---
title: "Choc — £566K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/choc"
last_updated: "2026-07-31T12:37:10.120Z"
locale: en
meta:
description: "Niche score 39/100 · £566K/yr market · 1.3M searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £566K/yr market · 1.3M searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Choc — £566K/yr Amazon UK Niche (2026) - Flapen"
---
# **choc**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 14Conversion 66Competition 15Returns 100Price range 51Avg price 20Brand share 0Review moat 44Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£566K**
£566K/yr · 1.3M searches
**Price range**
**Good****£0.86–£29.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,138.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.18**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, choc is a £566K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **choc market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#983**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **8%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**82**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Maltesers98% - Sweetie Bouquets2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -22.8% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/choc/trend)
## **Top choc search terms**
- **maltesers**938K/yr-22.1%8.5% conv. - **maltesers box**63K/yr+52.4%5.9% conv. - **maltesers gift box**150K/yr-61.0%3.6% conv. - **malteasers**37K/yr-13.5%9.2% conv. - **maltesers truffles**40K/yr-21.7%6.1% conv. - **malteser**28K/yr-32.4%3.8% conv. - **chocolate maltesers**10K/yr-16.4%4.7% conv. - **malteaser**9K/yr-33.1%4.5% conv. - **maltesers gift**8K/yr+7.0%2.6% conv. - **malteesers**6K/yr-14.4%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/choc/search-terms)
## **Top choc products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£57K20%£113K30%£170K40%£226K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties**Maltesers**£3.81**4.7★1,813 rev](https://www.amazon.co.uk/dp/B081Y7PM2Y) [2**Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler**Maltesers**£2.37**4.7★701 rev](https://www.amazon.co.uk/dp/B086K1Q3QM) [3**Maltesers Chocolate Pouch 93 g**Maltesers**£1.51**4.8★3,118 rev](https://www.amazon.co.uk/dp/B06X97WBT8) [4**Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks**Maltesers**£2.76**4.4★556 rev](https://www.amazon.co.uk/dp/B0BHSYS6JH) [5**Maltesers Milk Chocolate Gift Box 110g Crunchy Honeycomb Centre Chocolate Sweets Light Treat for Movie Night Thank You Gift Teachers Gifts Snacking & Hamper Fillers**Maltesers**£1.86**4.7★13,042 rev](https://www.amazon.co.uk/dp/B07YSHHNRW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Maltesers White Chocolate & Honeycomb Chocolate Treat 74g Pouch**Maltesers**£1.56**76 rev1y ago](https://www.amazon.co.uk/dp/B0F8W5YPLH) [**Maltesers Milk Chocolate Pouch Bag 93g**Maltesers**£2.14**30 rev1y ago](https://www.amazon.co.uk/dp/B0F1T6HVJX) [**Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks**Maltesers**£2.76**556 rev3y ago](https://www.amazon.co.uk/dp/B0BHSYS6JH) [**Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler**Maltesers**£2.37**701 rev4y ago](https://www.amazon.co.uk/dp/B086K1Q3QM) [**Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift**Sweetie Bouquets**£29.88**70 rev4y ago](https://www.amazon.co.uk/dp/B097393GQR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maltesers Milk Chocolate Pouch Bag 93g**Maltesers**£2.14**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B0F1T6HVJX) [**White Maltesers White Chocolate & Honeycomb Chocolate Treat 74g Pouch**Maltesers**£1.56**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0F8W5YPLH) [**Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks**Maltesers**£2.76**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B0BHSYS6JH) [**Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler**Maltesers**£2.37**4.7★**▲ 60%**](https://www.amazon.co.uk/dp/B086K1Q3QM) [**Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift**Sweetie Bouquets**£29.88**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B097393GQR)
**~~View all trending →~~**
## **What buyers say about choc**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Delicious treat”*
**Value For Money**29%
*“Fair price”*
**Quality-Overall**10%
*“Good quality”*
**Sweetness**5%
*“Yummy chocolate”*
**Gifting Purpose**4%
*“Present and my guest Loved them”*
**Size-Overall**3%
*“Great size”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Crispiness**3%
*“Lovely malty, crispy balls covered in chocolate”*
**Freshness**2%
*“Very fresh and delivered fast”*
**Flavor**1%
*“as they are very addictive”*
### **What buyers complain about **
**Value For Money**22%
*“not many in for the high price”*
**Taste-Overall**14%
*“Not quite the same taste as usual”*
**Quality-Overall**10%
*“These are cheap low quality”*
**Storage Temperature**10%
*“obviously aren't stored properly by this merchant”*
**Size-Overall**8%
*“Smaller box than expected”*
**Chunk/Clump/Collection**5%
*“Do not buy these were stuck together soft”*
**Durability**3%
*“Don't last long”*
**Advertised Vs Actual Product**3%
*“DO NOT BUY MISLEADING”*
**Smell**3%
*“all of them smell like perfume/soap”*
**Stale/Rotten/Spoiled**3%
*“not as fresh as expected”*
## **Common questions**
- **Is choc profitable to sell on Amazon United Kingdom?**
- The niche generates £566K/yr across 12 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the choc niche?**
- 2 brands and 82 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in choc?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for choc peak?**
- Demand peaks in Mar–Apr–May–Jun–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the choc niche?**
- Listings span £0.86–£29.88; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.
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