---
title: "Products — chilli - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chilli/products"
last_updated: "2026-07-31T14:08:18.741Z"
locale: en
meta:
  description: "Niche score 40/100 · £84K/yr market · 252K searches/yr · £1.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £84K/yr market · 252K searches/yr · £1.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — chilli - Flapen"
---

# **chilli**

**Skip it**

Prices mostly outside the sweet spot ($0.40–$5.61) — this niche doesn't clear our bar today.

Market size 21Growth 20Conversion 100Competition 40Returns 100Price range 0Avg price 4Brand share 6Review moat 70Quality gap 37

**Conversion**

**Incredible****24.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****704.25**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£84K**

£84K/yr · 252K searches

**Growth**

**Bad****-10.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£1.37**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.40–£5.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100