---
title: "Chicken Bites — £574K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chicken-bites"
last_updated: "2026-07-31T15:02:21.335Z"
locale: en
meta:
description: "Niche score 56/100 · £574K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £574K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Bites — £574K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken bites**
**Worth a look**
Shows searches that convert (31.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 60Conversion 100Competition 40Returns 100Price range 47Avg price 10Brand share 0Review moat 70Quality gap 57
**Conversion**
**Incredible****31.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****690.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£574K**
£574K/yr · 528K searches
**Growth**
**Good****+36.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.08–£27.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£3.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken bites is a £574K/yr Amazon United Kingdom market (528K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken bites market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£525K–£700K**
- units × avg price
- **Conversion rate**
- **31.0%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Morrisons72% - Peperami25% - Pokémon2% - Iceland2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.5% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/chicken-bites/trend)
## **Top chicken bites search terms**
- **coleslaw**236K/yr+56.6%22.9% conv. - **peperami**88K/yr+0.8%27.0% conv. - **scotch eggs**52K/yr+64.7%23.3% conv. - **fridge snacks**48K/yr+98.8%1.2% conv. - **peperami sticks**23K/yr+26.2%1.6% conv. - **pepperami**29K/yr-18.5%24.4% conv. - **snack attack**17K/yr-15.8%0.0% conv. - **scotch egg**13K/yr+11.0%24.6% conv. - **pepperoni sticks**5K/yr+21.5%0.8% conv. - **colslaw**4K/yr+59.7%20.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chicken-bites/search-terms)
## **Top chicken bites products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£57K20%£115K30%£172K40%£230K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons The Best Coleslaw 500g**Morrisons**£2.38**4.5★1,239 rev](https://www.amazon.co.uk/dp/B071HTRJ5K) [2**Morrisons Classic Coleslaw 300g**Morrisons**£1.38**4.4★2,482 rev](https://www.amazon.co.uk/dp/B01C5YJEL4) [3**Peperami Original 5 x 20g**Peperami**£2.43**4.6★446 rev](https://www.amazon.co.uk/dp/B0CKY16WGH) [4**Peperami 10 Mini Originals 100g**Peperami**£2.75**4.6★1,678 rev](https://www.amazon.co.uk/dp/B017SHU9LM) [5**Morrisons Creamy Coleslaw 180g**Morrisons**£1.08**4.4★1,178 rev](https://www.amazon.co.uk/dp/B00DJIQNZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peperami Original 10 x 20g**Peperami**£5.25**44 rev1y ago](https://www.amazon.co.uk/dp/B0F6ZW3TGJ) [**Peperami - Original Flavour - Smoked Pork Salami Sausage 100% Pork Protein Kick - Box of 48 x 20 Grams (16 x Triple Packs)**Peperami**£27.15**17 rev2y ago](https://www.amazon.co.uk/dp/B0CZ9QBW83) [**Peperami Original 5 x 20g**Peperami**£2.43**446 rev2y ago](https://www.amazon.co.uk/dp/B0CKY16WGH) [**Peperami Hot 5X 20g 100 Count (Pack of 1)**Peperami**£2.49**212 rev2y ago](https://www.amazon.co.uk/dp/B0CKY1DC9K) [**Peperami Firestick 5 x 20g 100 Count**Peperami**£2.54**117 rev2y ago](https://www.amazon.co.uk/dp/B0CKY1DQB1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iceland Luxury Coleslaw 330g**Iceland**£2.19**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B0C6B4K2V1) [**Morrisons Market Street Deli Scotch Eggs 2 Pack**Morrisons**£1.86**4.0★**▲ 44%**](https://www.amazon.co.uk/dp/B0C5N8QCPS) [**Morrisons The Best Charlotte Potato & Coleslaw Twin Pack 450g**Morrisons**£3.09**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B09GKWB7RG) [**Morrisons Creamy Coleslaw 180g**Morrisons**£1.08**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B00DJIQNZG) [**Morrisons Reduced Fat Coleslaw 300g**Morrisons**£1.37**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B00GHG3M4C)
**~~View all trending →~~**
## **What buyers say about chicken bites**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Good taste”*
**Value For Money**13%
*“Decent price”*
**Quality-Overall**11%
*“Definitely good quality and healthy”*
**Freshness**10%
*“Taste and freshess”*
**Nutritional Content**5%
*“to me they are the perfect quick meal in a small package”*
**Health Benefits-Overall**4%
*“Better than regular coleslaw and less fat and calories...win-win”*
**Size-Overall**4%
*“Good size and I had it with chicken and steak”*
**Flavor**3%
*“Tasty product”*
**Crispiness**2%
*“Nice creamy good value quality is good useful for pizza and salad”*
**Texture/Consistency-Overall**1%
*“The mayo is indeed creamy”*
### **What buyers complain about **
**Taste-Overall**26%
*“Not very tasty”*
**Spiciness**11%
*“not hot enough”*
**Moist/Dry**9%
*“were so dry”*
**Ingredients-Overall**7%
*“egg covered in bread and fat”*
**Size-Overall**7%
*“tiny”*
**Quality-Overall**7%
*“Definitely not the best”*
**Texture/Consistency-Overall**4%
*“I feel the texture has changed”*
**Value For Money**4%
*“overpriced to us”*
**Durability**4%
*“These never last long I our house”*
**Powdered/Crumbled**2%
*“These crumbled when cut”*
## **Common questions**
- **Is chicken bites profitable to sell on Amazon United Kingdom?**
- The niche generates £574K/yr across 20 tracked products. 90-day search growth is +36.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the chicken bites niche?**
- 4 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chicken bites?**
- Top complaints mined from reviews: Taste-Overall, Spiciness, Moist/Dry. The return rate is 0.0%.
- **When does demand for chicken bites peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the chicken bites niche?**
- Listings span £1.08–£27.15; the average listing price is £3.50 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)