---
title: "Chicken Bouillon Powder — £89K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-bouillon-powder"
last_updated: "2026-07-31T17:09:58.550Z"
locale: en
meta:
description: "Niche score 43/100 · £89K/yr market · 69K searches/yr · £12.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £89K/yr market · 69K searches/yr · £12.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Bouillon Powder — £89K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken bouillon powder**
**Skip it**
Soft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 5Conversion 89Competition 59Returns 100Price range 29Avg price 52Brand share 7Review moat 80Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****394.16**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.21**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£0.92–£20.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£89K**
£89K/yr · 69K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-39.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chicken bouillon powder is a £89K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken bouillon powder market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£73K–£98K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **60%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**1%**
- Marigold Health Foods55% - Dr. Coy's21% - Knorr14% - OXO5% - Winiary2% - Better Than Bouillon2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -39.8% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-bouillon-powder/trend)
## **Top chicken bouillon powder search terms**
- **bouillon powder**27K/yr-42.1%7.8% conv. - **bouillon**12K/yr-39.1%4.6% conv. - **bullion**7K/yr-23.6%2.3% conv. - **vegetable bouillon**5K/yr-42.2%5.3% conv. - **stock powder**4K/yr-34.8%4.5% conv. - **marigold bouillon powder**4K/yr-35.2%10.2% conv. - **vegetable bouillon powder**2K/yr-25.1%7.5% conv. - **vegetable stock powder**3K/yr-24.4%8.3% conv. - **boullion**2K/yr-47.3%7.9% conv. - **bouillon stock powder**3K/yr-79.5%10.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-bouillon-powder/search-terms)
## **Top chicken bouillon powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.**Marigold Health Foods**£10.14**5.0★9 rev](https://www.amazon.co.uk/dp/B0GRHJG4L8) [2**Dr. Coys Organic Vegetable Bouillon Powder 150g - Gluten Free Vegan Broth for Vegetable Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning**Dr. Coy's**£5.84**4.5★244 rev](https://www.amazon.co.uk/dp/B0D2DRVJHM) [3**Marigold Reduced Salt Vegetable Bouillon Powder 500g Instant Vegan Stock Powder 37% Less Salt Natural Ingredients Gluten-Free Perfect for Soups Stews & Sauces.**Marigold Health Foods**£10.53**4.6★135 rev](https://www.amazon.co.uk/dp/B0CKBTCGVY) [4**Marigold Organic Vegetable Bouillon Powder 500g Instant Vegan Stock Powder Natural Ingredients Low Calories Ideal for Soups Stews & Sauces.**Marigold Health Foods**£8.64**4.6★354 rev](https://www.amazon.co.uk/dp/B00UL5R3Z4) [5**Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning**Dr. Coy's**£5.81**4.3★232 rev](https://www.amazon.co.uk/dp/B0D2DS3GK8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marigold Organic Reduced Salt Vegetable Bouillon Powder 500g (Pack of 2) + Free Popcorn Instant Vegan Stock Powder 38% Less Salt Natural Ingredients Gluten-Free**Marigold Health Foods**£18.94**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GWMQ67ZG) [**Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.**Marigold Health Foods**£10.14**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GRHJG4L8) [**Knorr Professional Vegetable Powder Bouillon Savoury Vegetable Base for Soups Stocks and Broths 1 kg**Knorr Professional**£18.13**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GFNJ5TS8) [**OXO Garden Vegetable Stock Powder 100 g (1-Pack)**OXO**£2.18**69 rev9mo ago](https://www.amazon.co.uk/dp/B0FTG9HNR3) [**OXO Chicken & Herb Stock Powder 100 g (1-Pack)**OXO**£2.20**53 rev9mo ago](https://www.amazon.co.uk/dp/B0FTGCNNT1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.**Marigold Health Foods**£10.14**5.0★**▲ 453%**](https://www.amazon.co.uk/dp/B0GRHJG4L8) [**Marigold Organic Reduced Salt Vegetable Bouillon Powder 500g (Pack of 2) + Free Popcorn Instant Vegan Stock Powder 38% Less Salt Natural Ingredients Gluten-Free**Marigold Health Foods**£18.94**5.0★**▲ 422%**](https://www.amazon.co.uk/dp/B0GWMQ67ZG) [**Marigold Vegetable Bouillon Powder 2kg Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.**Marigold Health Foods**£19.67**5.0★**▲ 258%**](https://www.amazon.co.uk/dp/B0C7HJGW8V) [**Marigold Reduced Salt Vegetable Bouillon Powder 2kg Instant Vegan Stock Powder 37% Less Salt Natural Ingredients Gluten-Free Perfect for Soups Stews & Sauces.**Marigold Health Foods**£19.93**4.7★**▲ 238%**](https://www.amazon.co.uk/dp/B0C7HHNLC8) [**OXO Garden Vegetable Stock Powder 100 g (1-Pack)**OXO**£2.18**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B0FTG9HNR3)
**~~View all trending →~~**
## **What buyers say about chicken bouillon powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“Good soup”*
**Flavor**18%
*“quite a strong flavour too”*
**Quality-Overall**13%
*“Knorr Professional Bouillon Powders are excellent quality”*
**Value For Money**10%
*“Good value for money”*
**Cooking Instructions**8%
*“really enhances the flavor of ones recipes”*
**Ingredients-Overall**4%
*“Brilliant ingredients list”*
**Ease Of Use**4%
*“easy to use”*
**Thickness**4%
*“Good at thickening”*
**Salt Content**3%
*“have found this to be the best taste wise as it is not too salty”*
**Vegan/Organic**2%
*“Great taste and organic”*
### **What buyers complain about **
**Salt Content**29%
*“Way too salty”*
**Value For Money**14%
*“too expensive”*
**Taste-Overall**12%
*“Tasted absolutely vile”*
**Size-Overall**5%
*“Its a quite small amount”*
**Strength**3%
*“Bit weak”*
**Flavor**3%
*“not good Flavour is ok”*
**Thickness**3%
*“Not great at thickening gravy”*
**Ingredients-Overall**2%
*“sunflower oil is bad for you in every way”*
**Oily/Greasy**2%
*“sunflower oil is bad for you in every way”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is chicken bouillon powder profitable to sell on Amazon United Kingdom?**
- The niche generates £89K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the chicken bouillon powder niche?**
- 7 brands and 54 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in chicken bouillon powder?**
- Top complaints mined from reviews: Salt Content, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for chicken bouillon powder peak?**
- Demand peaks in Feb–Mar–Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the chicken bouillon powder niche?**
- Listings span £0.92–£20.74; the average listing price is £12.21 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.
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