing price is £20.78 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.
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