---
title: "Chocolate Peanuts — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chocolate-peanuts"
last_updated: "2026-07-31T12:40:32.782Z"
locale: en
meta:
description: "Niche score 45/100 · £70K/yr market · 149K searches/yr · £6.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £70K/yr market · 149K searches/yr · £6.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chocolate Peanuts — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **chocolate peanuts**
**Skip it**
Prices mostly outside the sweet spot ($1.44–$15.34) — this niche doesn't clear our bar today.
Market size 17Growth 19Conversion 76Competition 51Returns 100Price range 2Avg price 18Brand share 39Review moat 48Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,695.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.60**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£70K**
£70K/yr · 149K searches
**Price range**
**Bad****£1.44–£15.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chocolate peanuts is a £70K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate peanuts market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£66K–£83K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **27%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**15%**
- M&M's32% - Berrymans20% - Carol Anne15% - Morrisons10% - Bonds of London4% - CANDY KITTENS4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -11.9% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, Oct, Nov · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/chocolate-peanuts/trend)
## **Top chocolate peanuts search terms**
- **chocolate peanuts**70K/yr-11.8%8.3% conv. - **m and m**21K/yr-15.5%6.6% conv. - **m & ms**13K/yr-4.6%3.8% conv. - **chocolate covered peanuts**8K/yr-9.7%4.1% conv. - **chocolate peanuts 1kg**6K/yr-0.7%6.2% conv. - **m and m chocolate**10K/yr-28.6%6.5% conv. - **m & m**6K/yr-12.9%1.8% conv. - **m m**5K/yr-12.9%1.9% conv. - **peanut chocolate**5K/yr-4.1%4.5% conv. - **chocolate peanut**3K/yr-11.9%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chocolate-peanuts/search-terms)
## **Top chocolate peanuts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£8K16%£11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milk Chocolate Covered Peanuts 1 Kilo Bag**Carol Anne**£8.07**4.3★1,061 rev](https://www.amazon.co.uk/dp/B006TBQ440) [2**Chocolate Peanuts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£11.51**4.2★151 rev](https://www.amazon.co.uk/dp/B0CBHGBK5P) [3**Morrisons Chocolate Coated Peanuts 150g**Morrisons**£1.87**3.7★6 rev](https://www.amazon.co.uk/dp/B0GVGC1J7Z) [4**M&MS Milk Chocolate Peanut Bag Roasted Peanuts in Crispy Shell Candy Bulk Chocolate Pouch for Movie Nights and Party Treats Ideal for Sharing 800 g**M&M's**£6.60**4.8★29,038 rev](https://www.amazon.co.uk/dp/B00DGL2GC0) [5**M&Ms Peanut & Milk Chocolate Sharing Bag 200g Bulk Chocolate Sweets with Roasted Peanuts Crispy Shell Candy Chocolate Party Bag Chocolate Gift Chocolate Snacks & Sharing Treats**M&M's**£2.52**4.6★324 rev](https://www.amazon.co.uk/dp/B09ZPDGD36)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Chocolate Coated Peanuts 150g**Morrisons**£1.87**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGC1J7Z) [**M&Ms Cookie Dough Chocolate Sweet Bag 102g | Small Milk Chocolate Pouch with Crispy Centre | Personal Chocolate Treats for Commute Snacking Desk Breaks & Coffee Pairing**M&M's**£1.44**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GL1Q8PJ6) [**M&Ms Cookie Dough Chocolate Sweet Bag 176g | Milk Chocolate Pouch with Crispy Centre for Movie Nights Gourmet Gifting & Personal Treats | Shareable Candy Bites for Travel & Baking Toppings**M&M's**£2.40**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GK6VQ7QJ) [**Chocolate Peanuts - 1 Kg Bulk Bag - 1KG - Sweet Pick and Mix for Parties Birthdays and Sharing in a Resealable Bag By Sweetish**Sweetish**£11.67**14 rev11mo ago](https://www.amazon.co.uk/dp/B0FNDKFYKN) [**Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.52**168 rev1y ago](https://www.amazon.co.uk/dp/B0F9LJNQ5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M&Ms Cookie Dough Chocolate Sweet Bag 176g | Milk Chocolate Pouch with Crispy Centre for Movie Nights Gourmet Gifting & Personal Treats | Shareable Candy Bites for Travel & Baking Toppings**M&M's**£2.40**0.0★**▲ 350%**](https://www.amazon.co.uk/dp/B0GK6VQ7QJ) [**M&Ms Cookie Dough Chocolate Sweet Bag 102g | Small Milk Chocolate Pouch with Crispy Centre | Personal Chocolate Treats for Commute Snacking Desk Breaks & Coffee Pairing**M&M's**£1.44**3.7★**▲ 341%**](https://www.amazon.co.uk/dp/B0GL1Q8PJ6) [**Morrisons Chocolate Coated Peanuts 150g**Morrisons**£1.87**3.7★**▲ 281%**](https://www.amazon.co.uk/dp/B0GVGC1J7Z) [**Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.52**4.6★**▲ 108%**](https://www.amazon.co.uk/dp/B0F9LJNQ5S) [**M&Ms Peanut & Milk Chocolate Sharing Bag 200g Bulk Chocolate Sweets with Roasted Peanuts Crispy Shell Candy Chocolate Party Bag Chocolate Gift Chocolate Snacks & Sharing Treats**M&M's**£2.52**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B09ZPDGD36)
**~~View all trending →~~**
## **What buyers say about chocolate peanuts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Yummy chocolate”*
**Value For Money**13%
*“Good value for money”*
**Quality-Overall**9%
*“Good quality product”*
**Sweetness**9%
*“Lot of sweet chocolate”*
**Size-Overall**6%
*“decent size”*
**Vegan/Organic**5%
*“Treats Vegan”*
**Crispiness**3%
*“Chocolate and peanuts in a crispy shell”*
**Baking**3%
*“Yummy treat”*
**Flavor**2%
*“smooth chocolate is perfect”*
**Texture/Consistency-Overall**2%
*“real creamy peanut butter flavour”*
### **What buyers complain about **
**Taste-Overall**18%
*“Tasted awful”*
**Value For Money**12%
*“Ridiculous Value for Money”*
**Size-Overall**9%
*“Disappointed in size”*
**Sweetness**7%
*“Too sweet, low quality chocolate”*
**Durability**6%
*“They Never Last Long”*
**Quality-Overall**5%
*“Bad quality issues”*
**Artificial Sweeteners**4%
*“Seems to be full of sugar”*
**Advertised Vs Actual Product**4%
*“Personally, I didn't read the title as I've bought this item a few times before and just clicked through from a previous order, so when the boxes said 850 grams I foolishly thought it was 850 grams”*
**Allergies**3%
*“gave my partner an allergic reaction which was quite scary”*
**Flavor**3%
*“Not keen on the flavour of the chocolate”*
### **Top return reasons **
**Storage Temperature**100%
## **Common questions**
- **Is chocolate peanuts profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the chocolate peanuts niche?**
- 14 brands and 83 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in chocolate peanuts?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for chocolate peanuts peak?**
- Demand peaks in Apr–Oct–Nov; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the chocolate peanuts niche?**
- Listings span £1.44–£15.34; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.
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