---
title: "Chicken Salt — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-salt"
last_updated: "2026-07-31T15:07:22.257Z"
locale: en
meta:
description: "Niche score 40/100 · £119K/yr market · 96K searches/yr · £10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £119K/yr market · 96K searches/yr · £10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Salt — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken salt**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 24Conversion 93Competition 7Returns 100Price range 10Avg price 40Brand share 4Review moat 75Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****500**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.74**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£119K**
£119K/yr · 96K searches
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.42–£16.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken salt is a £119K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken salt market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£86K–£107K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**28**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- THE GOAT SEASONINGS39% - Mitani24% - TEMPS TASTES COMPANY LONDON23% - Angus & Oink11% - Anchor2% - Cucinada2%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -2.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-salt/trend)
## **Top chicken salt search terms**
- **chicken salt**72K/yr+1.9%10.8% conv. - **the goat seasonings**9K/yr-15.9%1.4% conv. - **chicken salt australian**8K/yr-14.5%12.0% conv. - **australian chicken salt**4K/yr-5.1%11.6% conv. - **goat seasoning blends**3K/yr-19.0%2.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-salt/search-terms)
## **Top chicken salt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The GOAT Australian Chicken Salt - the original umami bomb for chips chicken and almost anything. Jumbo 300g Shaker. The Authentic Aussie recipe.**THE GOAT SEASONINGS**£11.52**4.2★414 rev](https://www.amazon.co.uk/dp/B0BVMF313R) [2**Temps Tastes Co. Chicken Salt Seasoning 50g Pouch Aussie-Style Chip Shop Umami Salt for Crispy Chips Fries & Roast Potatoes Savoury Chickeny Flavour Explosion for Chicken Eggs & Popcorn**TEMPS TASTES COMPANY LONDON**£5.42**4.6★76 rev](https://www.amazon.co.uk/dp/B0GRW422GG) [3**Mitani Classic Chicken Salt 200g**Mitani**£6.32**4.5★2,085 rev](https://www.amazon.co.uk/dp/B087QLHJ4S) [4**The GOAT Australian Chicken Salt - the original umami bomb for chips chicken or almost anything. 100g Shaker. The Authentic Aussie recipe.**THE GOAT SEASONINGS**£7.00**4.3★332 rev](https://www.amazon.co.uk/dp/B0BTJ3JQ6G) [5**Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g**Angus & Oink**£9.34**4.6★34 rev](https://www.amazon.co.uk/dp/B0FV8SNZHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The GOAT Garlic Butter Seasoning 180g Rich Savoury Blend for Chips Fries Chicken Vegetables & Potatoes. Hand Blended Premium Spice Mix with Buttery Flavour Ideal for Cooking Roasting Grilling**THE GOAT SEASONINGS**£11.79**39 rev4mo ago](https://www.amazon.co.uk/dp/B0GP7C5VXW) [**Temps Tastes Co. Chicken Salt Seasoning 50g Pouch Aussie-Style Chip Shop Umami Salt for Crispy Chips Fries & Roast Potatoes Savoury Chickeny Flavour Explosion for Chicken Eggs & Popcorn**TEMPS TASTES COMPANY LONDON**£5.42**76 rev4mo ago](https://www.amazon.co.uk/dp/B0GRW422GG) [**Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g**Angus & Oink**£9.34**34 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8SNZHS) [**Chicken Salt Bundle (200g x 2) with Australian Food Recipe Card | Chicken Salt Australian for Everyday Roasted Vegetables of Fried Chicken Seasoning | Ideal for Vegetarians**Cucinada**£15.21**59 rev3y ago](https://www.amazon.co.uk/dp/B0BXCSVYSS) [**The GOAT Australian Chicken Salt - the original umami bomb for chips chicken and almost anything. Jumbo 300g Shaker. The Authentic Aussie recipe.**THE GOAT SEASONINGS**£11.52**414 rev3y ago](https://www.amazon.co.uk/dp/B0BVMF313R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Temps Tastes Co. Chicken Salt Seasoning 50g Pouch Aussie-Style Chip Shop Umami Salt for Crispy Chips Fries & Roast Potatoes Savoury Chickeny Flavour Explosion for Chicken Eggs & Popcorn**TEMPS TASTES COMPANY LONDON**£5.42**4.6★**▲ 269%**](https://www.amazon.co.uk/dp/B0GRW422GG) [**The GOAT Garlic Butter Seasoning 180g Rich Savoury Blend for Chips Fries Chicken Vegetables & Potatoes. Hand Blended Premium Spice Mix with Buttery Flavour Ideal for Cooking Roasting Grilling**THE GOAT SEASONINGS**£11.79**4.6★**▲ 125%**](https://www.amazon.co.uk/dp/B0GP7C5VXW) [**Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g**Angus & Oink**£9.34**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0FV8SNZHS) [**The GOAT Australian Chicken Salt - the original umami bomb for chips chicken and almost anything. Jumbo 300g Shaker. The Authentic Aussie recipe.**THE GOAT SEASONINGS**£11.52**4.2★**▼ 16%**](https://www.amazon.co.uk/dp/B0BVMF313R) [**Mitani Classic Chicken Salt 200g**Mitani**£6.32**4.5★**▼ 22%**](https://www.amazon.co.uk/dp/B087QLHJ4S)
**~~View all trending →~~**
## **What buyers say about chicken salt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“It tastes amazing”*
**Flavor**20%
*“Great depths of flavours”*
**Salt Content**13%
*“A versatile salt with a burst of flavour”*
**Value For Money**5%
*“Decent price”*
**Quality-Overall**3%
*“Pretty good on all sorts”*
**Cooking Instructions**3%
*“making it easy to use during cooking or as a finishing seasoning after food is prepared”*
**Smell**2%
*“The aroma is appealing straight from the shaker, with a rich savoury character that immediately suggests chips, chicken and roasted vegetables”*
**Size-Overall**2%
*“perfect size”*
**Ease Of Use**1%
*“easy to use”*
**Crispiness**1%
*“crispiness to the chips”*
### **What buyers complain about **
**Salt Content**22%
*“It tastes like a very salty”*
**Flavor**11%
*“Don't particularly like the flavour”*
**Value For Money**6%
*“pricey”*
**Size-Overall**5%
*“with a large”*
**Smell**3%
*“a bad version of Aromat”*
**Allergies**2%
*“my husband is allergic to MSG”*
**Sweetness**2%
*“Overly sweet”*
**Taste-Overall**2%
*“the taste is definately not for me”*
**Ingredients-Overall**1%
*“Wrong ingredients”*
**Instructions/User Manual/Troubleshooting**1%
*“But why no instructions”*
## **Common questions**
- **Is chicken salt profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the chicken salt niche?**
- 6 brands and 28 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in chicken salt?**
- Top complaints mined from reviews: Salt Content, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for chicken salt peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chicken salt niche?**
- Listings span £5.42–£16.04; the average listing price is £10.74 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.
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