---
title: "Chicken Tikka Masala — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-tikka-masala"
last_updated: "2026-07-31T19:34:39.621Z"
locale: en
meta:
description: "Niche score 51/100 · £67K/yr market · 124K searches/yr. Prices mostly outside the sweet spot ($0.96–$8.88) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £67K/yr market · 124K searches/yr. Prices mostly outside the sweet spot ($0.96–$8.88) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Tikka Masala — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken tikka masala**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.96–$8.88) keeps it on the watch list.
Market size 17Growth 21Conversion 99Competition 76Returns 100Price range 0Avg price 8Brand share 32Review moat 87Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****257.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£67K**
£67K/yr · 124K searches
**Avg price**
**Bad****£2.94**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.96–£8.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chicken tikka masala is a £67K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken tikka masala market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£74K–£88K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **2%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**11%**
- Morrisons60% - Patak's9% - Iceland6% - Sharwood's5% - Take Home Takeaway5% - Booths3% - Open — no brand owns it (8 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -7.7% search growth over the last 90 days.
3K2KSpike '25Black Friday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-tikka-masala/trend)
## **Top chicken tikka masala search terms**
- **chicken tikka**36K/yr+20.4%18.0% conv. - **tikka masala**25K/yr+3.0%19.5% conv. - **tikka**19K/yr-4.0%11.1% conv. - **masala**16K/yr-22.0%2.9% conv. - **chicken tikka masala**20K/yr-49.9%13.8% conv. - **tikka masala sauce**6K/yr-37.7%7.4% conv. - **tikka sauce**3K/yr-8.8%17.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-tikka-masala/search-terms)
## **Top chicken tikka masala products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Tikka Sauce 500g**Morrisons**£1.11**4.5★1,081 rev](https://www.amazon.co.uk/dp/B091G2HDF2) [2**Morrisons Savers Cooked Chicken Tikka Breast Slices 210g**Morrisons**£1.87**4.3★186 rev](https://www.amazon.co.uk/dp/B0F43XN2XC) [3**Morrisons Chicken Tikka Masala & Rice 400g**Morrisons**£3.89**4.3★153 rev](https://www.amazon.co.uk/dp/B0DM6KH1RF) [4**Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4**Patak's**£1.97**4.6★312 rev](https://www.amazon.co.uk/dp/B01582A2FM) [5**Morrisons Chicken Tikka 200g**Morrisons**£1.97**4.3★179 rev](https://www.amazon.co.uk/dp/B0BL84FFDH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Ready to Eat Cooked Chicken Tandoori Breast Chunks 170g**Morrisons**£3.19**6 rev10mo ago](https://www.amazon.co.uk/dp/B0FQVR5757) [**The Authentic Food Company Indian Takeaway Chicken Tikka Masala 350g**Take Home Takeaway**£2.15**191 rev1y ago](https://www.amazon.co.uk/dp/B0DJWJK7LB) [**Morrisons Chicken Tikka Masala 400g**Morrisons**£4.52**38 rev1y ago](https://www.amazon.co.uk/dp/B0F5XCVG23) [**Morrisons Tikka Chicken Breast Steaks 350g**Morrisons**£4.48**27 rev1y ago](https://www.amazon.co.uk/dp/B0F7RWMNYK) [**Morrisons Savers Cooked Chicken Tikka Breast Slices 210g**Morrisons**£1.87**186 rev1y ago](https://www.amazon.co.uk/dp/B0F43XN2XC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Ready to Eat Cooked Chicken Tandoori Breast Chunks 170g**Morrisons**£3.19**4.4★**▲ 145%**](https://www.amazon.co.uk/dp/B0FQVR5757) [**Morrisons Tikka Chicken Breast Steaks 350g**Morrisons**£4.48**4.6★**▲ 78%**](https://www.amazon.co.uk/dp/B0F7RWMNYK) [**Co-op Indian Menu Tikka Masala Curry Sauce 450g**Co-op**£1.32**4.2★**▲ 69%**](https://www.amazon.co.uk/dp/B09P429SZC) [**Booths Premium Medium Spiced Chicken Tikka Masala and Pilau Rice with Crispy Onions 400g**Booths**£4.34**4.2★**▲ 63%**](https://www.amazon.co.uk/dp/B075XNDSCQ) [**Iceland Chicken Tikka Masala 375g (Frozen)**Iceland**£2.41**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0C69ZGDSL)
**~~View all trending →~~**
## **What buyers say about chicken tikka masala**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“It tastes decent”*
**Spiciness**14%
*“well spiced and easy to use”*
**Value For Money**11%
*“good value”*
**Flavor**9%
*“Nice flavour”*
**Quality-Overall**8%
*“Quality was nice taste very nice too had a nice kick of spice”*
**Blend/Ratio**3%
*“Ad your own chilllie blends beautifully with your own makes a beautiful chillie”*
**Health Benefits-Overall**2%
*“Very good for a quick meal”*
**Ease Of Use**2%
*“Easy to use”*
**Cooking Instructions**2%
*“Overall, a reliable spice mix that works well for home cooking and is easy to store”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Taste-Overall**18%
*“its pretty bland”*
**Spiciness**13%
*“This has to be the very worst Tikka Masala I have ever had the misfortune to try”*
**Flavor**13%
*“poor flavour”*
**Ease Of Chewing/Swallowing**10%
*“Chicken was extremely chewy”*
**Value For Money**5%
*“expensive, only get for a special treat”*
**Cooking Instructions**5%
*“Cooking instructions seem wrong if using a conventional oven, plastic and the film melts”*
**Quality-Overall**5%
*“Extremely average”*
**Oily/Greasy**5%
*“that horrible nasty orange grease covered the entire top part of the curry”*
**Advertised Vs Actual Product**5%
*“The product description is wrong”*
**Texture/Consistency-Overall**3%
*“Poor texture”*
## **Common questions**
- **Is chicken tikka masala profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the chicken tikka masala niche?**
- 14 brands and 48 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in chicken tikka masala?**
- Top complaints mined from reviews: Taste-Overall, Spiciness, Flavor. The return rate is 0.0%.
- **When does demand for chicken tikka masala peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chicken tikka masala niche?**
- Listings span £0.96–£8.88; the average listing price is £2.94 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
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