---
title: "Chilli — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chilli"
last_updated: "2026-07-31T12:33:19.816Z"
locale: en
meta:
description: "Niche score 40/100 · £84K/yr market · 252K searches/yr · £1.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £84K/yr market · 252K searches/yr · £1.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilli — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **chilli**
**Skip it**
Prices mostly outside the sweet spot ($0.40–$5.61) — this niche doesn't clear our bar today.
Market size 21Growth 20Conversion 100Competition 40Returns 100Price range 0Avg price 4Brand share 6Review moat 70Quality gap 37
**Conversion**
**Incredible****24.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****704.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£84K**
£84K/yr · 252K searches
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£1.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.40–£5.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chilli is a £84K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilli market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£82K–£110K**
- units × avg price
- **Conversion rate**
- **24.3%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**1%**
- Morrisons65% - by Amazon27% - Colman's2% - Very Lazy2% - STAGG2% - Karyatis1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
7K5K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/chilli/trend)
## **Top chilli search terms**
- **chilli**126K/yr-11.8%16.8% conv. - **chillies**48K/yr-7.4%29.0% conv. - **green chillies**24K/yr-2.4%24.6% conv. - **chili**17K/yr-12.5%13.9% conv. - **chillis**9K/yr-4.1%21.0% conv. - **chilli peppers**6K/yr-20.3%6.9% conv. - **fresh chillies**6K/yr-9.3%7.9% conv. - **green chilli**7K/yr-42.9%21.9% conv. - **chilis**4K/yr-7.9%9.4% conv. - **chilli pepper**3K/yr+0.5%12.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chilli/search-terms)
## **Top chilli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Market St Mixed Chillies**Morrisons**£0.68**4.5★1,332 rev](https://www.amazon.co.uk/dp/B01LQ6F5OC) [2**Morrisons Red Chillies 50g**Morrisons**£0.63**4.6★991 rev](https://www.amazon.co.uk/dp/B01LQ6F5EM) [3**by Amazon Finger Chillies 80g**by Amazon**£1.12**4.5★519 rev](https://www.amazon.co.uk/dp/B0B3YZP7MS) [4**by Amazon Mixed Chillies 65g**by Amazon**£0.56**4.6★408 rev](https://www.amazon.co.uk/dp/B08635WGFY) [5**Morrisons Market St Birds Eye Chillies**Morrisons**£1.00**4.5★736 rev](https://www.amazon.co.uk/dp/B01LF3VHWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Finger Chillies 150g**Morrisons**£1.49**123 rev1y ago](https://www.amazon.co.uk/dp/B0DJWKQZZ4) [**Birds Eye Chillies 100g**Morrisons**£1.08**84 rev1y ago](https://www.amazon.co.uk/dp/B0DF31PZYN) [**by Amazon Finger Chillies 80g**by Amazon**£1.12**519 rev4y ago](https://www.amazon.co.uk/dp/B0B3YZP7MS) [**by Amazon Bird Eye Chillies 25g**by Amazon**£0.78**339 rev4y ago](https://www.amazon.co.uk/dp/B0B3Z2MRY8) [**by Amazon Scotch Bonnet Chillies 35g**by Amazon**£0.60**292 rev4y ago](https://www.amazon.co.uk/dp/B0B3YFZ4SF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colmans Midweek Meals Chilli Con Carne Meal Maker mix with a blend of herbs and spices for a protein-boosting meal 50 g**Colman's**£0.79**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B014DFFJRG) [**Morrisons Chilli Con Carne Mix 41g**Morrisons**£0.40**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B01CE1I7C0) [**Stagg Chili Classic Chili Con Carne Medium 400g**STAGG**£2.25**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B001IYOLCU) [**Karyatis Mixed Hot Chillies in Brine Glass Jar 205 g**Karyatis**£2.39**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B003TOFJ5U) [**Morrisons Market Street Finger Chillies 50g**Morrisons**£0.75**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B01LVUF6KL)
**~~View all trending →~~**
## **What buyers say about chilli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spiciness**29%
*“Lovely and spicy”*
**Taste-Overall**19%
*“Taste wonderful”*
**Freshness**11%
*“Were fresh”*
**Quality-Overall**9%
*“High quality chillies”*
**Flavor**6%
*“flavoursome”*
**Value For Money**6%
*“Good value”*
**Baking**3%
*“Good for making Nachos”*
**Ingredients-Overall**2%
*“Great additive”*
**Crispiness**2%
*“Crisp and fresh 🌶️ Amazing chillies, very fresh and long with medium heat, batter than the chilly from supermarkets, crisp texture and add warmth to my curries”*
**Soft Feel**2%
*“with soft skin”*
### **What buyers complain about **
**Spiciness**35%
*“Pretty Bland For A Chilli Mix”*
**Color**10%
*“Not all red”*
**Taste-Overall**7%
*“I have seen decline in strength of taste from chillies”*
**Flavor**5%
*“Poor flavour”*
**Smell**5%
*“Fairly smelly though”*
**Bitter**5%
*“Lacked heat and tasted bitter”*
**Moist/Dry**5%
*“A bit too seedy inside”*
**Salt Content**3%
*“Over salty”*
## **Common questions**
- **Is chilli profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 20 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the chilli niche?**
- 7 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in chilli?**
- Top complaints mined from reviews: Spiciness, Color, Taste-Overall. The return rate is 0.0%.
- **When does demand for chilli peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the chilli niche?**
- Listings span £0.40–£5.61; the average listing price is £1.37 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)