---
title: "Cheshire Cheese — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cheshire-cheese"
last_updated: "2026-07-31T14:13:43.569Z"
locale: en
meta:
description: "Niche score 41/100 · £65K/yr market · 26K searches/yr · £14.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £65K/yr market · 26K searches/yr · £14.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cheshire Cheese — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **cheshire cheese**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 17Conversion 98Competition 15Returns 100Price range 64Avg price 74Brand share 0Review moat 89Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****213**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.59–£37.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£65K**
£65K/yr · 26K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, cheshire cheese is a £65K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheshire cheese market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£60K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **40%**
- **Out of stock**
- **22.8%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Morrisons64% - Cheshire Cheese Company20% - Booths11% - Disney3% - Iceland3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -15.8% search growth over the last 90 days.
5K4KSpike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 11.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/cheshire-cheese/trend)
## **Top cheshire cheese search terms**
- **cheshire cheese**11K/yr-14.1%18.9% conv. - **cheshire**3K/yr+33.7%5.9% conv. - **cheshire cheese company**12K/yr-42.4%3.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cheshire-cheese/search-terms)
## **Top cheshire cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£19K45%£29K60%£39K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons White Cheshire 240g**Morrisons**£2.91**4.6★109 rev](https://www.amazon.co.uk/dp/B0C869KVSC) [2**Booths Premium Cheshire Cheese 250g**Booths**£2.68**4.5★140 rev](https://www.amazon.co.uk/dp/B075XPRVZ3) [3**Morrisons Crumbly Lancashire 240g**Morrisons**£2.90**4.5★155 rev](https://www.amazon.co.uk/dp/B0C868LQT4) [4**Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company**Cheshire Cheese Company**£26.78**4.7★310 rev](https://www.amazon.co.uk/dp/B0DKQ9K89H) [5**Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more**Cheshire Cheese Company**£37.26**4.6★597 rev](https://www.amazon.co.uk/dp/B08MTTMYWF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iceland Cheshire Cheese 250g**Iceland**£2.59**0 rev1y ago](https://www.amazon.co.uk/dp/B0F56FDLNS) [**Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company**Cheshire Cheese Company**£26.78**310 rev1y ago](https://www.amazon.co.uk/dp/B0DKQ9K89H) [**Disney Cheshire Cat Slipper Socks for Women Teens UK Size 2.5-7.5 3D Character Casual Socks Soft Breathable Gifts for Her (Hot Pink Cheshire Cat)**Disney**£8.53**357 rev2y ago](https://www.amazon.co.uk/dp/B0D53NTNDB) [**Morrisons Yorkshire Wensleydale 240g**Morrisons**£2.80**129 rev3y ago](https://www.amazon.co.uk/dp/B0CBPYL5MN) [**Morrisons White Cheshire 240g**Morrisons**£2.91**109 rev3y ago](https://www.amazon.co.uk/dp/B0C869KVSC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Cheshire Cat Slipper Socks for Women Teens UK Size 2.5-7.5 3D Character Casual Socks Soft Breathable Gifts for Her (Hot Pink Cheshire Cat)**Disney**£8.53**4.5★**▲ 397%**](https://www.amazon.co.uk/dp/B0D53NTNDB) [**Iceland Cheshire Cheese 250g**Iceland**£2.59**0.0★**▲ 178%**](https://www.amazon.co.uk/dp/B0F56FDLNS) [**Morrisons Yorkshire Wensleydale 240g**Morrisons**£2.80**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B0CBPYL5MN) [**Morrisons Crumbly Lancashire 240g**Morrisons**£2.90**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0C868LQT4) [**Booths Premium Cheshire Cheese 250g**Booths**£2.68**4.5★**▲ 50%**](https://www.amazon.co.uk/dp/B075XPRVZ3)
**~~View all trending →~~**
## **What buyers say about cheshire cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**34%
*“Pleasing gift”*
**Taste-Overall**30%
*“all the contents delicious”*
**Value For Money**11%
*“Great for gifts good value for money great variety”*
**Quality-Overall**9%
*“Great product”*
**Alcohol Flavor**5%
*“Good bottle of wine”*
**Advertised Vs Actual Product**5%
*“as described”*
**Ingredients-Overall**5%
*“They say the cheeses are good”*
**Blend/Ratio**2%
*“Lots of cheese”*
### **What buyers complain about **
**Value For Money**75%
*“Quite pricey”*
**Size-Overall**25%
*“However in the small print”*
## **Common questions**
- **Is cheshire cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 10 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cheshire cheese niche?**
- 5 brands and 9 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cheshire cheese?**
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for cheshire cheese peak?**
- Demand peaks in Nov–Dec; the busiest month runs 11.8× the quietest.
- **What does it cost to enter the cheshire cheese niche?**
- Listings span £2.59–£37.26; the average listing price is £14.93 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.
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