---
title: "Chilli Powder — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chilli-powder"
last_updated: "2026-07-31T15:57:18.993Z"
locale: en
meta:
description: "Niche score 44/100 · £49K/yr market · 100K searches/yr · £3.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £49K/yr market · 100K searches/yr · £3.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilli Powder — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **chilli powder**
**Skip it**
Prices mostly outside the sweet spot ($1.17–$9.71) — this niche doesn't clear our bar today.
Market size 12Growth 18Conversion 97Competition 60Returns 100Price range 0Avg price 9Brand share 26Review moat 89Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****227.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£49K**
£49K/yr · 100K searches
**Avg price**
**Bad****£3.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.17–£9.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chilli powder is a £49K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilli powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£50K–£66K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**7%**
- Old India33% - Morrisons18% - Schwartz18% - Rajah15% - indus5% - TRS3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -14.4% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/chilli-powder/trend)
## **Top chilli powder search terms**
- **chilli powder**67K/yr-13.3%15.6% conv. - **red chilli powder**9K/yr-9.7%7.6% conv. - **hot chilli powder**10K/yr-18.4%12.0% conv. - **mild chilli powder**6K/yr-32.6%13.2% conv. - **chilli powder 1kg**4K/yr+13.7%11.9% conv. - **chili powder**5K/yr-25.9%13.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chilli-powder/search-terms)
## **Top chilli powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old India Extra Hot Chilli Powder 1 Kg**Old India**£7.70**4.6★414 rev](https://www.amazon.co.uk/dp/B00JEHFQJK) [2**Rajah Spices Chilli Powder | Lal Mirch Powder | Mirch Powder | Chilli | Red Chilli Powder | Hot Chilli Powder | (1kg)**Rajah**£5.23**4.6★954 rev](https://www.amazon.co.uk/dp/B012S2AUUW) [3**Morrisons Mild Chilli Powder 45g**Morrisons**£1.20**4.6★280 rev](https://www.amazon.co.uk/dp/B07FRPSZL1) [4**Schwartz Chilli Powder Medium Heat Ready to Use 400g**Schwartz**£5.65**4.6★307 rev](https://www.amazon.co.uk/dp/B004HLJFEA) [5**Morrisons Hot Chilli Powder 47g**Morrisons**£1.19**4.5★230 rev](https://www.amazon.co.uk/dp/B07VPX2DFH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laila Extra Hot Chili Powder Hot Chilli Powder for Cooking Bold & Spicy Seasoning 100 g (Pack of 1)**LAILA**£1.69**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5XFQ8W) [**Laila Chilli Powder Red Chilli Spice for Cooking Fine Ground Chilli Seasoning for Everyday Dishes 300 g (Pack of 1)**LAILA**£3.21**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5X432S) [**Indus Chilli Powder 100g**indus**£1.26**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQCC4657) [**Indus Extra Chilli Hot Powder 100g**indus**£1.27**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQCM1L7R) [**Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)**Mother's SpiceX**£5.96**103 rev1y ago](https://www.amazon.co.uk/dp/B0DXD7L2QQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laila Extra Hot Chili Powder Hot Chilli Powder for Cooking Bold & Spicy Seasoning 100 g (Pack of 1)**LAILA**£1.69**5.0★**▲ 352%**](https://www.amazon.co.uk/dp/B0GT5XFQ8W) [**Laila Chilli Powder Red Chilli Spice for Cooking Fine Ground Chilli Seasoning for Everyday Dishes 300 g (Pack of 1)**LAILA**£3.21**4.0★**▲ 348%**](https://www.amazon.co.uk/dp/B0GT5X432S) [**Indus Extra Chilli Hot Powder 100g**indus**£1.27**0.0★**▲ 154%**](https://www.amazon.co.uk/dp/B0GQCM1L7R) [**Indus Chilli Powder 100g**indus**£1.26**0.0★**▲ 139%**](https://www.amazon.co.uk/dp/B0GQCC4657) [**Kashmiri Chilli Powder (100g/3.52oz) | Red Chilli Powder |Vegan and Gluten Free | 100% Natural | Authentic | No Additives | kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch**The Worldwide Mint**£4.32**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B09YQ83WVH)
**~~View all trending →~~**
## **What buyers say about chilli powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Quality hot stuff”*
**Spiciness**17%
*“Gives a nice spicy moderately hot flavour”*
**Value For Money**13%
*“It is also good value”*
**Flavor**12%
*“so I reckon it's strong in flavour”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Taste-Overall**7%
*“apart from my curry tasted good :”*
**Ease Of Use**2%
*“Its versatile and its easy to use and its good value for money”*
**Sweetness**2%
*“Smoky sweet & a good colour”*
**Color**1%
*“Nice colour, not actually cooked with it yet”*
**Locally Manufactured**1%
*“found the same pack in a local Asian store for £1.80 so will buy locally in future”*
### **What buyers complain about **
**Allergies**17%
*“ALLERGENS NOT DISCLOSED”*
**Spiciness**17%
*“Not really hot”*
**Flavor**17%
*“almost no flavour at all”*
**Ingredients-Overall**11%
*“Beware ingredients”*
**Value For Money**6%
*“Its expensive from local market”*
**Taste-Overall**6%
*“taste just not right for me”*
**Advertised Vs Actual Product**6%
*“does not mention this in the ingredients description”*
**Recycle/Reuse**2%
*“The only thing Id improve is the bag isnt resealable”*
## **Common questions**
- **Is chilli powder profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the chilli powder niche?**
- 10 brands and 68 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in chilli powder?**
- Top complaints mined from reviews: Allergies, Spiciness, Flavor. The return rate is 0.0%.
- **When does demand for chilli powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the chilli powder niche?**
- Listings span £1.17–£9.71; the average listing price is £3.31 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.
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