---
title: "Chicken Burgers — £516K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-burgers"
last_updated: "2026-07-31T23:34:35.888Z"
locale: en
meta:
description: "Niche score 63/100 · £516K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £516K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Burgers — £516K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken burgers**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 32Conversion 96Competition 83Returns 100Price range 67Avg price 21Brand share 18Review moat 81Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****388.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.04–£127.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£516K**
£516K/yr · 518K searches
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken burgers is a £516K/yr Amazon United Kingdom market (518K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken burgers market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£610K–£763K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **5%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**6%**
- Morrisons38% - Iceland35% - BIRDS EYE15% - Chucks4% - Diggers1% - Jahan1% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.
15K10KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-burgers/trend)
## **Top chicken burgers search terms**
- **iceland**275K/yr+2.0%1.3% conv. - **chicken strips**89K/yr+15.6%15.7% conv. - **chicken burgers**73K/yr+26.4%14.7% conv. - **chicken burger**37K/yr-11.8%12.6% conv. - **chicken mini fillets**12K/yr-6.5%24.8% conv. - **strips**8K/yr+5.0%2.8% conv. - **iceland chicken**8K/yr+9.4%3.2% conv. - **iceland food**8K/yr-25.3%0.5% conv. - **frozen chicken strips**6K/yr+4.5%10.3% conv. - **mini chicken fillets**2K/yr-53.5%28.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-burgers/search-terms)
## **Top chicken burgers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£15K6%£31K9%£46K12%£62K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birds Eye 2 Chicken Quarter Pounders 227 g**BIRDS EYE**£2.92**4.5★2,220 rev](https://www.amazon.co.uk/dp/B008DZMR1E) [2**Iceland Crispy Chicken Breast Fillet Strips 500g (Frozen)**Iceland**£3.89**4.5★203 rev](https://www.amazon.co.uk/dp/B0CB6X6J1M) [3**Morrisons Chicken Burgers 456g (Frozen)**Morrisons**£2.73**4.3★1,464 rev](https://www.amazon.co.uk/dp/B01LPQ43WS) [4**Morrisons Chicken Mini Fillets 600g**Morrisons**£5.19**4.7★1,672 rev](https://www.amazon.co.uk/dp/B01N01XCS0) [5**Chucks Crispy Chicken Fillet Burger 230g**Chucks**£2.49**4.2★28 rev](https://www.amazon.co.uk/dp/B0FZW297HQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chucks Crispy Chicken Fillet Burger 230g**Chucks**£2.49**28 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW297HQ) [**Iceland 4 Chicken Fillet Burgers Crispy 400g**Iceland**£3.52**11 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKJNMXV) [**Morrisons Southern Fried Chicken Strips 350g**Morrisons**£3.47**73 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXWT63) [**Morrisons Hot & Spicy Chicken Strips 350g**Morrisons**£3.49**43 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVWFGB) [**Morrisons Crispy Battered Chicken Strips 350g**Morrisons**£3.47**46 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXVYW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Southern Fried Chicken Steaks 500 g**Morrisons**£4.16**4.3★**▲ 139%**](https://www.amazon.co.uk/dp/B01HXKRLNS) [**Iceland Sweet Chilli Chicken Breast Fillet Strips 500g (Frozen)**Iceland**£3.93**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0C69ZFS43) [**Chucks Crispy Chicken Fillet Burger 230g**Chucks**£2.49**4.2★**▲ 27%**](https://www.amazon.co.uk/dp/B0FZW297HQ) [**Iceland Hash Brown Bites 1kg**Iceland**£1.98**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B0DG5TTC6K) [**Iceland 4 Chicken Fillet Burgers Crispy 400g**Iceland**£3.52**3.8★**▲ 19%**](https://www.amazon.co.uk/dp/B0FZKJNMXV)
**~~View all trending →~~**
## **What buyers say about chicken burgers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Delicious and addictive”*
**Value For Money**13%
*“Very good value for money”*
**Quality-Overall**13%
*“No complaints”*
**Crispiness**5%
*“Really crispy”*
**Pet Friendly**5%
*“My little sausage dog normally loves these”*
**Flavor**4%
*“Delicious and addictive”*
**Size-Overall**4%
*“fit all 100%”*
**Freshness**4%
*“very fresh kept cool for delivery”*
**Ease Of Use**3%
*“Convenient”*
**Spiciness**3%
*“Nice and spicy”*
### **What buyers complain about **
**Taste-Overall**14%
*“Nasty”*
**Size-Overall**13%
*“Small in size”*
**Quality-Overall**10%
*“Rubbish”*
**Flavor**6%
*“lacking in flavour”*
**Spiciness**5%
*“was too spicy for my taste”*
**Stale/Rotten/Spoiled**5%
*“not the freshest one”*
**Thickness**5%
*“There thick and no good for my Chihuahua”*
**Advertised Vs Actual Product**4%
*“Inaccurate listing”*
**Hard Feel**2%
*“Not nice, rock hard”*
**Value For Money**2%
*“I just wish they were a bit cheaper”*
## **Common questions**
- **Is chicken burgers profitable to sell on Amazon United Kingdom?**
- The niche generates £516K/yr across 61 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the chicken burgers niche?**
- 14 brands and 55 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in chicken burgers?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for chicken burgers peak?**
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the chicken burgers niche?**
- Listings span £1.04–£127.50; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.
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