---
title: "Chilli Jam — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chilli-jam"
last_updated: "2026-07-31T12:33:42.200Z"
locale: en
meta:
description: "Niche score 42/100 · £113K/yr market · 107K searches/yr · £6.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £113K/yr market · 107K searches/yr · £6.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilli Jam — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **chilli jam**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 98Competition 20Returns 100Price range 17Avg price 17Brand share 9Review moat 92Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****161.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£113K**
£113K/yr · 107K searches
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.73–£17.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chilli jam is a £113K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilli jam market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£92K–£123K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**1%**
- Tracklements38% - NANDO'S PERI-PERI24% - Nando's22% - Morrisons9% - South Devon Chilli Farm3% - The Tracklements Co Ltd2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -8.2% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/chilli-jam/trend)
## **Top chilli jam search terms**
- **chilli jam**46K/yr-3.6%15.0% conv. - **tracklements**28K/yr-4.3%5.9% conv. - **nandos chilli jam**8K/yr-3.9%20.2% conv. - **sweet chilli jam**9K/yr-26.7%16.6% conv. - **tracklements mustard**7K/yr-15.9%14.9% conv. - **nandos sweet chilli jam**4K/yr-21.5%16.5% conv. - **chili jam**3K/yr+1.5%9.2% conv. - **chilli chutney**4K/yr-17.2%4.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chilli-jam/search-terms)
## **Top chilli jam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nandos Sweet Chilli Jam Medium 285g**NANDO'S PERI-PERI**£1.96**4.7★374 rev](https://www.amazon.co.uk/dp/B08Y2DJGXS) [2**Nandos Sweet Chilli Jam 510g**Nando's**£3.18**4.6★51 rev](https://www.amazon.co.uk/dp/B0D2RRTZF2) [3**Tracklements - Fresh Chilli Jam 210g Jar**Tracklements**£3.58**4.7★491 rev](https://www.amazon.co.uk/dp/B0166MY9XO) [4**Morrisons Best Jalapeno Chilli Jam Chutney 215g**Morrisons**£1.75**4.6★157 rev](https://www.amazon.co.uk/dp/B0BF5XHQ6T) [5**Tracklements - Sweet Mustard Ketchup 290g Jar**Tracklements**£3.77**4.6★239 rev](https://www.amazon.co.uk/dp/B0CYHBXFQ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tracklements - Strong English Mustard 2 x 140g Jars**Tracklements**£7.23**145 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKG79TV) [**Tracklements - Strong Horseradish Cream 2 x 140g Jars**Tracklements**£6.11**144 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKF2GRN) [**The Tracklements Co Ltd - Wild Garlic Sauce 140g - Punchy Garlic Honey and Mustard Blend - Great for Pork Potato Salad - Gluten-Free Vegetarian**The Tracklements Co Ltd**£3.34**87 rev1y ago](https://www.amazon.co.uk/dp/B0DBZM46C1) [**Nandos Sweet Chilli Jam 510g**Nando's**£3.18**51 rev2y ago](https://www.amazon.co.uk/dp/B0D2RRTZF2) [**Tracklements - The Cheese Lovers Collection Gift Pack**Tracklements**£17.71**24 rev2y ago](https://www.amazon.co.uk/dp/B0D1GSDTTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nandos Sweet Chilli Jam 510g**Nando's**£3.18**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B0D2RRTZF2) [**Tracklements - Strong English Mustard 2 x 140g Jars**Tracklements**£7.23**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B0FWKG79TV) [**Morrisons Tomato & Habanero Chilli Chutney 205g**Morrisons**£1.73**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B0BN8PQGF2) [**Tracklements - Strong Horseradish Cream 2 x 140g Jars**Tracklements**£6.11**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B0FWKF2GRN) [**Nandos Sweet Chilli Jam Medium 285g**NANDO'S PERI-PERI**£1.96**4.7★**— 9%**](https://www.amazon.co.uk/dp/B08Y2DJGXS)
**~~View all trending →~~**
## **What buyers say about chilli jam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Lovely taste adds a great flavor to meals have bought again good product worth it”*
**Flavor**11%
*“Innovative tasty sauce”*
**Value For Money**10%
*“Value for money”*
**Gifting Purpose**9%
*“Nicely packaged gift for a good lover”*
**Spiciness**9%
*“The sweet and spicy jam great as a dessert or with chicken”*
**Quality-Overall**3%
*“Top quality at bargain price”*
**Sweetness**3%
*“Definitely give this sauce a try if your a sweet mustard lover”*
**Crispiness**1%
*“on Crispy Chicken or Gougons oh my it's sublime”*
**Size-Overall**1%
*“Good size to try before getting bigger jars”*
**Nutritional Content**1%
*“Versatile food enhancer”*
### **What buyers complain about **
**Taste-Overall**22%
*“No garlic taste”*
**Value For Money**14%
*“It's not cheap”*
**Sweetness**9%
*“A little to sweet for me, and quite runny, could do with thickening up a tad”*
**Spiciness**9%
*“Needs MUCH more garlic”*
**Flavor**7%
*“Could'nt Taste Any Chillies At All Just Sugar”*
**Advertised Vs Actual Product**5%
*“A bit understated in the advertising”*
**Allergies**5%
*“have egg allergies”*
**Strength**5%
*“Unlike the weak stuff you get now”*
**Size-Overall**3%
*“bigger than I expected”*
**Bitter**2%
*“bitter sour”*
## **Common questions**
- **Is chilli jam profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the chilli jam niche?**
- 7 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in chilli jam?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for chilli jam peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the chilli jam niche?**
- Listings span £1.73–£17.71; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.
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