---
title: "Chicken Kiev — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-kiev"
last_updated: "2026-07-31T12:41:27.231Z"
locale: en
meta:
description: "Niche score 41/100 · £101K/yr market · 109K searches/yr · £3.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £101K/yr market · 109K searches/yr · £3.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Kiev — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken kiev**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 19Conversion 100Competition 19Returns 100Price range 0Avg price 9Brand share 0Review moat 76Quality gap 77
**Conversion**
**Incredible****27.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****485**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£101K**
£101K/yr · 109K searches
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.13–£5.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chicken kiev is a £101K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken kiev market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£101K–£134K**
- units × avg price
- **Conversion rate**
- **27.7%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **226 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Morrisons69% - BIRDS EYE13% - Moy Park11% - Booths6% - Iceland2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
3K2KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-kiev/trend)
## **Top chicken kiev search terms**
- **chicken kiev**77K/yr-11.4%24.3% conv. - **kiev**14K/yr-8.2%20.5% conv. - **chicken kievs**10K/yr-16.6%22.3% conv. - **kievs**8K/yr-19.7%24.3% conv. - **chicken kievs garlic**271/yr+96.0%14.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-kiev/search-terms)
## **Top chicken kiev products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Garlic Chicken Kievs 260 g**Morrisons**£3.33**4.4★1,756 rev](https://www.amazon.co.uk/dp/B00TJ2SEOE) [2**Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)**Morrisons**£3.71**4.4★613 rev](https://www.amazon.co.uk/dp/B09QJ2GF2R) [3**Birds Eye 2 Garlic & Herb Chicken Kievs 204g**BIRDS EYE**£2.80**4.2★514 rev](https://www.amazon.co.uk/dp/B098RCX521) [4**Moy Park Garlic and Herb Chicken Kiev 260g**Moy Park**£2.70**4.5★98 rev](https://www.amazon.co.uk/dp/B08BKNP442) [5**Morrisons 2 Cheese & Ham Chicken Kievs 260g**Morrisons**£3.33**4.2★693 rev](https://www.amazon.co.uk/dp/B01HXKRM3W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iceland 4 Cheese & Ham Chicken Breast Kievs 500g**Iceland**£3.59**5 rev2y ago](https://www.amazon.co.uk/dp/B0CVHG86W7) [**Morrisons Cook It Chicken Kyiv 324g**Morrisons**£5.17**80 rev3y ago](https://www.amazon.co.uk/dp/B0C348SKPB) [**Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)**Morrisons**£3.71**613 rev4y ago](https://www.amazon.co.uk/dp/B09QJ2GF2R) [**Birds Eye 2 Garlic & Herb Chicken Kievs 204g**BIRDS EYE**£2.80**514 rev4y ago](https://www.amazon.co.uk/dp/B098RCX521) [**Moy Park Garlic and Herb Chicken Kiev 260g**Moy Park**£2.70**98 rev6y ago](https://www.amazon.co.uk/dp/B08BKNP442)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moy Park Cheese and Bacon Chicken Kievs 260 g**Moy Park**£2.54**4.2★**▲ 112%**](https://www.amazon.co.uk/dp/B01FW6N0KS) [**Iceland 4 Cheese & Ham Chicken Breast Kievs 500g**Iceland**£3.59**4.0★**▲ 104%**](https://www.amazon.co.uk/dp/B0CVHG86W7) [**Birds Eye 2 Cheese and Ham Saucy Chicken 204g (Frozen)**BIRDS EYE**£2.76**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B07BCVCLPJ) [**Morrisons Garlic Chicken Kievs 260 g**Morrisons**£3.33**4.4★**— 5%**](https://www.amazon.co.uk/dp/B00TJ2SEOE) [**Morrisons Garlic and Herb Chicken Steaks 380g (Frozen)**Morrisons**£2.13**4.4★**— 1%**](https://www.amazon.co.uk/dp/B00M6BL6VS)
**~~View all trending →~~**
## **What buyers say about chicken kiev**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Delicious easy tea”*
**Flavor**17%
*“Absolutely lovely flavour, good quality”*
**Quality-Overall**15%
*“A good product my wifes been eating for years”*
**Cooking Instructions**8%
*“A lovely way to cook chicken”*
**Value For Money**4%
*“worth a go”*
**Crispiness**4%
*“Juicy and tasty”*
**Advertised Vs Actual Product**4%
*“Just what I ordered”*
**Nutritional Content**3%
*“A good product my wifes been eating for years”*
### **What buyers complain about **
**Taste-Overall**25%
*“Was not good tasteless coating very bland Ill not buy it again not worth buying”*
**Moist/Dry**13%
*“Otherwise will dry out”*
**Value For Money**8%
*“Quite expensive for frozen food and one meal”*
**Texture/Consistency-Overall**8%
*“Terrible texture”*
**Flavor**8%
*“Awful flavour”*
**Size-Overall**8%
*“Such tiny sizes”*
## **Common questions**
- **Is chicken kiev profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 11 tracked products. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chicken kiev niche?**
- 5 brands and 34 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chicken kiev?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.
- **When does demand for chicken kiev peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chicken kiev niche?**
- Listings span £2.13–£5.17; the average listing price is £3.36 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.
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