---
title: "Chicken Powder — £129K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-powder"
last_updated: "2026-07-31T16:09:49.392Z"
locale: en
meta:
description: "Niche score 41/100 · £129K/yr market · 122K searches/yr · £9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £129K/yr market · 122K searches/yr · £9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Powder — £129K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken powder**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 93Competition 26Returns 100Price range 18Avg price 26Brand share 16Review moat 73Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****581.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£129K**
£129K/yr · 122K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.04–£17.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken powder is a £129K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken powder market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£92K–£115K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **79%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- Knorr37% - Gharana Swaad Ka Khazaana25% - Honor 康樂16% - Dr. Coy's8% - Totole8% - Saras Flavours of Asia2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -14.7% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-powder/trend)
## **Top chicken powder search terms**
- **chicken powder**39K/yr-1.1%8.9% conv. - **chicken bouillon powder**33K/yr-22.7%8.2% conv. - **chicken stock powder**19K/yr-12.3%6.4% conv. - **chicken bouillon**16K/yr-27.1%4.0% conv. - **chicken powder chinese**5K/yr-8.8%9.9% conv. - **chinese chicken powder**4K/yr-21.1%7.2% conv. - **honor chicken powder**4K/yr+5.1%10.5% conv. - **chicken soup powder**3K/yr-51.2%2.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-powder/search-terms)
## **Top chicken powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knorr Chicken Powder Bouillon 990g**Knorr**£9.91**4.6★380 rev](https://www.amazon.co.uk/dp/B07MKYQ1SR) [2**Honor Chicken Powder 250g yellow powder**Honor 康樂**£3.04**4.6★566 rev](https://www.amazon.co.uk/dp/B07C3PZLSZ) [3**Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning**Gharana Swaad Ka Khazaana**£7.45**4.4★233 rev](https://www.amazon.co.uk/dp/B0D9K9FBBQ) [4**Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning**Dr. Coy's**£5.81**4.3★232 rev](https://www.amazon.co.uk/dp/B0D2DS3GK8) [5**Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning**Gharana Swaad Ka Khazaana**£5.97**4.6★123 rev](https://www.amazon.co.uk/dp/B0D9K6KL5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Knorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g**Knorr Professional**£10.49**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GFNBJLJP) [**Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning**Gharana Swaad Ka Khazaana**£7.45**233 rev2y ago](https://www.amazon.co.uk/dp/B0D9K9FBBQ) [**Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning**Gharana Swaad Ka Khazaana**£5.97**123 rev2y ago](https://www.amazon.co.uk/dp/B0D9K6KL5K) [**Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning**Gharana Swaad Ka Khazaana**£5.29**131 rev2y ago](https://www.amazon.co.uk/dp/B0D9K6LQ2S) [**Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning**Dr. Coy's**£5.81**232 rev2y ago](https://www.amazon.co.uk/dp/B0D2DS3GK8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Knorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g**Knorr Professional**£10.49**4.9★**▲ 102%**](https://www.amazon.co.uk/dp/B0GFNBJLJP) [**Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning**Gharana Swaad Ka Khazaana**£5.29**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0D9K6LQ2S) [**Honor Chicken Powder 1kg yellow powder**Honor 康樂**£9.94**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B09P3LJ8QP) [**Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning**Dr. Coy's**£5.81**4.3★**▲ 32%**](https://www.amazon.co.uk/dp/B0D2DS3GK8) [**Knorr Chicken Powder Bouillon 990g**Knorr**£9.91**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B07MKYQ1SR)
**~~View all trending →~~**
## **What buyers say about chicken powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**23%
*“It adds flavour to everything”*
**Taste-Overall**23%
*“Really well balanced taste”*
**Value For Money**12%
*“excellent value”*
**Quality-Overall**12%
*“Good stock”*
**Cooking Instructions**6%
*“I love cooking”*
**Ease Of Use**4%
*“Easy to use”*
**Ingredients-Overall**4%
*“Contents are good”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Salt Content**3%
*“I love salt”*
**Nutritional Content**1%
*“This is amazing and GLUTEN FREE”*
### **What buyers complain about **
**Salt Content**40%
*“Way too salty”*
**Value For Money**15%
*“too expensive”*
**Taste-Overall**10%
*“Tasted absolutely vile”*
**Strength**4%
*“Bit weak”*
**Ease Of Use**4%
*“Could not use”*
**Flavor**2%
*“Not quite enough chicken flavour”*
**Size-Overall**1%
*“Its a quite small amount”*
**Thickness**1%
*“so nothing to thicken it”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is chicken powder profitable to sell on Amazon United Kingdom?**
- The niche generates £129K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chicken powder niche?**
- 8 brands and 44 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in chicken powder?**
- Top complaints mined from reviews: Salt Content, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for chicken powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the chicken powder niche?**
- Listings span £3.04–£17.62; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.
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