---
title: "Trend — chicken thigh - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-thigh/trend"
last_updated: "2026-07-31T18:23:08.100Z"
locale: en
meta:
  description: "Niche score 50/100 · £3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chicken thigh - Flapen"
---

# **chicken thigh**

**Worth a look**

Shows searches that convert (20.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 22Conversion 100Competition 41Returns 100Price range 0Avg price 14Brand share 0Review moat 51Quality gap 27

**Conversion**

**Incredible****20.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.4M**

£3.4M/yr · 3.2M searches

**Review moat**

**Good****1,463.83**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.07**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.94–£12.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100