---
title: "Chilli Con Carne — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chilli-con-carne"
last_updated: "2026-07-31T14:09:53.509Z"
locale: en
meta:
description: "Niche score 46/100 · £70K/yr market · 113K searches/yr · £2.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £70K/yr market · 113K searches/yr · £2.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilli Con Carne — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **chilli con carne**
**Skip it**
Prices mostly outside the sweet spot ($0.40–$12.81) — this niche doesn't clear our bar today.
Market size 17Growth 16Conversion 100Competition 55Returns 100Price range 0Avg price 7Brand share 28Review moat 84Quality gap 50
**Conversion**
**Incredible****25.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****324.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£70K**
£70K/yr · 113K searches
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.40**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.40–£12.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chilli con carne is a £70K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilli con carne market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£72K–£96K**
- units × avg price
- **Conversion rate**
- **25.7%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**7%**
- Morrisons34% - STAGG19% - Colman's18% - Ben's Original11% - Hormel6% - Schwartz4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -17.5% search growth over the last 90 days.
3K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/chilli-con-carne/trend)
## **Top chilli con carne search terms**
- **chilli con carne**87K/yr-17.9%25.0% conv. - **stagg chilli**9K/yr-9.1%15.0% conv. - **chilli con carne sauce**6K/yr-14.9%6.8% conv. - **stagg**4K/yr-27.6%11.1% conv. - **tinned chilli**4K/yr-18.8%7.3% conv. - **chili con carne**3K/yr-22.5%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chilli-con-carne/search-terms)
## **Top chilli con carne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£8K16%£11K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stagg Chili Classic Chili Con Carne Medium 400g**STAGG**£2.25**4.4★375 rev](https://www.amazon.co.uk/dp/B001IYOLCU) [2**Morrisons Chilli Con Carne Mix 41g**Morrisons**£0.40**4.5★692 rev](https://www.amazon.co.uk/dp/B01CE1I7C0) [3**Colmans Chilli Con Carne Mix**Colman's**£0.94**4.6★630 rev](https://www.amazon.co.uk/dp/B004G8YI14) [4**Bens Original Medium Chilli Con Carne Cooking Sauce Jar 450 g**Ben's Original**£2.17**4.6★213 rev](https://www.amazon.co.uk/dp/B00O1SOMF6) [5**Colmans Midweek Meals Chilli Con Carne Meal Maker mix with a blend of herbs and spices for a protein-boosting meal 50 g**Colman's**£0.79**4.6★316 rev](https://www.amazon.co.uk/dp/B014DFFJRG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Savers Chilli Con Carne 392g**Morrisons**£1.83**366 rev4y ago](https://www.amazon.co.uk/dp/B09FY9JWLP) [**Morrisons Chilli Con Carne 392g**Morrisons**£2.08**274 rev5y ago](https://www.amazon.co.uk/dp/B097YWP6WT) [**Princes Chilli Con Carne 392 g (Pack of 1)**Princes**£2.58**286 rev7y ago](https://www.amazon.co.uk/dp/B07HDKTXZY) [**Homepride Chilli Cooking Sauce 485 g Jar (Pack of 1)**Homepride**£2.12**223 rev7y ago](https://www.amazon.co.uk/dp/B07H51QQKW) [**Morrisons Hot Chilli Cooking Sauce 500 g**Morrisons**£1.29**267 rev8y ago](https://www.amazon.co.uk/dp/B07FSRTJPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colmans Midweek Meals Chilli Con Carne Meal Maker mix with a blend of herbs and spices for a protein-boosting meal 50 g**Colman's**£0.79**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B014DFFJRG) [**BENS ORIGINAL Hot Chilli Con Carne Sauce 450 g**Ben's Original**£2.11**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B00O1SOHII) [**Stagg Chili Classic Chili Con Carne Medium 400g**STAGG**£2.25**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B001IYOLCU) [**Old El Paso Chilli Con Carne Seasoning Mix Mild 39g**Old El Paso**£1.14**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B0161I2KE8) [**Bens Original Medium Chilli Con Carne Cooking Sauce Jar 450 g**Ben's Original**£2.17**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B00O1SOMF6)
**~~View all trending →~~**
## **What buyers say about chilli con carne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Taste okay, it's great with rice”*
**Spiciness**25%
*“Hot”*
**Quality-Overall**17%
*“Good quality product”*
**Flavor**16%
*“Strong flavour Great product”*
**Value For Money**6%
*“Great value”*
**Health Benefits-Overall**2%
*“it makes a healthy quick meal”*
**Smell**1%
*“It smells fairly promising while cooking too”*
**Ease Of Use**1%
*“Easy enough to make”*
**Instructions/User Manual/Troubleshooting**1%
*“the instructions are straightforward”*
### **What buyers complain about **
**Spiciness**33%
*“Pretty Bland For A Chilli Mix”*
**Value For Money**27%
*“maybe not good value for money”*
**Taste-Overall**3%
*“I was expecting something rich and mildly spicy, not what tasted like slightly seasoned tomato water with mince in it”*
## **Common questions**
- **Is chilli con carne profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 18 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the chilli con carne niche?**
- 9 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in chilli con carne?**
- Top complaints mined from reviews: Spiciness, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for chilli con carne peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the chilli con carne niche?**
- Listings span £0.40–£12.81; the average listing price is £2.40 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.
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