---
title: "Chicken Soup — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-soup"
last_updated: "2026-07-31T12:41:30.287Z"
locale: en
meta:
description: "Niche score 33/100 · £116K/yr market · 113K searches/yr · £4.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £116K/yr market · 113K searches/yr · £4.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Soup — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken soup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 4Conversion 100Competition 15Returns 100Price range 1Avg price 12Brand share 0Review moat 58Quality gap 27
**Conversion**
**Incredible****23.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,162.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£116K**
£116K/yr · 113K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.46**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-42.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.74–£15.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken soup is a £116K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken soup market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£178K–£223K**
- units × avg price
- **Conversion rate**
- **23.0%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- HEINZ72% - Morrisons27% - Covent Garden1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-soup/trend)
## **Top chicken soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£47K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heinz Cream of Tomato Soup 6x400g**HEINZ**£4.70**4.7★5,911 rev](https://www.amazon.co.uk/dp/B015O591UK) [2**Morrisons Cream of Tomato Soup 400g**Morrisons**£0.74**4.4★1,470 rev](https://www.amazon.co.uk/dp/B00BIGQ95U) [3**Heinz Soup Tomato 4Pk**HEINZ**£4.40**4.6★549 rev](https://www.amazon.co.uk/dp/B005MR9BOM) [4**Tomato Soup 4pk 400gm**HEINZ**£2.96**4.6★1,519 rev](https://www.amazon.co.uk/dp/B015O58YS0) [5**Heinz Cream of Tomato Soup 400 g**HEINZ**£1.96**4.5★726 rev](https://www.amazon.co.uk/dp/B009WPS0NI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heinz Classic Cream of Tomato Soup 12x400g**HEINZ**£8.96**1,799 rev4y ago](https://www.amazon.co.uk/dp/B09P473FRS) [**Morrisons Cream of Tomato Soup 400 g x 12**Morrisons**£7.78**137 rev5y ago](https://www.amazon.co.uk/dp/B08YGGW34T) [**New Covent Garden Tomato & Basil Soup 560g**Covent Garden**£1.96**225 rev5y ago](https://www.amazon.co.uk/dp/B08LPHNBQ6) [**Morrisons Cream of Tomato Soup 400g**Morrisons**£0.74**1,470 rev6y ago](https://www.amazon.co.uk/dp/B00BIGQ95U) [**Heinz No Added Sugar Cream of Tomato Soup 400g**HEINZ**£1.72**250 rev7y ago](https://www.amazon.co.uk/dp/B0771JXKGJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heinz Classic Cream of Tomato Cup Soup Sachets 4 x 22g**HEINZ**£1.69**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B00NZ4RTF2) [**Heinz No Added Sugar Cream of Tomato Soup 400g**HEINZ**£1.72**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B0771JXKGJ) [**Heinz Cream of Tomato Soup 400g**HEINZ**£1.45**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B015O57FQC) [**Heinz Cream of Tomato Soup 6x400g**HEINZ**£4.70**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B015O591UK) [**Heinz Cream Of Tomato Soup 24x400G**HEINZ**£15.17**4.8★**▲ 12%**](https://www.amazon.co.uk/dp/B001FA1LAC)
**~~View all trending →~~**
## **What buyers say about chicken soup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**46%
*“Great value for money”*
**Taste-Overall**26%
*“Great soup”*
**Quality-Overall**7%
*“Good cupboard item”*
**Flavor**6%
*“lovely rich flavour soup good”*
**Cooking Instructions**2%
*“and always just heat up”*
**Health Benefits-Overall**1%
*“Healthy option”*
**Advertised Vs Actual Product**1%
*“As described”*
**Size-Overall**1%
*“fit for the bin”*
**Ease Of Use**1%
*“Easy to use”*
**Texture/Consistency-Overall**1%
*“Nice thick tasty creamy soup”*
### **What buyers complain about **
**Powdered/Crumbled**17%
*“6 out of 8 tins arrived dented badly”*
**Quality-Overall**12%
*“not cheap, however the tins were so badly damaged I think someone must have found them on a waste tip”*
**Salt Content**10%
*“lacks salt”*
**Flavor**9%
*“Can't say I would recommend this particular flavour at all for that reason”*
**Stale/Rotten/Spoiled**9%
*“Some bashed”*
**Thickness**6%
*“thick can be thin”*
**Taste-Overall**4%
*“Not good soup”*
**Sweetness**3%
*“bit too sweet THO”*
**Storage Temperature**3%
*“rather battered on arrival”*
**Value For Money**2%
*“Prices of some groceries fluctuate wildly on here and this is a good example of that, so I always check & triple check pricing when placing orders for groceries on here as, obviously, I don't want to pay over the odds for anything”*
## **Common questions**
- **Is chicken soup profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 12 tracked products. 90-day search growth is -42.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the chicken soup niche?**
- 3 brands and 58 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chicken soup?**
- Top complaints mined from reviews: Powdered/Crumbled, Quality-Overall, Salt Content. The return rate is 0.0%.
- **When does demand for chicken soup peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the chicken soup niche?**
- Listings span £0.74–£15.17; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)