---
title: "Chips — £563K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chips"
last_updated: "2026-07-31T12:37:13.054Z"
locale: en
meta:
description: "Niche score 55/100 · £563K/yr market · 986K searches/yr. Prices mostly outside the sweet spot ($1.19–$4.39) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £563K/yr market · 986K searches/yr. Prices mostly outside the sweet spot ($1.19–$4.39) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chips — £563K/yr Amazon UK Niche (2026) - Flapen"
---
# **chips**
**Worth a look**
Shows searches that convert (20.9% search→purchase), but prices mostly outside the sweet spot ($1.19–$4.39) keeps it on the watch list.
Market size 63Growth 25Conversion 100Competition 82Returns 100Price range 0Avg price 8Brand share 4Review moat 73Quality gap 47
**Conversion**
**Incredible****20.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****593.39**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£563K**
£563K/yr · 986K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.73**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.19–£4.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chips is a £563K/yr Amazon United Kingdom market (986K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chips market data**
- **Units sold / yr**
- **200K–250K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£546K–£683K**
- units × avg price
- **Conversion rate**
- **20.9%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**1%**
- Morrisons45% - McCain33% - Iceland12% - BIRDS EYE7% - Harry Ramsden's2% - Lamb Weston1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.
25K15KSpike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/chips/trend)
## **Top chips search terms**
- **chips**583K/yr-4.9%18.6% conv. - **frozen chips**174K/yr+8.5%20.9% conv. - **chips frozen**143K/yr-2.6%25.0% conv. - **chip**32K/yr+37.6%1.6% conv. - **oven chips**34K/yr-1.3%19.5% conv. - **crinkle cut chips**6K/yr+25.5%22.8% conv. - **crinkle chips**4K/yr-23.4%25.1% conv. - **morrisons chips**3K/yr+12.0%17.0% conv. - **crinkle**2K/yr+6.0%7.3% conv. - **oven chips frozen**4K/yr-7.2%8.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chips/search-terms)
## **Top chips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£23K8%£45K12%£68K16%£90K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Steak Cut Chips 1.2kg (Frozen)**Morrisons**£1.95**4.4★2,626 rev](https://www.amazon.co.uk/dp/B01IB3XJIW) [2**Morrisons Thin Cut French Fries 1.2kg**Morrisons**£2.10**4.4★3,432 rev](https://www.amazon.co.uk/dp/B01IB2RZV0) [3**Morrisons Outrageously Crispy Straight Cut Chips 750g**Morrisons**£2.36**4.2★8 rev](https://www.amazon.co.uk/dp/B0GQCC2S5W) [4**MCCAIN GASTRO CHIPS 600g**McCain**£2.88**4.6★75 rev](https://www.amazon.co.uk/dp/B0DSW47MXJ) [5**Morrisons Limited Edition Salt & Pepper Fries 600g**Morrisons**£1.87**4.2★19 rev](https://www.amazon.co.uk/dp/B0GQCJ6THN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Outrageously Crispy Straight Cut Chips 750g**Morrisons**£2.36**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GQCC2S5W) [**Morrisons Limited Edition Salt & Pepper Fries 600g**Morrisons**£1.87**19 rev4mo ago](https://www.amazon.co.uk/dp/B0GQCJ6THN) [**Morrisons Outrageously Crispy French Fries 750g**Morrisons**£2.33**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC4GB5P) [**Birds Eye Crispy Chips 1.45kg**BIRDS EYE**£3.50**57 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW2T6PV) [**MCCAIN GASTRO CHIPS 600g**McCain**£2.88**75 rev1y ago](https://www.amazon.co.uk/dp/B0DSW47MXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Limited Edition Salt & Pepper Fries 600g**Morrisons**£1.87**4.2★**▲ 160%**](https://www.amazon.co.uk/dp/B0GQCJ6THN) [**Morrisons Thin Cut French Fries 1.2kg**Morrisons**£2.10**4.4★**▲ 153%**](https://www.amazon.co.uk/dp/B01IB2RZV0) [**Morrisons Outrageously Crispy Straight Cut Chips 750g**Morrisons**£2.36**4.2★**▲ 140%**](https://www.amazon.co.uk/dp/B0GQCC2S5W) [**McCain Southern Fries 750g**McCain**£2.38**4.3★**▲ 139%**](https://www.amazon.co.uk/dp/B0111Y9PA4) [**McCain Home Chips Straight Cut 1.2kg (Frozen)**McCain**£2.84**4.5★**▲ 139%**](https://www.amazon.co.uk/dp/B0111Y8EO2)
**~~View all trending →~~**
## **What buyers say about chips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**30%
*“Great chips”*
**Taste-Overall**26%
*“Great taste”*
**Quality-Overall**8%
*“Good quality ideal for having with home made burgers”*
**Value For Money**7%
*“Great value”*
**Baking**5%
*“Delicious and easy to cook in the oven”*
**Cooking Instructions**5%
*“Quick and easy to cook with a decent flavour”*
**Flavor**5%
*“Nice flavour and look nice”*
**Storage Temperature**4%
*“Packed well with frozen ice underneath to keep frozen for longer super fast delivery great deal”*
**Salt Content**1%
*“Salt and pepper chips”*
**Smell**1%
*“Easily the nicest smelling”*
### **What buyers complain about **
**Value For Money**16%
*“These have become very expensive”*
**Taste-Overall**15%
*“Tasteless”*
**Quality-Overall**11%
*“not the best”*
**Size-Overall**10%
*“It makes a McDonalds Happy Meal portion of chips look big”*
**Oily/Greasy**7%
*“Also the chips themselves appear to be coated in fat before cooking”*
**Cooking Instructions**5%
*“Also the chips themselves appear to be coated in fat before cooking”*
**Texture/Consistency-Overall**4%
*“zero texture”*
**Advertised Vs Actual Product**4%
*“Mislead by photo”*
**Flavor**4%
*“dry with no flavor”*
**Crispiness**4%
*“Not crispy despite cooking directly to the instructions”*
## **Common questions**
- **Is chips profitable to sell on Amazon United Kingdom?**
- The niche generates £563K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the chips niche?**
- 7 brands and 38 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in chips?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for chips peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the chips niche?**
- Listings span £1.19–£4.39; the average listing price is £2.73 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)