---
title: "Chickpea Flour — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chickpea-flour"
last_updated: "2026-07-31T13:20:56.959Z"
locale: en
meta:
description: "Niche score 40/100 · £39K/yr market · 46K searches/yr · £5.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £39K/yr market · 46K searches/yr · £5.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chickpea Flour — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **chickpea flour**
**Skip it**
Prices mostly outside the sweet spot ($2.77–$9.96) — this niche doesn't clear our bar today.
Market size 10Growth 16Conversion 97Competition 29Returns 100Price range 0Avg price 16Brand share 38Review moat 87Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****267.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.66**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£39K**
£39K/yr · 46K searches
**Price range**
**Bad****£2.77–£9.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chickpea flour is a £39K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chickpea flour market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**12%**
- Wholefood Earth21% - Veggy Duck21% - Old India18% - LAILA16% - Buy Whole Foods Online6% - AKSOY5% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -18.0% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/chickpea-flour/trend)
## **Top chickpea flour search terms**
- **chickpea flour**39K/yr-17.0%15.5% conv. - **organic chickpea flour**2K/yr-33.6%13.4% conv. - **chickpeas flour**2K/yr-20.4%9.4% conv. - **chickpea flour organic**2K/yr-14.6%14.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chickpea-flour/search-terms)
## **Top chickpea flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Veggy Duck - Chickpea Flour (1Kg) - Gluten Free | GMO Free | Vegan Friendly**Veggy Duck**£7.03**4.6★462 rev](https://www.amazon.co.uk/dp/B09K7JX43M) [2**Old India Chickpea Flour 1kg**Old India**£5.35**4.7★272 rev](https://www.amazon.co.uk/dp/B08P38RG3X) [3**Laila Gram flour 2 kg (Packing May Vary)**LAILA**£2.90**4.5★271 rev](https://www.amazon.co.uk/dp/B0DT4NQ31T) [4**Wholefood Earth Chickpea Flour 1 kg | GMO Free | High Fibre Packaging May Vary**Wholefood Earth**£8.12**4.6★803 rev](https://www.amazon.co.uk/dp/B08GDHXH3L) [5**Wholefood Earth Chickpea Flour 500g | Gram Flour Besan | High Protein | High Fibre | Naturally Wheat Free | Vegan | GMO Free**Wholefood Earth**£5.62**4.6★803 rev](https://www.amazon.co.uk/dp/B08GDHGQ53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gluten Free Organic Chickpea Flour 500g by Hatton Hill Organic**Hatton Hill**£5.91**3 rev1y ago](https://www.amazon.co.uk/dp/B0F8PPKMWG) [**Laila Gram flour 2 kg (Packing May Vary)**LAILA**£2.90**271 rev1y ago](https://www.amazon.co.uk/dp/B0DT4NQ31T) [**Natco Gram Flour 1kg | Chickpea Flour for Cooking & Baking | Rich in Protein & Fiber | Naturally Gluten-Free | Authentic Taste**Saras Flavours of Asia**£5.74**20 rev1y ago](https://www.amazon.co.uk/dp/B0DNNGHYHR) [**Trend Organic Chickpea Flour 1kg - Protein-Rich Flour for Versatile Culinary Creations with a Nutty Slightly Earthy Flavour Certified Organic Vegan Non-GMO No Additives No Preservatives**Trend Organic**£9.96**213 rev1y ago](https://www.amazon.co.uk/dp/B0DCSWCFC8) [**Organic Chickpea Gram Flour 500g Vegan Non-GMO & High Protein Resealable Bag for Pancakes Breads & Cooking by Thames Organic**Thames Organic**£7.84**13 rev3y ago](https://www.amazon.co.uk/dp/B0C7VSMLRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veggy Duck - Chickpea Flour (1Kg) - Gluten Free | GMO Free | Vegan Friendly**Veggy Duck**£7.03**4.6★**▲ 184%**](https://www.amazon.co.uk/dp/B09K7JX43M) [**Gluten Free Organic Chickpea Flour 500g by Hatton Hill Organic**Hatton Hill**£5.91**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0F8PPKMWG) [**Organic Chickpea Flour 500g (BWFO)**Buy Whole Foods Online**£3.17**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B0BH4GXHTG) [**Wholefood Earth Chickpea Flour 500g | Gram Flour Besan | High Protein | High Fibre | Naturally Wheat Free | Vegan | GMO Free**Wholefood Earth**£5.62**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B08GDHGQ53) [**Organic Chickpea Gram Flour 500g Vegan Non-GMO & High Protein Resealable Bag for Pancakes Breads & Cooking by Thames Organic**Thames Organic**£7.84**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B0C7VSMLRM)
**~~View all trending →~~**
## **What buyers say about chickpea flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good quality, delivered quickly”*
**Value For Money**17%
*“A great price for a good size bag”*
**Nutritional Content**11%
*“Its also gluten free which gives it a good tick in the box”*
**Taste-Overall**9%
*“A truly delicious snack”*
**Baking**7%
*“There are variety of recipes that this product can be used for”*
**Flavor**6%
*“Versatile and delicious”*
**Cooking Instructions**4%
*“This rice is really easy to cook compared to some other makes”*
**Ingredients-Overall**4%
*“Very nice, I use it for flat breads as it has a bit more flavour than normal wheat flour, it's gluten free”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Salt Content**1%
*“Amazing for sweet and salty stuff”*
### **What buyers complain about **
**Quality-Overall**33%
*“This raises concerns about quality control and hygiene”*
**Chunk/Clump/Collection**33%
*“It does go a bit lumpy in the bag though”*
**Advertised Vs Actual Product**33%
*“The name is misleading”*
## **Common questions**
- **Is chickpea flour profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 16 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the chickpea flour niche?**
- 12 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in chickpea flour?**
- Top complaints mined from reviews: Quality-Overall, Chunk/Clump/Collection, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for chickpea flour peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the chickpea flour niche?**
- Listings span £2.77–£9.96; the average listing price is £5.66 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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