---
title: "Chocolate Orange — £284K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chocolate-orange"
last_updated: "2026-07-31T15:06:29.529Z"
locale: en
meta:
description: "Niche score 44/100 · £284K/yr market · 603K searches/yr · £9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £284K/yr market · 603K searches/yr · £9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chocolate Orange — £284K/yr Amazon UK Niche (2026) - Flapen"
---
# **chocolate orange**
**Skip it**
Soft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 8Conversion 59Competition 28Returns 100Price range 51Avg price 27Brand share 36Review moat 86Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****277.06**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.02–£29.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£284K**
£284K/yr · 603K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.20**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chocolate orange is a £284K/yr Amazon United Kingdom market (603K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate orange market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£368K–£460K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#621**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **29%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**83%**
Top 20: 98%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**12%**
- Terry's32% - Hezvic22% - Chocohugs19% - Cadbury6% - Terry's Chocolate5% - Aero4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 14.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/chocolate-orange/trend)
## **Top chocolate orange search terms**
- **terrys chocolate orange**283K/yr-38.1%5.2% conv. - **chocolate orange**200K/yr-30.4%5.9% conv. - **orange chocolate**43K/yr-26.3%3.4% conv. - **terry**15K/yr-0.4%0.2% conv. - **terrys chocolate**20K/yr-37.3%1.6% conv. - **terrys**12K/yr-50.4%5.9% conv. - **terry chocolate orange**11K/yr-29.9%3.9% conv. - **terrys orange**4K/yr-32.0%4.9% conv. - **choc orange**6K/yr-38.4%4.4% conv. - **chocolate orange segments**4K/yr-46.5%3.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chocolate-orange/search-terms)
## **Top chocolate orange products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£28K20%£57K30%£85K40%£113K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Terrys Milk Chocolate Orange 157g (Pack of 2) - Terrys Chocolate Bundle**Hezvic**£8.05**4.6★299 rev](https://www.amazon.co.uk/dp/B09NLFHQLH) [2**Chocohugs Terrys Orange Chocolate Gift Hamper Box | Terrys Orange Lover Selection Box of Chocolates | Letterbox Gift | Chocolate Assortments | Sweet Treat Box | Happy day Surprises Celebration**Chocohugs**£8.42**4.4★190 rev](https://www.amazon.co.uk/dp/B0CZJBCY5D) [3**Terrys Chocolate Orange 145g**Terry's**£2.62**4.8★64 rev](https://www.amazon.co.uk/dp/B0F9KWNC55) [4**Terrys Chocolate Orange Bars 3 x 35g**Terry's**£1.45**4.7★670 rev](https://www.amazon.co.uk/dp/B07K5JSCW1) [5**Cadbury Dairy Milk Chocolate Orange Giant Buttons 100 g (Pack of 1)**Cadbury**£1.39**4.6★148 rev](https://www.amazon.co.uk/dp/B0DTV625KX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chocohugs Terrys Orange Chocolate Gift Box for Father/Dad**Chocohugs**£8.42**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZF47S9N) [**Aero Bubbles Orange Chocolate Sharing Bag Bubbly Orange Chocolate Bites 92g**Aero**£1.40**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G8J1LBDP) [**2x 90g Terrys Chocolate Orange Milk Bar Bundled by GetInStyle Shop**GETINSTYLE SHOP**£5.83**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FNPW54CG) [**Terrys Chocolate Orange Minis 104g**Terry's**£1.63**25 rev1y ago](https://www.amazon.co.uk/dp/B0FCFX1N43) [**Terrys Chocolate Orange 145g**Terry's**£2.62**64 rev1y ago](https://www.amazon.co.uk/dp/B0F9KWNC55)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chocohugs Terrys Orange Chocolate Gift Box for Father/Dad**Chocohugs**£8.42**5.0★**▲ 952%**](https://www.amazon.co.uk/dp/B0GZF47S9N) [**Aero Bubbles Orange Chocolate Sharing Bag Bubbly Orange Chocolate Bites 92g**Aero**£1.40**4.4★**▲ 409%**](https://www.amazon.co.uk/dp/B0G8J1LBDP) [**2x 90g Terrys Chocolate Orange Milk Bar Bundled by GetInStyle Shop**GETINSTYLE SHOP**£5.83**3.0★**▲ 193%**](https://www.amazon.co.uk/dp/B0FNPW54CG) [**Chocohugs Terrys Orange Chocolate Gift Hamper Box | Terrys Orange Lover Selection Box of Chocolates | Letterbox Gift | Chocolate Assortments | Sweet Treat Box | Happy day Surprises Celebration**Chocohugs**£8.42**4.4★**▲ 186%**](https://www.amazon.co.uk/dp/B0CZJBCY5D) [**Toblerone Orange Twist Chocolate Bar Swiss Chocolate with Honey 360 g**Toblerone**£4.67**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B08GJDCWCB)
**~~View all trending →~~**
## **What buyers say about chocolate orange**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Very tasty”*
**Flavor**12%
*“Lovely flavour”*
**Gifting Purpose**12%
*“Lovely gift”*
**Value For Money**9%
*“Good value for money”*
**Quality-Overall**7%
*“This is made with care”*
**Baking**4%
*“Penguin good chocolate biscuits good value”*
**Texture/Consistency-Overall**4%
*“The bubbly texture is amazing as ever”*
**Advertised Vs Actual Product**3%
*“As described”*
**Nutritional Content**3%
*“a great gluten free snack”*
**Color**3%
*“Orangey”*
### **What buyers complain about **
**Size-Overall**25%
*“one a little bigger”*
**Taste-Overall**19%
*“There are too delicious”*
**Stale/Rotten/Spoiled**13%
*“Nothing new”*
**Ingredients-Overall**13%
*“Ingredients not as good as they used to be”*
**Oily/Greasy**6%
*“Shame that Cadbury now puts so much palm oil in their products”*
**Value For Money**6%
*“one a little bigger £9.99 far to expensive”*
**Color**4%
*“more orange in this case”*
## **Common questions**
- **Is chocolate orange profitable to sell on Amazon United Kingdom?**
- The niche generates £284K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the chocolate orange niche?**
- 11 brands and 104 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in chocolate orange?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for chocolate orange peak?**
- Demand peaks in Nov–Dec; the busiest month runs 14.1× the quietest.
- **What does it cost to enter the chocolate orange niche?**
- Listings span £1.02–£29.35; the average listing price is £9.20 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.
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