---
title: "Chicken Broth — £148K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-broth"
last_updated: "2026-07-31T15:05:11.405Z"
locale: en
meta:
description: "Niche score 56/100 · £148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Broth — £148K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken broth**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 11Conversion 81Competition 45Returns 100Price range 64Avg price 78Brand share 49Review moat 86Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****272.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.80–£38.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£148K**
£148K/yr · 106K searches
**Growth**
**Bad****-28.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chicken broth is a £148K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken broth market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£162K–£203K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **60%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**20%**
- Freja48% - OXO9% - Hunter & Gather8% - Borough Broth5% - Kallo5% - Honest + Good4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.
5K3KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-broth/trend)
## **Top chicken broth search terms**
- **chicken broth**48K/yr-31.9%7.4% conv. - **chicken bone broth**27K/yr-23.2%5.9% conv. - **chicken bone broth for humans**7K/yr-16.1%5.7% conv. - **chicken broth for humans**7K/yr-33.4%4.1% conv. - **chicken bone broth powder**3K/yr+2.5%2.9% conv. - **chicken stock liquid**3K/yr-27.2%2.6% conv. - **bone broth chicken**3K/yr-33.1%5.0% conv. - **freja chicken bone broth**4K/yr-42.8%10.2% conv. - **halal chicken broth**3K/yr-40.1%0.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-broth/search-terms)
## **Top chicken broth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£44K40%£59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)**Freja**£21.05**4.2★350 rev](https://www.amazon.co.uk/dp/B0DGV97H1G) [2**Freja Chicken Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate | 6 x 500ml**Freja**£36.76**4.6★429 rev](https://www.amazon.co.uk/dp/B08G4XJF55) [3**Oxo Chicken Bone Broth 500ml**OXO**£3.07**4.1★26 rev](https://www.amazon.co.uk/dp/B0FZW2F83S) [4**Freja Bone Broth Powder | 100% Natural Collagen & Protein Powder | Free-Range Chicken | Amino Acids & Minerals | Nutrition for Healthy Gut Joints Skin Hair & Nails | 300g (15 Servings)**Freja**£23.61**3.8★240 rev](https://www.amazon.co.uk/dp/B0CCZW5J5R) [5**Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings**Hunter & Gather**£28.68**5.0★4 rev](https://www.amazon.co.uk/dp/B0GXBQ19KK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kallo Organic Chicken Broth 500ml**Kallo**£2.23**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H1DDLKFM) [**Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings**Hunter & Gather**£28.68**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBQ19KK) [**Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml**Freja**£38.63**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GDR1ZHJT) [**Oxo Chicken Bone Broth 500ml**OXO**£3.07**26 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW2F83S) [**JARMINO Organic Chicken Bone Broth Concentrate Free-Range Collagen-Rich Broth from Germany 200 g (20 Servings) Natural Protein & Amino Acids Gluten-Free Keto Paleo-Friendly Cooking & Wellness**JARMINO**£36.59**145 rev1y ago](https://www.amazon.co.uk/dp/B0FGJJNDDV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kallo Organic Chicken Broth 500ml**Kallo**£2.23**2.0★**▲ 402%**](https://www.amazon.co.uk/dp/B0H1DDLKFM) [**Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings**Hunter & Gather**£28.68**5.0★**▲ 402%**](https://www.amazon.co.uk/dp/B0GXBQ19KK) [**Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml**Freja**£38.63**4.2★**▲ 113%**](https://www.amazon.co.uk/dp/B0GDR1ZHJT) [**Rich Chickeny Bone Broth Powder 17g Protein per Serving 14g Collagen Bone Broth Nutrition that Doesnt Cost The Earth Instant Super Tasty Savoury Drink & Stock 100% Natural 15 Servings 300g**Mister Marinade**£18.38**3.9★**▲ 55%**](https://www.amazon.co.uk/dp/B0D19J72X5) [**Oxo Chicken Bone Broth 500ml**OXO**£3.07**4.1★**▲ 37%**](https://www.amazon.co.uk/dp/B0FZW2F83S)
**~~View all trending →~~**
## **What buyers say about chicken broth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“It tastes lovely”*
**Flavor**12%
*“This adds a lot of flavour”*
**Quality-Overall**9%
*“Surprised as many of the reviews are excellent”*
**Value For Money**5%
*“Excellent price”*
**Ease Of Use**3%
*“Easy to use”*
**Health Benefits-Overall**2%
*“Healthy”*
**Nutritional Content**2%
*“I love that its packed with 15g of protein”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Solubility**2%
*“Mixes easily in a mug or cup”*
**Cooking Instructions**1%
*“Great for cooking”*
### **What buyers complain about **
**Taste-Overall**43%
*“Really peculiar taste”*
**Value For Money**12%
*“expensive”*
**Smell**5%
*“an off putting stale smell”*
**Dilute/Watery**4%
*“Very watery”*
**Flavor**3%
*“So the chicken flavour is negligible”*
**Salt Content**3%
*“Just a little high in salt content for those on a low salt diet”*
**Quality-Overall**2%
*“Not as good as the ones that I had before”*
**Powdered/Crumbled**2%
*“This is really crap powder”*
**Bitter**1%
*“Bitter”*
**Nutritional Content**1%
*“Not the wholesome or nutritious experience I was hoping for”*
### **Top return reasons **
**Taste-Overall**44%
**Flavor**21%
**Smell**12%
**Advertised Vs Actual Product**12%
**Leak-Proof**12%
## **Common questions**
- **Is chicken broth profitable to sell on Amazon United Kingdom?**
- The niche generates £148K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the chicken broth niche?**
- 14 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in chicken broth?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for chicken broth peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the chicken broth niche?**
- Listings span £1.80–£38.63; the average listing price is £16.20 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.
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