---
title: "Chocolate Tubs — £241K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chocolate-tubs"
last_updated: "2026-07-31T16:12:08.736Z"
locale: en
meta:
description: "Niche score 52/100 · £241K/yr market · 554K searches/yr · £12.61 avg price. Soft demand (-16.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £241K/yr market · 554K searches/yr · £12.61 avg price. Soft demand (-16.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chocolate Tubs — £241K/yr Amazon UK Niche (2026) - Flapen"
---
# **chocolate tubs**
**Worth a look**
Shows low returns (0.1%), but soft demand (-16.0% this quarter) keeps it on the watch list.
Market size 45Growth 17Conversion 43Competition 76Returns 100Price range 77Avg price 55Brand share 26Review moat 87Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****265.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£2.74–£58.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Good****£12.61**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£241K**
£241K/yr · 554K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chocolate tubs is a £241K/yr Amazon United Kingdom market (554K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate tubs market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£315K–£378K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **19%**
- **Out of stock**
- **32.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**9%**
- Simpkins43% - Celebrations25% - mysmartbuy.com12% - Nipits7% - Cadbury2% - Multiple2% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/chocolate-tubs/trend)
## **Top chocolate tubs search terms**
- **travel sweets**41K/yr+9.9%3.7% conv. - **celebrations chocolates tub**29K/yr-21.3%3.1% conv. - **travel sweets in a tin**30K/yr-3.8%5.7% conv. - **chocolate tubs**75K/yr-19.2%1.3% conv. - **simpkins travel sweets**25K/yr+3.0%4.7% conv. - **tubs of chocolates**67K/yr-24.0%1.7% conv. - **tins of chocolates**51K/yr-32.4%1.1% conv. - **chocolate tub**27K/yr-8.2%1.8% conv. - **tub of chocolates**18K/yr+11.8%2.1% conv. - **simpkins travel sweets in a tin**12K/yr-28.2%5.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chocolate-tubs/search-terms)
## **Top chocolate tubs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£24K15%£36K20%£48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simpkins Mixed Fruit Travel Sweets 200g Tin (Pack of 3)**Simpkins**£9.97**4.6★994 rev](https://www.amazon.co.uk/dp/B076DBWTC4) [2**Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 4 (4x500g)**Celebrations**£26.10**4.3★50 rev](https://www.amazon.co.uk/dp/B0DL6H1Z5H) [3**Celebrations Sharing Tub 500g (Pack of 2)**Celebrations**£14.64**4.5★109 rev](https://www.amazon.co.uk/dp/B0D2RSXGBZ) [4**Pack of 3 Cavendish & Harvey Mixed Fruit Drops in Tin Premium Fruity Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 200g**mysmartbuy.com**£12.45**4.6★100 rev](https://www.amazon.co.uk/dp/B0DLP3ZD7V) [5**Simpkins Forest Fruit Travel Sweets 200g Tin**Simpkins**£3.79**4.6★178 rev](https://www.amazon.co.uk/dp/B00U8FLMB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish**Sweetish**£7.43**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GRCMDFJB) [**Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 10**Celebrations**£58.25**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FWLW1X9K) [**Oscanoltd 4 x Chocolate Tubs ASSORTED PACK 1 EACH Of Celebrations Heroes Roses Quality Street Chocolate Sharing Tub Perfect For Any Occasion Ideal Gifts**Oscanoltd**£26.51**393 rev11mo ago](https://www.amazon.co.uk/dp/B0FNN39KMB) [**Pack of 3 Cavendish & Harvey Mixed Fruit Drops in Tin Premium Fruity Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 200g**mysmartbuy.com**£12.45**100 rev1y ago](https://www.amazon.co.uk/dp/B0DLP3ZD7V) [**Pack of 3 Cavendish & Harvey Tropical Fruit Drops in Tin Premium Fruity Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 200g**mysmartbuy.com**£12.26**67 rev1y ago](https://www.amazon.co.uk/dp/B0DLP6Q766)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish**Sweetish**£7.43**4.0★**▲ 432%**](https://www.amazon.co.uk/dp/B0GRCMDFJB) [**Celebrations Sharing Tub 500g (Pack of 1)**Celebrations**£9.93**4.4★**▲ 431%**](https://www.amazon.co.uk/dp/B0D2RS1QBQ) [**Pack of 3 Cavendish & Harvey Mixed Fruit Drops in Tin Premium Fruity Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 200g**mysmartbuy.com**£12.45**4.6★**▲ 169%**](https://www.amazon.co.uk/dp/B0DLP3ZD7V) [**Pack of 3 Cavendish & Harvey Sugar-Free Mixed Fruit Drops in Tin Premium Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 175g**mysmartbuy.com**£13.73**4.4★**▲ 152%**](https://www.amazon.co.uk/dp/B0DLP4R7QR) [**Simpkins Mixed Fruit Drops Travel Sweets 200g**Simpkins**£4.74**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B001RYQOZI)
**~~View all trending →~~**
## **What buyers say about chocolate tubs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**34%
*“Sweet and fruity”*
**Taste-Overall**19%
*“Great chocolate,”*
**Value For Money**15%
*“Good value”*
**Flavor**8%
*“Three great tasting options”*
**Gifting Purpose**4%
*“nice lot of choices very well received for Christmas”*
**Quality-Overall**4%
*“Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy”*
**Advertised Vs Actual Product**4%
*“Works exactually as advertised”*
**Size-Overall**2%
*“great size”*
**Blend/Ratio**2%
*“Nice mix of different chocolate”*
**Soft Feel**1%
*“Bit soft”*
### **What buyers complain about **
**Value For Money**17%
*“Overpriced and disappointing”*
**Sweetness**14%
*“It is about 200 times sweeter than sugar”*
**Size-Overall**11%
*“Bigger than I thought”*
**Flavor**7%
*“I must seek out the berry flavoured ones as I don't like orange”*
**Advertised Vs Actual Product**7%
*“Misleading pictures”*
**Quality-Overall**5%
*“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”*
**Ease Of Use**3%
*“Almost impossible to open the lid the lid needed a sharp knife to get the plastic off”*
**Taste-Overall**3%
*“Chocolate had no taste”*
**Oily/Greasy**3%
*“Seems a lot of Palm oil”*
**Blend/Ratio**3%
*“95% orange so not exactly mixed fruit”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is chocolate tubs profitable to sell on Amazon United Kingdom?**
- The niche generates £241K/yr across 37 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the chocolate tubs niche?**
- 13 brands and 94 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in chocolate tubs?**
- Top complaints mined from reviews: Value For Money, Sweetness, Size-Overall. The return rate is 0.1%.
- **When does demand for chocolate tubs peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 23.0× the quietest.
- **What does it cost to enter the chocolate tubs niche?**
- Listings span £2.74–£58.25; the average listing price is £12.61 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.
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