---
title: "Chestnuts — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chestnuts"
last_updated: "2026-07-31T12:33:44.251Z"
locale: en
meta:
description: "Niche score 42/100 · £80K/yr market · 87K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £80K/yr market · 87K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chestnuts — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **chestnuts**
**Skip it**
Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 10Conversion 78Competition 23Returns 100Price range 68Avg price 49Brand share 26Review moat 70Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****694.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.03–£44.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£80K**
£80K/yr · 87K searches
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chestnuts is a £80K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chestnuts market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£119K–£149K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#1,058**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **47%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**8%**
- Merchant Gourmet51% - Gefen29% - Besti4% - Epicure3% - Lovering Foods3% - Morrisons2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/chestnuts/trend)
## **Top chestnuts search terms**
- **chestnuts**50K/yr-39.5%8.3% conv. - **chestnut**16K/yr+0.5%4.3% conv. - **chestnuts ready to eat**8K/yr-7.4%7.4% conv. - **cooked chestnuts**3K/yr-49.1%4.2% conv. - **roasted chestnuts**3K/yr-25.5%5.4% conv. - **chestnuts vacuum packed**5K/yr-89.3%7.0% conv. - **chestnuts raw**3K/yr-75.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chestnuts/search-terms)
## **Top chestnuts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Merchant Gourmet Whole Chestnuts 180g**Merchant Gourmet**£2.41**4.6★231 rev](https://www.amazon.co.uk/dp/B01F8KHDXI) [2**Gefen Whole Chestnuts Roasted & Peeled | Ready-to-Eat 150g (Pack of 3)**Gefen**£10.06**4.3★3,761 rev](https://www.amazon.co.uk/dp/B09CDYC8M9) [3**Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 6 x 180g Ready-to-eat Pouches**Merchant Gourmet**£12.39**4.7★1,531 rev](https://www.amazon.co.uk/dp/B017NA0VEE) [4**Merchant Gourmet Whole Chestnuts - 180g (6 x 180g)**Merchant Gourmet**£18.26**4.7★46 rev](https://www.amazon.co.uk/dp/B017EMREDC) [5**Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 10 x 500g Ready-to-eat Pouches**Merchant Gourmet**£44.74**4.7★21 rev](https://www.amazon.co.uk/dp/B09J5CNBYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whole Chestnuts Nutty Flavour Naturally Healthy Breakfast Instant Meal Replacement Food Preserved Fruit Sweet Snack Foods Vegetarian Dried Fruits Delicious Chinese Snack Gifts (1bag)**Ouzooe**£7.84**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDTCTFG) [**Chestnut Mushrooms 340g**Morrisons**£1.65**411 rev12mo ago](https://www.amazon.co.uk/dp/B0FKBRFMTF) [**Grape Tree Cooked Whole Chestnuts (180g). Whole Cooked Chestnuts. Naturally Sweet Nutty Flavour Source of Fibre Low Fat and Vegan. Ideal for Snacking Cooking and Baking**Grape Tree**£6.69**20 rev1y ago](https://www.amazon.co.uk/dp/B0FDQLZVBS) [**Besti Roasted Chestnuts - Pack of 6 x 100G Roasted Peeled Whole Chestnuts - Ideal Pick-me-Up Plant-Based Gluten-Free Vegan and Kosher Pub Snacks - Great for Snacking Baking and Turkey Stuffing**Besti**£10.63**27 rev1y ago](https://www.amazon.co.uk/dp/B0FGXN88Y9) [**Gefen Whole Chestnuts 150g | Roasted & Peeled Ready-to-Eat Low Fat**Gefen**£5.18**57 rev4y ago](https://www.amazon.co.uk/dp/B0B4K9768H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merchant Gourmet Whole Chestnuts - 180g (6 x 180g)**Merchant Gourmet**£18.26**4.7★**▲ 865%**](https://www.amazon.co.uk/dp/B017EMREDC) [**Epicure Creative Cooks Peeled Cooked Italian Chestnuts 200 g (6-Pack)**Epicure**£16.46**4.4★**▲ 197%**](https://www.amazon.co.uk/dp/B004RAU7V6) [**Galil Roasted Chestnuts 100g Bag (Pack of 6) - Shelled Chestnuts Ready to Eat - Gluten Free All Natural 100% Vegan - Great for Snacking Baking Cooking & Turkey Stuffing**Galil**£14.86**4.3★**▲ 178%**](https://www.amazon.co.uk/dp/B094W9RL9Z) [**Chestnut Mushrooms 340g**Morrisons**£1.65**4.6★**▲ 167%**](https://www.amazon.co.uk/dp/B0FKBRFMTF) [**Whole Chestnuts Nutty Flavour Naturally Healthy Breakfast Instant Meal Replacement Food Preserved Fruit Sweet Snack Foods Vegetarian Dried Fruits Delicious Chinese Snack Gifts (1bag)**Ouzooe**£7.84**4.3★**▲ 135%**](https://www.amazon.co.uk/dp/B0FSDTCTFG)
**~~View all trending →~~**
## **What buyers say about chestnuts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Great taste”*
**Quality-Overall**16%
*“Best chestnut I have ever had”*
**Freshness**11%
*“Super fresh”*
**Value For Money**6%
*“Good value for money”*
**Health Benefits-Overall**6%
*“Healthy”*
**Salt Content**3%
*“Great mushrooms tasty when fried in salted butter”*
**Nutritional Content**3%
*“Not much room in my stomach to eat much else”*
**Crispiness**2%
*“Authentic crunch”*
**Size-Overall**1%
*“nice size - cooks well”*
**Moist/Dry**1%
*“moist”*
### **What buyers complain about **
**Quality-Overall**18%
*“Not edible quality”*
**Value For Money**15%
*“A little expensive”*
**Taste-Overall**13%
*“Taste awful and loaded with carbs”*
**Cooking Instructions**10%
*“Absolutely disgusting, nothing more than over cooked mushy mess”*
**Stale/Rotten/Spoiled**10%
*“Chestnuts went mouldy by next day”*
**Nutritional Content**3%
*“Taste awful and loaded with carbs”*
**Bitter**3%
*“Those with black marks are bitter”*
**Sweetness**3%
*“Nasty - like eating a sweetie :”*
**Advertised Vs Actual Product**3%
*“Not even close to the photo on the pack”*
**Durability**3%
*“had gone off in about 2 days”*
## **Common questions**
- **Is chestnuts profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the chestnuts niche?**
- 11 brands and 47 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in chestnuts?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for chestnuts peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the chestnuts niche?**
- Listings span £1.03–£44.74; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.
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