---
title: "Chocolate Protein Shake — £410K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chocolate-protein-shake"
last_updated: "2026-07-31T18:24:20.475Z"
locale: en
meta:
description: "Niche score 61/100 · £410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chocolate Protein Shake — £410K/yr Amazon UK Niche (2026) - Flapen"
---
# **chocolate protein shake**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 33Conversion 52Competition 80Returns 100Price range 63Avg price 58Brand share 45Review moat 69Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****757.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.20–£38.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.96**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£410K**
£410K/yr · 743K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chocolate protein shake is a £410K/yr Amazon United Kingdom market (743K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate protein shake market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **£648K–£778K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 76%
**Open market**
**18%**
- For Goodness Shakes35% - UFIT17% - Grenade17% - Warrior6% - Optimum Nutrition4% - Huel4%
## **Demand**
Weekly Amazon search volume, last 51 weeks — +6.8% search growth over the last 90 days.
18K13KSpike '25Black Friday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/chocolate-protein-shake/trend)
## **Top chocolate protein shake search terms**
- **protein shake**549K/yr+5.1%3.4% conv. - **for goodness shakes**50K/yr+45.6%5.1% conv. - **high protein**89K/yr-3.0%0.4% conv. - **for goodness shakes protein 35g**11K/yr+80.6%5.1% conv. - **for goodness shakes protein**20K/yr-57.5%3.6% conv. - **pro milk**8K/yr+11.1%4.0% conv. - **protien shake**7K/yr+8.2%3.0% conv. - **for goodness shakes protein 50g**4K/yr+10.4%2.8% conv. - **pro mlk**3K/yr+8.6%3.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chocolate-protein-shake/search-terms)
## **Top chocolate protein shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£12K6%£25K9%£37K12%£49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grenade Fudge Brownie High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle**Grenade**£9.82**4.5★1,583 rev](https://www.amazon.co.uk/dp/B01N3NJQFN) [2**For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£8.92**4.4★89 rev](https://www.amazon.co.uk/dp/B0F449ZM2Q) [3**For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£9.42**4.5★101 rev](https://www.amazon.co.uk/dp/B0F4485DB3) [4**For Goodness Shakes Vanilla Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£8.54**4.6★188 rev](https://www.amazon.co.uk/dp/B0F4468Q4K) [5**UFIT High 50g Protein Shake (8 x 500 ml) - Milk Chocolate Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary**UFIT**£18.13**4.2★340 rev](https://www.amazon.co.uk/dp/B092D6SYVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**For Goodness Shakes Protein Strawberry Shake 330ml**For Goodness Shakes**£1.54**20 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWMPLZ) [**For Goodness Shakes 35g Vanilla Shake 330ml**For Goodness Shakes**£1.48**4 rev1y ago](https://www.amazon.co.uk/dp/B0FCFZHCKW) [**For Goodness Shakes Chocolate Flavour Protein 330ml**For Goodness Shakes**£1.55**22 rev1y ago](https://www.amazon.co.uk/dp/B0F8VLD6Y3) [**For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£8.92**89 rev1y ago](https://www.amazon.co.uk/dp/B0F449ZM2Q) [**For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£9.42**101 rev1y ago](https://www.amazon.co.uk/dp/B0F4485DB3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)**FUEL10K**£8.39**4.2★**▲ 205%**](https://www.amazon.co.uk/dp/B0DF2N34V4) [**For Goodness Shakes 35g Vanilla Shake 330ml**For Goodness Shakes**£1.48**3.3★**▲ 99%**](https://www.amazon.co.uk/dp/B0FCFZHCKW) [**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Strawberry Milkshake)**Applied Nutrition**£9.13**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B084WR73HC) [**For Goodness Shakes Chocolate Flavour Protein 330ml**For Goodness Shakes**£1.55**4.3★**▲ 92%**](https://www.amazon.co.uk/dp/B0F8VLD6Y3) [**For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£8.92**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/B0F449ZM2Q)
**~~View all trending →~~**
## **What buyers say about chocolate protein shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Tastes just like normal thing”*
**Nutritional Content**16%
*“Great amount of protein”*
**Flavor**8%
*“the flavour is comforting”*
**Quality-Overall**8%
*“Decent stuff”*
**Value For Money**8%
*“Good Value for Money”*
**Texture/Consistency-Overall**3%
*“appears a good consistency”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Sweetness**2%
*“high in sugar”*
**Blend/Ratio**2%
*“Blends well”*
### **What buyers complain about **
**Taste-Overall**25%
*“Do not taste good”*
**Value For Money**7%
*“a little expensive”*
**Sweetness**7%
*“have no sugar”*
**Nutritional Content**6%
*“Nutritional information incorrect”*
**Flavor**6%
*“Banana flavour which isnt particularly nice”*
**Thickness**5%
*“too thick”*
**Side Effects**2%
*“giving a sickly sensation”*
**Artificial Sweeteners**2%
*“as the taste of the fake sugar substitute is so strong”*
**Dilute/Watery**1%
*“It's so watery”*
**Smell**1%
*“Chemical smell”*
### **Top return reasons **
**Side Effects**50%
**Leak-Proof**50%
## **Common questions**
- **Is chocolate protein shake profitable to sell on Amazon United Kingdom?**
- The niche generates £410K/yr across 52 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the chocolate protein shake niche?**
- 18 brands and 121 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in chocolate protein shake?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **What does it cost to enter the chocolate protein shake niche?**
- Listings span £1.20–£38.17; the average listing price is £12.96 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.
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