---
title: "Chinese Leaf — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chinese-leaf"
last_updated: "2026-07-31T14:08:09.537Z"
locale: en
meta:
description: "Niche score 30/100 · £30K/yr market · 84K searches/yr · £1.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £30K/yr market · 84K searches/yr · £1.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chinese Leaf — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **chinese leaf**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 15Conversion 100Competition 7Returns 100Price range 0Avg price 4Brand share 0Review moat 53Quality gap 32
**Conversion**
**Incredible****24.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,370.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£30K**
£30K/yr · 84K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£1.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.75–£1.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chinese leaf is a £30K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chinese leaf market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£43K–£57K**
- units × avg price
- **Conversion rate**
- **24.7%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Morrisons64% - by Amazon33% - Curious2%
## **Demand**
Weekly Amazon search volume, last 22 weeks — -19.9% search growth over the last 90 days.
2K1KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/chinese-leaf/trend)
## **Top chinese leaf search terms**
- **pak choi**31K/yr-17.0%40.1% conv. - **pak**16K/yr-32.0%0.5% conv. - **chinese leaf**11K/yr+5.4%28.0% conv. - **chinese cabbage**7K/yr-41.0%22.6% conv. - **bok**5K/yr+2.8%2.3% conv. - **choi**7K/yr-20.5%6.8% conv. - **bok choy**4K/yr-22.3%28.9% conv. - **bok choi**2K/yr-30.7%44.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chinese-leaf/search-terms)
## **Top chinese leaf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Pak Choi 200 g**Morrisons**£1.35**4.5★1,134 rev](https://www.amazon.co.uk/dp/B01LQ6FE0C) [2**by Amazon Pak Choi 250g**by Amazon**£1.44**4.6★355 rev](https://www.amazon.co.uk/dp/B0B5X4NZV3) [3**Morrisons Chinese Leaf**Morrisons**£1.50**4.7★745 rev](https://www.amazon.co.uk/dp/B01LVY7AS7) [4**by Amazon Chinese Leaf Single**by Amazon**£1.38**4.7★298 rev](https://www.amazon.co.uk/dp/B0B5DQ1N9B) [5**Morrisons Baby Corn 125 g**Morrisons**£1.49**4.6★1,662 rev](https://www.amazon.co.uk/dp/B01LQ6FEBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Choi Sum 200g**Morrisons**£1.74**31 rev2y ago](https://www.amazon.co.uk/dp/B0D9YPGC9T) [**by Amazon Pak Choi 250g**by Amazon**£1.44**355 rev4y ago](https://www.amazon.co.uk/dp/B0B5X4NZV3) [**by Amazon Chinese Leaf Single**by Amazon**£1.38**298 rev4y ago](https://www.amazon.co.uk/dp/B0B5DQ1N9B) [**Morrisons Pak Choi 200 g**Morrisons**£1.35**1,134 rev9y ago](https://www.amazon.co.uk/dp/B01LQ6FE0C) [**Morrisons Chinese Leaf**Morrisons**£1.50**745 rev9y ago](https://www.amazon.co.uk/dp/B01LVY7AS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Chinese Leaf**Morrisons**£1.50**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B01LVY7AS7) [**by Amazon Pak Choi 250g**by Amazon**£1.44**4.6★**— 6%**](https://www.amazon.co.uk/dp/B0B5X4NZV3) [**Morrisons Pak Choi 200 g**Morrisons**£1.35**4.5★**— 1%**](https://www.amazon.co.uk/dp/B01LQ6FE0C) [**Morrisons Salad Onions**Morrisons**£0.75**4.6★**— 4%**](https://www.amazon.co.uk/dp/B01LVY7GFQ) [**Morrisons Choi Sum 200g**Morrisons**£1.74**4.3★**— 10%**](https://www.amazon.co.uk/dp/B0D9YPGC9T)
**~~View all trending →~~**
## **What buyers say about chinese leaf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**48%
*“Arrived beautifully fresh and green”*
**Taste-Overall**13%
*“Tasty when they are fresh”*
**Crispiness**11%
*“Nice and fresh, crispy perfect”*
**Flavor**10%
*“Nice flavour”*
**Quality-Overall**4%
*“happy to recommend due to good quality”*
**Color**3%
*“Lovel Green ends with white bulb”*
**Value For Money**2%
*“Great value fir money”*
**Health Benefits-Overall**2%
*“As healthy vegetable portions go, a favourite”*
**Sweetness**1%
*“Value, and as expected tasted mild, slightly sweet and did the trick”*
**Texture/Consistency-Overall**1%
*“Texture great”*
### **What buyers complain about **
**Quality-Overall**31%
*“good not great”*
**Taste-Overall**17%
*“This was not pleasant to eat as it was mostly woody stalks and some leafs”*
**Stale/Rotten/Spoiled**8%
*“out of season tend to be bland”*
**Color**8%
*“At first glance these looked so pale”*
**Size-Overall**4%
*“the portion size is quite small”*
## **Common questions**
- **Is chinese leaf profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 8 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the chinese leaf niche?**
- 3 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chinese leaf?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **What does it cost to enter the chinese leaf niche?**
- Listings span £0.75–£1.74; the average listing price is £1.42 (sweet spot $15–$100). The average incumbent carries 1,371 reviews — the moat a new listing must climb.
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