---
title: "Christmas Pudding — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/christmas-pudding"
last_updated: "2026-07-31T14:09:01.404Z"
locale: en
meta:
description: "Niche score 41/100 · £63K/yr market · 87K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £63K/yr market · 87K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Pudding — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **christmas pudding**
**Skip it**
Soft demand (-61.7% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 64Competition 24Returns 99Price range 73Avg price 57Brand share 5Review moat 86Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****274.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.34–£46.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.83**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£63K**
£63K/yr · 87K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-61.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, christmas pudding is a £63K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas pudding market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£103K–£128K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **23%**
- **Out of stock**
- **50.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- The Original Matthew Walker EST. 189956% - CG COMFORTABLE GOODS26% - Cartwright & Butler9% - Tiptree4% - Thursday Cottage3% - New Camp Ltd2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -61.7% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 64.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/christmas-pudding/trend)
## **Top christmas pudding search terms**
- **christmas pudding**68K/yr-62.2%5.3% conv. - **christmas puddings**8K/yr-61.3%5.1% conv. - **xmas pudding**7K/yr-57.0%7.0% conv. - **matthew walker christmas puddings**4K/yr-59.9%1.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/christmas-pudding/search-terms)
## **Top christmas pudding products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting**The Original Matthew Walker EST. 1899**£9.56**4.7★47 rev](https://www.amazon.co.uk/dp/B0B9NT9PCG) [2**Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker**CG COMFORTABLE GOODS**£8.92**3.9★25 rev](https://www.amazon.co.uk/dp/B0DF32CZPZ) [3**Cartwright & Butler | Merry Christmas Pudding in Carton 120g**Cartwright & Butler**£3.34**3.1★16 rev](https://www.amazon.co.uk/dp/B0CZNW8NBH) [4**Matthew Walker Luxury Christmas Pudding 400g**The Original Matthew Walker EST. 1899**£8.84**4.4★1,298 rev](https://www.amazon.co.uk/dp/B075RBSHD4) [5**Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1)**The Original Matthew Walker EST. 1899**£15.36**4.5★1,512 rev](https://www.amazon.co.uk/dp/B08H5P57KS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker**CG COMFORTABLE GOODS**£8.92**25 rev1y ago](https://www.amazon.co.uk/dp/B0DF32CZPZ) [**Moist Classic Christmas Pudding with Juicy Sultanas Suitable for Vegan 2 X 100g - Matthew Walker**CG COMFORTABLE GOODS**£8.07**21 rev1y ago](https://www.amazon.co.uk/dp/B0DDY66GHN) [**Cartwright & Butler | Merry Christmas Pudding in Carton 120g**Cartwright & Butler**£3.34**16 rev1y ago](https://www.amazon.co.uk/dp/B0CZNW8NBH) [**Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting**The Original Matthew Walker EST. 1899**£9.56**47 rev3y ago](https://www.amazon.co.uk/dp/B0B9NT9PCG) [**The Original Matthew Walker EST. 1899 Christmas Loaf 1.25 kg (Pack of 1)**The Original Matthew Walker EST. 1899**£12.26**10 rev3y ago](https://www.amazon.co.uk/dp/B0B9NG9R7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Camp Ltd Ladies Womens Novelty Christmas Xmas Knitted Tunic Retro Reindeer Fairisle Dress Jumper Sweater Pudding RED Christmas Xmas 2018 Exclusively to Sizes 6 to 26**New Camp Ltd**£14.12**4.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B07HYZS9JF) [**The Original Matthew Walker EST. 1899 Christmas Loaf 1.25 kg (Pack of 1)**The Original Matthew Walker EST. 1899**£12.26**4.7★**▲ 107%**](https://www.amazon.co.uk/dp/B0B9NG9R7F) [**Cartwright & Butler | Merry Christmas Pudding in Carton 120g**Cartwright & Butler**£3.34**3.1★**▲ 63%**](https://www.amazon.co.uk/dp/B0CZNW8NBH) [**Thursday Cottage Small Christmas Pudding Boxed (112g)**Thursday Cottage**£5.68**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B00417XRKI) [**Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker**CG COMFORTABLE GOODS**£8.92**3.9★**▲ 27%**](https://www.amazon.co.uk/dp/B0DF32CZPZ)
**~~View all trending →~~**
## **What buyers say about christmas pudding**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Absolutely Delicious”*
**Quality-Overall**25%
*“Good quality Christmas puddings”*
**Baking**24%
*“Christmas pudding”*
**Value For Money**11%
*“Good value”*
**Size-Overall**7%
*“Good product, good size”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Moist/Dry**3%
*“Nice and moist”*
### **What buyers complain about **
**Moist/Dry**33%
*“Dry as a bone”*
**Taste-Overall**25%
*“Lacks flavour and doesnt taste like a Christmas pudding should”*
**Value For Money**17%
*“Far to expensive”*
**Size-Overall**17%
*“Small”*
**Flavor**8%
*“Xmas pudding Lacks flavour”*
## **Common questions**
- **Is christmas pudding profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 13 tracked products. 90-day search growth is -61.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the christmas pudding niche?**
- 6 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in christmas pudding?**
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for christmas pudding peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 64.5× the quietest.
- **What does it cost to enter the christmas pudding niche?**
- Listings span £3.34–£46.00; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.
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