---
title: "Trend — chocolate tubs - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chocolate-tubs/trend"
last_updated: "2026-07-31T16:20:00.260Z"
locale: en
meta:
  description: "Niche score 52/100 · £241K/yr market · 554K searches/yr · £12.61 avg price. Soft demand (-16.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £241K/yr market · 554K searches/yr · £12.61 avg price. Soft demand (-16.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chocolate tubs - Flapen"
---

# **chocolate tubs**

**Worth a look**

Shows low returns (0.1%), but soft demand (-16.0% this quarter) keeps it on the watch list.

Market size 45Growth 17Conversion 43Competition 76Returns 100Price range 77Avg price 55Brand share 26Review moat 87Quality gap 38

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****265.54**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£2.74–£58.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Good****£12.61**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£241K**

£241K/yr · 554K searches

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-16.0%**

90-day search growth — must beat 0% to launch