[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-chocolate-santa":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":212,"demand":217,"seasonality":323,"brandShare":324,"products":338,"feedback":383,"searchTerms":398,"related":429,"lastUpdated":164},"6813f36a-031f-425e-bedb-badb17fa80a1","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":145,"top5ClickShare":149,"top5BrandShare":149,"avgRating":150,"avgReviewCount":151,"avgPrice":152,"priceMin":153,"priceMax":154,"productCount":155,"unitsSoldMax":156,"sponsoredPct":157,"returnRate":158,"successfulLaunches360":145,"newProducts360":159,"amazonNicheId":138,"title":160,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":165,"brandCountYearAgo":149,"sellerCount":166,"signals":167,"avgBsr":170,"pageQuality":145,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":149,"top20BrandShare":149,"primePct":178,"oosRate":179},0,111118,1.7249,-0.7038,1,3.82,24,13.06,3.94,24.98,5,8000,0.4,0.0007,3,"chocolate santa","chocolate-santa","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fchocolate-santa","Chocolate Candy","2026-07-24T07:44:40.045491+00:00",4,7,[168,169],"quality_gap","low_review_barrier",1893,6000,100,250,78360,104480,47,173,0.8,0.3846,{"score":181,"verdict":182,"components":183},30,"skip",[184,187,189,192,194,196,199,204,206,209],{"key":185,"score":145,"weight":186,"raw":145},"marketSize",0.15,{"key":188,"score":145,"weight":186,"raw":148},"growth",{"key":190,"score":145,"weight":191,"raw":145},"conversion",0.1,{"key":193,"score":145,"weight":186,"raw":149},"competition",{"key":195,"score":145,"weight":191,"raw":149},"brandShare",{"key":197,"score":198,"weight":191,"raw":150},"qualityGap",97,{"key":200,"score":201,"weight":202,"raw":203},"reviewMoat",99,0.05,23.8,{"key":205,"score":172,"weight":191,"raw":158},"returns",{"key":207,"score":208,"weight":202,"raw":152},"avgPrice",59,{"key":210,"score":176,"weight":202,"raw":211},"priceRange",0.4743346007604563,{"avgRating":213,"medianPrice":214,"medianReturnRate":215,"nichesTracked":216},4.36,12.12,0.0064,27606,{"points":218,"droppedPartialWeek":322},[219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,311,314,317,319],{"week":220,"volume":221},"2025-11-23",7963,{"week":223,"volume":224},"2025-11-30",11881,{"week":226,"volume":227},"2025-12-07",18261,{"week":229,"volume":230},"2025-12-14",20108,{"week":232,"volume":233},"2025-12-21",23163,{"week":235,"volume":236},"2025-12-28",8889,{"week":238,"volume":239},"2026-01-04",758,{"week":241,"volume":242},"2026-01-11",443,{"week":244,"volume":245},"2026-01-18",393,{"week":247,"volume":248},"2026-01-25",343,{"week":250,"volume":251},"2026-02-01",272,{"week":253,"volume":254},"2026-02-08",222,{"week":256,"volume":257},"2026-02-15",191,{"week":259,"volume":260},"2026-02-22",177,{"week":262,"volume":263},"2026-03-01",126,{"week":265,"volume":266},"2026-03-08",117,{"week":268,"volume":269},"2026-03-15",83,{"week":271,"volume":272},"2026-03-22",104,{"week":274,"volume":275},"2026-03-29",90,{"week":277,"volume":278},"2026-04-05",115,{"week":280,"volume":281},"2026-04-12",63,{"week":283,"volume":284},"2026-04-19",38,{"week":286,"volume":287},"2026-04-26",64,{"week":289,"volume":290},"2026-05-03",27,{"week":292,"volume":293},"2026-05-10",51,{"week":295,"volume":296},"2026-05-17",33,{"week":298,"volume":299},"2026-05-24",44,{"week":301,"volume":302},"2026-05-31",41,{"week":304,"volume":305},"2026-06-07",42,{"week":307,"volume":308},"2026-06-14",40,{"week":310,"volume":284},"2026-06-21",{"week":312,"volume":313},"2026-06-28",76,{"week":315,"volume":316},"2026-07-05",45,{"week":318,"volume":305},"2026-07-12",{"week":320,"volume":321},"2026-07-19",32,false,null,{"top":325,"otherBrandCount":145,"otherClickShare":145},[326,329,332,335],{"brand":327,"clickShare":328},"Amamitrade",0.42500000000000004,{"brand":330,"clickShare":331},"\"Your Brand Name\"",0.25,{"brand":333,"clickShare":334},"Lindt",0.2,{"brand":336,"clickShare":337},"Topline",0.125,[339,347,358,366,373],{"asin":340,"title":341,"brand":330,"imageUrl":342,"price":343,"rating":159,"reviews":149,"clickShare90":331,"clickShare360":344,"launchDate":345,"amazonUrl":346},"B0G968WGJF","Riegelein Milk Chocolate Santa Pieces 25g x 11 Drum Individually Wrapped Mini Chocolate Santas Christmas Chocolate Multipack for Kids & Adults Stocking Fillers Gifts & Festive Treats","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nUNz5hiaL.jpg",13.07,0.0263,"2025-12-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G968WGJF",{"asin":348,"title":349,"brand":327,"imageUrl":350,"price":351,"rating":352,"reviews":353,"clickShare90":354,"clickShare360":355,"launchDate":356,"amazonUrl":357},"B0FY4HHY24","Riegelein Milk Chocolate Santa Pieces 25g x 11 Drum - Bulk Hollow Chocolate Santas for Adults & Kids Christmas Stocking Filler Secret Santa Gift Festive Chocolate Treats for Hampers & Parties","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ILN8u58AL.jpg",11.67,3.6,9,0.225,0.2151,"2025-10-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FY4HHY24",{"asin":359,"title":360,"brand":327,"imageUrl":361,"price":154,"rating":165,"reviews":362,"clickShare90":334,"clickShare360":363,"launchDate":364,"amazonUrl":365},"B0DFFQF8QW","Riegelein 65 Piece Santa Claus Solid Milk Chocolate 812g - Drum of 65 Chocolate Santas Gift for Kids and Adults Christmas Eve Stocking Filler - great for Men & Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F512nmyAKuRL.jpg",10,0.1141,"2024-08-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DFFQF8QW",{"asin":367,"title":368,"brand":333,"imageUrl":369,"price":153,"rating":165,"reviews":321,"clickShare90":334,"clickShare360":370,"launchDate":371,"amazonUrl":372},"B00VX2BGCU","Lindt Santa Milk Hollow Figure 125 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410Sf+429-L.jpg",0.4455,"2015-04-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00VX2BGCU",{"asin":374,"title":375,"brand":336,"imageUrl":376,"price":377,"rating":378,"reviews":379,"clickShare90":337,"clickShare360":380,"launchDate":381,"amazonUrl":382},"B0FXBC1P79","Christmas Chocolate Bulk for Stocking Fillers - Cheeky Reindeer & Elf Milk Chocolate 90g Models with Topline Tree Ornament. Great Christmas Gifts for Kids or Secret Santa Gifts (1 Count)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511rxk4LmrL.jpg",11.68,4.5,67,0.199,"2025-10-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FXBC1P79",{"love":384,"hate":396,"returnReasons":397},[385,391],{"topic":386,"percentOfMentions":387,"verbatims":388},"Taste-Overall",0.6667000000000001,[389,390],"Good buy and tasty","Yum",{"topic":392,"percentOfMentions":393,"verbatims":394},"Quality-Overall",0.3333,[395],"Great product",[],[],[399,403,408,412,417,421,425],{"term":160,"volume":400,"growthQoq":401,"conversionRate":402},59660,-0.6799,0.0235,{"term":404,"volume":405,"growthQoq":406,"conversionRate":407},"santa chocolate",14473,-0.8046,0.027,{"term":409,"volume":410,"growthQoq":411,"conversionRate":145},"chocolate santas",14594,-0.494,{"term":413,"volume":414,"growthQoq":415,"conversionRate":416},"christmas chocolate santa",3907,0.7308,0.0667,{"term":418,"volume":419,"growthQoq":420,"conversionRate":145},"chocolate santas bulk",9529,-0.7833,{"term":422,"volume":423,"growthQoq":424,"conversionRate":145},"chocolate father christmas",5562,-0.9273,{"term":426,"volume":427,"growthQoq":428,"conversionRate":145},"chocolate santas and snowmen",3393,-0.85,[430,437,442,448,453,459],{"title":431,"href":432,"score":433,"verdict":434,"marketSize":435,"growth90":436},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":438,"href":439,"score":433,"verdict":434,"marketSize":440,"growth90":441},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":443,"href":444,"score":433,"verdict":445,"marketSize":446,"growth90":447},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":449,"href":450,"score":433,"verdict":445,"marketSize":451,"growth90":452},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":454,"href":455,"score":456,"verdict":445,"marketSize":457,"growth90":458},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":460,"href":461,"score":456,"verdict":445,"marketSize":462,"growth90":463},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]