---
title: "Chicken Stock — £173K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-stock"
last_updated: "2026-07-31T13:22:50.934Z"
locale: en
meta:
description: "Niche score 48/100 · £173K/yr market · 166K searches/yr · £4.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £173K/yr market · 166K searches/yr · £4.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Stock — £173K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken stock**
**Skip it**
Soft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 12Conversion 100Competition 67Returns 100Price range 61Avg price 12Brand share 16Review moat 73Quality gap 25
**Conversion**
**Incredible****23.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****596.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£0.92–£36.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£173K**
£173K/yr · 166K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-25.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.44**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chicken stock is a £173K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken stock market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£178K–£222K**
- units × avg price
- **Conversion rate**
- **23.4%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**4%**
- Knorr59% - Morrisons21% - OXO7% - POTTS4% - Kallo3% - Winiary2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-stock/trend)
## **Top chicken stock search terms**
- **chicken stock**115K/yr-29.5%26.3% conv. - **knorr**41K/yr-16.0%5.8% conv. - **knorr chicken stock**3K/yr-28.1%12.1% conv. - **knorr stock**3K/yr-26.6%15.3% conv. - **knorr chicken**2K/yr-16.7%10.4% conv. - **knor**2K/yr-36.2%6.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-stock/search-terms)
## **Top chicken stock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£10K9%£16K12%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knorr Chicken Stock Gel Pot 224g**Knorr**£2.74**4.7★1,660 rev](https://www.amazon.co.uk/dp/B008XF4TUQ) [2**Knorr Chicken Stock Pots gluten-free to add a rich chicken flavour to your dishes 4x 28 g**Knorr**£1.38**4.7★661 rev](https://www.amazon.co.uk/dp/B014DFL740) [3**Morrisons Chicken Stock Cubes 120g**Morrisons**£1.30**4.5★805 rev](https://www.amazon.co.uk/dp/B00JLH126Y) [4**Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g**Knorr**£2.08**4.7★761 rev](https://www.amazon.co.uk/dp/B00H538OT4) [5**Knorr Chicken Stock Cubes 10 g (Pack of 8)**Knorr**£1.66**4.7★661 rev](https://www.amazon.co.uk/dp/B017UMZOCY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oxo Chicken Bone Broth 500ml**OXO**£3.07**26 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW2F83S) [**OXO Chicken Stock Pots with Garlic & Thyme 80 g (4 x 20 g)**OXO**£1.66**127 rev4y ago](https://www.amazon.co.uk/dp/B0B6ZPKBNG) [**Morrisons The Best Chicken Stock 450ml**Morrisons**£2.71**139 rev4y ago](https://www.amazon.co.uk/dp/B09GB1312D) [**Potts Chicken Stock Can 500ml**POTTS**£2.43**183 rev5y ago](https://www.amazon.co.uk/dp/B095XP4Q1Z) [**Knorr Professional Chicken Powder Bouillon Flavourful Chicken Base for Soups Stocks and Broths 1 kg**Knorr**£17.62**858 rev5y ago](https://www.amazon.co.uk/dp/B08SD4H75Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kallo Foods Organic Chicken Stock Cube 48 g (Pack of 5)**Kallo**£1.26**4.6★**▲ 443%**](https://www.amazon.co.uk/dp/B00DJTCX9K) [**Oxo Chicken Bone Broth 500ml**OXO**£3.07**4.1★**▲ 99%**](https://www.amazon.co.uk/dp/B0FZW2F83S) [**Knorr Organic Chicken Stock Pot gluten-free organic stock for delicious chicken dishes 4 x 26 g**Knorr**£2.16**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B07H9KYBTW) [**Knorr Chicken Powder Bouillon 990g**Knorr**£9.91**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B07MKYQ1SR) [**Knorr Aromat All Purpose Savoury Seasoning 90g**Knorr**£1.76**4.7★**▲ 48%**](https://www.amazon.co.uk/dp/B00MWTNP90)
**~~View all trending →~~**
## **What buyers say about chicken stock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Has a nice taste”*
**Flavor**21%
*“adds so much flavour”*
**Quality-Overall**14%
*“No complaints”*
**Value For Money**10%
*“Good value”*
**Salt Content**9%
*“Low salt”*
**Cooking Instructions**4%
*“Very nice seasoning, for cooking”*
**Advertised Vs Actual Product**3%
*“They do exactly as what they are supposed to do”*
**Ease Of Use**2%
*“Easy to use”*
**Nutritional Content**2%
*“Gut health benefits that have reasonable evidence behind them”*
**Baking**2%
*“Great for making soup”*
### **What buyers complain about **
**Value For Money**16%
*“Overpriced”*
**Taste-Overall**15%
*“doesnt taste of much i”*
**Salt Content**13%
*“Lacks more than salt”*
**Flavor**5%
*“then you are hit by the world's blandest aftertaste completely destroying the initial flavour”*
**Nutritional Content**4%
*“NOT GLUTEN FREE”*
**Size-Overall**4%
*“The size you get for the price is a big let down”*
**Quality-Overall**3%
*“OK. Not as good as chicken Bovril”*
**Stale/Rotten/Spoiled**3%
*“Rubbish”*
**Hard Feel**3%
*“hard”*
**Strength**3%
*“Bit weak”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is chicken stock profitable to sell on Amazon United Kingdom?**
- The niche generates £173K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the chicken stock niche?**
- 10 brands and 94 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in chicken stock?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Salt Content. The return rate is 0.0%.
- **When does demand for chicken stock peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the chicken stock niche?**
- Listings span £0.92–£36.76; the average listing price is £4.44 (sweet spot $15–$100). The average incumbent carries 597 reviews — the moat a new listing must climb.
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