---
title: "Search terms — chicken bouillon powder - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-bouillon-powder/search-terms"
last_updated: "2026-07-31T22:05:12.768Z"
locale: en
meta:
  description: "Niche score 43/100 · £89K/yr market · 69K searches/yr · £12.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £89K/yr market · 69K searches/yr · £12.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — chicken bouillon powder - Flapen"
---

# **chicken bouillon powder**

**Skip it**

Soft demand (-39.8% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 5Conversion 89Competition 59Returns 100Price range 29Avg price 52Brand share 7Review moat 80Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****394.16**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.21**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£0.92–£20.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£89K**

£89K/yr · 69K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-39.8%**

90-day search growth — must beat 0% to launch