---
title: "Chocolate Spread — £552K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chocolate-spread"
last_updated: "2026-07-31T13:19:34.750Z"
locale: en
meta:
description: "Niche score 41/100 · £552K/yr market · 578K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £552K/yr market · 578K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chocolate Spread — £552K/yr Amazon UK Niche (2026) - Flapen"
---
# **chocolate spread**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 15Conversion 98Competition 17Returns 100Price range 44Avg price 15Brand share 0Review moat 39Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£552K**
£552K/yr · 578K searches
**Price range**
**Okay****£1.84–£25.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,595.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.56**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chocolate spread is a £552K/yr Amazon United Kingdom market (578K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate spread market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£445K–£556K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **21%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Nutella82% - Morrisons14% - Cadbury2% - Bonne Maman2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/chocolate-spread/trend)
## **Top chocolate spread search terms**
- **nutella**371K/yr-18.0%16.0% conv. - **chocolate spread**143K/yr-23.5%13.4% conv. - **hazelnut spread**33K/yr-19.1%2.7% conv. - **cadbury chocolate spread**8K/yr-25.5%1.6% conv. - **nutella spread**8K/yr-54.1%8.6% conv. - **chocolate spreads**5K/yr-21.5%1.2% conv. - **chocolate hazelnut spread**4K/yr-17.0%4.2% conv. - **choc spread**3K/yr-22.8%21.5% conv. - **cadbury spread**3K/yr-38.2%4.4% conv. - **nutrlla**2K/yr-11.0%20.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chocolate-spread/search-terms)
## **Top chocolate spread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£55K20%£110K30%£166K40%£221K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutella Hazelnut Chocolate Spread 1kg**Nutella**£6.18**4.8★6,754 rev](https://www.amazon.co.uk/dp/B016OVHRDG) [2**Nutella Hazelnut Chocolate Spread 630g**Nutella**£4.59**4.8★6,754 rev](https://www.amazon.co.uk/dp/B0F1G1HSDK) [3**Nutella Hazelnut Chocolate Spread with Hazelnut Pancakes Breakfast Snacks Unique Recipe for a Smooth Texture and an Unmistakable Taste 1x 200g Jar**Nutella**£2.10**4.8★6,754 rev](https://www.amazon.co.uk/dp/B003VYVVHS) [4**Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g**Nutella**£3.28**4.8★6,754 rev](https://www.amazon.co.uk/dp/B01N1FO0Q6) [5**Morrisons Chocolate Hazelnut Spread 400g**Morrisons**£2.11**4.4★776 rev](https://www.amazon.co.uk/dp/B00KUDQD6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Hazelnut Chocolate Spread 750g**Morrisons**£3.15**34 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXZTBZ) [**Nutella Hazelnut Chocolate Spread 630g**Nutella**£4.59**6,754 rev1y ago](https://www.amazon.co.uk/dp/B0F1G1HSDK) [**Nutella Chocolate Biscuits Snacks Party Food Crunchy Biscuits with Creamy Nutella Spread Tube of 12 Biscuits 166g**Nutella**£1.84**2,814 rev4y ago](https://www.amazon.co.uk/dp/B089VXX4JX) [**Bonne Maman Hazelnut Chocolate Spread 250g**Bonne Maman**£2.65**80 rev4y ago](https://www.amazon.co.uk/dp/B09NW4VQGD) [**Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g**Nutella**£3.28**6,754 rev6y ago](https://www.amazon.co.uk/dp/B01N1FO0Q6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Chocolate Hazelnut Spread 400g**Morrisons**£2.11**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B00KUDQD6C) [**Nutella Hazelnut Chocolate Spread 630g**Nutella**£4.59**4.8★**▲ 33%**](https://www.amazon.co.uk/dp/B0F1G1HSDK) [**Nutella Chocolate Biscuits Snacks Party Food Crunchy Biscuits with Creamy Nutella Spread Tube of 12 Biscuits 166g**Nutella**£1.84**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B089VXX4JX) [**Morrisons The Best Hazelnut Chocolate Spread 750g**Morrisons**£3.15**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B0FCFXZTBZ) [**Morrisons Milk Chocolate Flavour Spread 400g**Morrisons**£2.24**4.5★**— 9%**](https://www.amazon.co.uk/dp/B00KUDVKLU)
**~~View all trending →~~**
## **What buyers say about chocolate spread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Great value”*
**Taste-Overall**32%
*“Beautiful chocolatey goodness”*
**Size-Overall**8%
*“nice size”*
**Quality-Overall**7%
*“so no complaints there”*
**Baking**3%
*“Perfect on toast, pancakes, waffles, or even straight from the jar”*
**Flavor**3%
*“packed with rich chocolate-hazelnut flavor”*
**Freshness**2%
*“Fresh”*
**Sweetness**2%
*“Perfect if you love palm oil and sugar”*
**Advertised Vs Actual Product**2%
*“As described”*
**Health Benefits-Overall**2%
*“Good for health”*
### **What buyers complain about **
**Value For Money**27%
*“Too expensive”*
**Quality-Overall**18%
*“Awful quality control”*
**Size-Overall**18%
*“The only mistake I made with this is the size of the jar”*
**Nutritional Content**9%
*“Unhealthy best product”*
**Ingredients-Overall**9%
*“Almost entirely made from chemicals”*
**Ease Of Use**5%
*“Very difficult to handle and dispose of”*
## **Common questions**
- **Is chocolate spread profitable to sell on Amazon United Kingdom?**
- The niche generates £552K/yr across 14 tracked products. 90-day search growth is -20.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chocolate spread niche?**
- 4 brands and 87 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chocolate spread?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for chocolate spread peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the chocolate spread niche?**
- Listings span £1.84–£25.48; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 2,596 reviews — the moat a new listing must climb.
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