---
title: "Trend — chocolate frog - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chocolate-frog/trend"
last_updated: "2026-07-31T14:11:10.246Z"
locale: en
meta:
  description: "Niche score 50/100 · £45K/yr market · 67K searches/yr · £12.79 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £45K/yr market · 67K searches/yr · £12.79 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chocolate frog - Flapen"
---

# **chocolate frog**

**Worth a look**

Shows low returns (0.3%), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 11Conversion 60Competition 46Returns 98Price range 61Avg price 57Brand share 55Review moat 79Quality gap 80

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****426.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.42–£31.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.79**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£45K**

£45K/yr · 67K searches

**Growth**

**Bad****-27.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")