---
title: "Chutney — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chutney"
last_updated: "2026-07-31T14:58:19.746Z"
locale: en
meta:
description: "Niche score 54/100 · £75K/yr market · 136K searches/yr. Prices mostly outside the sweet spot ($0.99–$16.14) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £75K/yr market · 136K searches/yr. Prices mostly outside the sweet spot ($0.99–$16.14) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chutney — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **chutney**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.99–$16.14) keeps it on the watch list.
Market size 19Growth 30Conversion 96Competition 74Returns 100Price range 8Avg price 12Brand share 52Review moat 87Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****252.98**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£75K**
£75K/yr · 136K searches
**Avg price**
**Bad****£4.14**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.99–£16.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chutney is a £75K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chutney market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£62K–£83K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **29%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**22%**
- Morrisons42% - PVL Trade11% - Shaws8% - Tracklements7% - by Amazon6% - Claire's Handmade5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/chutney/trend)
## **Top chutney search terms**
- **chutney**99K/yr+8.4%12.2% conv. - **chutneys**16K/yr-6.5%3.4% conv. - **chutney for cheese**15K/yr-14.6%5.5% conv. - **christmas chutney**6K/yr-66.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chutney/search-terms)
## **Top chutney products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars**PVL Trade**£9.56**4.5★99 rev](https://www.amazon.co.uk/dp/B0CLS5BY7Y) [2**Morrisons The Best Caramelised Balsamic & Onion Chutney 205g**Morrisons**£1.72**4.6★283 rev](https://www.amazon.co.uk/dp/B0BN8SQBBT) [3**Shaws Caramelised Red Onion Chutney 310g**Shaws**£1.81**4.6★382 rev](https://www.amazon.co.uk/dp/B07B59DGSN) [4**by Amazon Mango Chutney 230g**by Amazon**£0.99**4.2★508 rev](https://www.amazon.co.uk/dp/B0D81L6VBX) [5**Morrisons The Best Bramley Apple & Pear Chutney 200g**Morrisons**£1.75**4.6★123 rev](https://www.amazon.co.uk/dp/B0BF5ZZW4N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Condiment Company Festive Onion Chutney 190g - Rich Christmas Chutney with Caramelised Red Onion Orange Zest & Warming Spices - Gluten Free Vegan & Perfect with Cheese or Cold Meats**The Condiment Company**£3.60**12 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CQRS3T) [**Morrisons Ploughmans Plum Chutney 300g**Morrisons**£1.51**27 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVBF6B) [**by Amazon Mango Chutney 230g**by Amazon**£0.99**508 rev1y ago](https://www.amazon.co.uk/dp/B0D81L6VBX) [**Morrisons The Best Chutney Beer braised 200g**Morrisons**£1.72**8 rev2y ago](https://www.amazon.co.uk/dp/B0D1GGRZSS) [**Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars**PVL Trade**£9.56**99 rev2y ago](https://www.amazon.co.uk/dp/B0CLS5BY7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Condiment Company Festive Onion Chutney 190g - Rich Christmas Chutney with Caramelised Red Onion Orange Zest & Warming Spices - Gluten Free Vegan & Perfect with Cheese or Cold Meats**The Condiment Company**£3.60**4.5★**▲ 157%**](https://www.amazon.co.uk/dp/B0G2CQRS3T) [**Morrisons Mango Chutney 340g**Morrisons**£1.79**4.4★**▲ 142%**](https://www.amazon.co.uk/dp/B0797Y2GLP) [**Morrisons Ploughmans Plum Chutney 300g**Morrisons**£1.51**4.5★**▲ 132%**](https://www.amazon.co.uk/dp/B0FCFVBF6B) [**Janda Pear Apple Fig & Plum Chutney (227g) | Crafted in the UK in Small batches | Great with Cheese | Slowly simmered in Open Pans |**Janda Food**£4.55**3.8★**▲ 112%**](https://www.amazon.co.uk/dp/B0CHB8PYZ7) [**Morrisons Onion Chutney 295g**Morrisons**£1.46**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B01BOS49LC)
**~~View all trending →~~**
## **What buyers say about chutney**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Absolutely delicious”*
**Flavor**12%
*“Nice flavour”*
**Gifting Purpose**9%
*“Christmas gift”*
**Value For Money**8%
*“Good value”*
**Spiciness**4%
*“Sweet and warmly spicy”*
**Size-Overall**4%
*“Perfect size exactly what I needed”*
**Sweetness**4%
*“Its the perfect mix of sweet”*
**Quality-Overall**3%
*“Good quality”*
**Crispiness**3%
*“Lovely andcspicy”*
**Cooking Instructions**1%
*“I use in cooking- good product and great taste”*
### **What buyers complain about **
**Taste-Overall**16%
*“Tastes awful on its own”*
**Value For Money**11%
*“Expensive for what it is”*
**Stale/Rotten/Spoiled**8%
*“sadly both bottles were out of date”*
**Quality-Overall**7%
*“Poor quality”*
**Texture/Consistency-Overall**6%
*“Awful taste and texture”*
**Sweetness**6%
*“Not overly sweet either”*
**Size-Overall**6%
*“bigger than I expected”*
**Flavor**5%
*“not the best tasting chutney”*
**Spiciness**5%
*“Caramelised onion”*
**Moist/Dry**3%
*“Too dry”*
## **Common questions**
- **Is chutney profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 41 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the chutney niche?**
- 19 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in chutney?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for chutney peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the chutney niche?**
- Listings span £0.99–£16.14; the average listing price is £4.14 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.
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