---
title: "Chilli Flakes — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chilli-flakes"
last_updated: "2026-07-31T14:57:57.690Z"
locale: en
meta:
description: "Niche score 41/100 · £107K/yr market · 120K searches/yr · £4.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £107K/yr market · 120K searches/yr · £4.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilli Flakes — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **chilli flakes**
**Skip it**
Prices mostly outside the sweet spot ($1.17–$10.19) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 99Competition 25Returns 100Price range 0Avg price 13Brand share 34Review moat 82Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****350.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£107K**
£107K/yr · 120K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.73**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.17–£10.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chilli flakes is a £107K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilli flakes market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£95K–£118K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- Rajah23% - Masala Cottage22% - Morrisons17% - Schwartz11% - Old India11% - Spice Mart3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -11.4% search growth over the last 90 days.
3K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/chilli-flakes/trend)
## **Top chilli flakes search terms**
- **chilli flakes**97K/yr-12.7%16.5% conv. - **chili flakes**6K/yr-8.9%16.8% conv. - **crushed chilli flakes**6K/yr-18.2%13.4% conv. - **chili flake**5K/yr+10.5%11.4% conv. - **chilli flakes 1kg**4K/yr-6.9%12.6% conv. - **red chilli flakes**2K/yr+5.4%12.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chilli-flakes/search-terms)
## **Top chilli flakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rajah Crushed Red Chillies 200g**Rajah**£2.09**4.7★1,235 rev](https://www.amazon.co.uk/dp/B011LOZJ9K) [2**Morrisons Crushed Chillies 28g**Morrisons**£1.17**4.6★924 rev](https://www.amazon.co.uk/dp/B01CDUR6JC) [3**Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)**Masala Cottage**£3.93**4.4★116 rev](https://www.amazon.co.uk/dp/B0CVR2WM9Y) [4**Old India Crushed Chilli 1kg**Old India**£9.45**4.7★203 rev](https://www.amazon.co.uk/dp/B00JEHCFRG) [5**Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)**Masala Cottage**£2.96**4.4★116 rev](https://www.amazon.co.uk/dp/B0CVR31XFB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Spice Planet 50g-950g (90 Grams)**Spice Planet**£4.15**50 rev1y ago](https://www.amazon.co.uk/dp/B0DDHWLMQ2) [**Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)**Masala Cottage**£3.93**116 rev2y ago](https://www.amazon.co.uk/dp/B0CVR2WM9Y) [**Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)**Masala Cottage**£2.96**116 rev2y ago](https://www.amazon.co.uk/dp/B0CVR31XFB) [**Indus Red Chilli Crushed 200g**indus**£1.85**15 rev3y ago](https://www.amazon.co.uk/dp/B0C5N97667) [**Organic Crushed Chilli Flakes 100g by Hatton Hill Organic**Hatton Hill**£5.04**7 rev3y ago](https://www.amazon.co.uk/dp/B0DFVNR24X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Spice Planet 50g-950g (90 Grams)**Spice Planet**£4.15**4.3★**▲ 154%**](https://www.amazon.co.uk/dp/B0DDHWLMQ2) [**Organic Crushed Chilli Flakes 100g by Hatton Hill Organic**Hatton Hill**£5.04**4.8★**▲ 58%**](https://www.amazon.co.uk/dp/B0DFVNR24X) [**Chilli Flakes Crushed Dried | Red Chilli Flakes Indian Premium Quality Free UK P&P 50g-950g (90g)**Spice Mart**£3.95**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B091N983P3) [**Chefs Larder Crushed Chillies 350g**Chefs Larder**£10.19**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B008G0L8F2) [**Indus Red Chilli Crushed 200g**indus**£1.85**4.8★**▲ 46%**](https://www.amazon.co.uk/dp/B0C5N97667)
**~~View all trending →~~**
## **What buyers say about chilli flakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“The quality is always consistent”*
**Value For Money**18%
*“Excellent value”*
**Spiciness**17%
*“I love spicy food”*
**Taste-Overall**14%
*“rich chilli taste that works brilliantly in every dish Ive tried them in”*
**Ingredients-Overall**5%
*“Good value and a useful ingredient in the spice rack”*
**Size-Overall**4%
*“Fantastic size”*
**Freshness**4%
*“Overall good value and very fresh”*
**Flavor**3%
*“as the flavour is clean”*
**Ease Of Use**3%
*“Also pretty good for sprinkling/mixing into food as well. the chilli flakes not the poo”*
**Vegan/Organic**2%
*“Organic-”*
### **What buyers complain about **
**Taste-Overall**33%
*“No idea of taste”*
**Durability**33%
*“mechanism broke quickly”*
**Spiciness**17%
*“Not extra hot”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is chilli flakes profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 16 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chilli flakes niche?**
- 12 brands and 66 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in chilli flakes?**
- Top complaints mined from reviews: Taste-Overall, Durability, Spiciness. The return rate is 0.0%.
- **When does demand for chilli flakes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the chilli flakes niche?**
- Listings span £1.17–£10.19; the average listing price is £4.73 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.
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