---
title: "Cherry Lips — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cherry-lips"
last_updated: "2026-07-31T14:57:58.268Z"
locale: en
meta:
description: "Niche score 52/100 · £82K/yr market · 64K searches/yr · £14.10 avg price. Soft demand (-20.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £82K/yr market · 64K searches/yr · £14.10 avg price. Soft demand (-20.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cherry Lips — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **cherry lips**
**Worth a look**
Shows low returns (0.1%), but soft demand (-20.5% this quarter) keeps it on the watch list.
Market size 21Growth 15Conversion 84Competition 29Returns 100Price range 76Avg price 68Brand share 41Review moat 90Quality gap 83
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****200.59**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£7.60–£38.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.10**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£82K**
£82K/yr · 64K searches
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, cherry lips is a £82K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cherry lips market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£71K–£85K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **41%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**16%**
- Berrymans42% - Generic13% - Squirrel Brand11% - A-Z Sweetshop8% - Squirrel6% - Krazy Kandi4% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/cherry-lips/trend)
## **Top cherry lips search terms**
- **cherry lips**39K/yr-12.0%7.3% conv. - **cherry lips sweets**18K/yr-35.4%6.3% conv. - **cherry lips and floral gums**6K/yr-34.2%11.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cherry-lips/search-terms)
## **Top cherry lips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£25K40%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cherry Lips Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£9.79**4.3★38 rev](https://www.amazon.co.uk/dp/B0F6754G7R) [2**Original Cherry Lips Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£15.14**4.2★383 rev](https://www.amazon.co.uk/dp/B07S3Q18Z6) [3**Squirrel Cherry Lips Gums 500g Sweet Bag 0.5 kg**Squirrel Brand**£7.83**4.3★167 rev](https://www.amazon.co.uk/dp/B07DC3LYGM) [4**Squirrel Retro Classic Gummy Sweets Cherry Lips - Wedding / Party Bag 2.250kg**Generic**£22.51**4.6★91 rev](https://www.amazon.co.uk/dp/B07GNN88PJ) [5**Just Treats Cherry Lips Retro Sweets Gift Jar 675g Traditional Rose-Scented Cherry Gums The Authentic Old-Fashioned Recipe Nostalgic Sweet Gift Made in the UK**A-Z Sweetshop**£13.20**4.1★302 rev](https://www.amazon.co.uk/dp/B017V1CIMI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Original Floral Gums & Cherry Lips Mix - 500g Bulk Pack - Perfect For Parties Sharing & Treat Time By Sweetish**Sweetish**£10.97**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GWZYSSQ4) [**Somwell - Cherry Lips 500g - Halal Chewy Sweets Retro Pick & Mix Gummies - Ideal Bulk Party Chewy Sweets Birthday Candy Cake Decorations & Sharing - Resealable Pouch**Somwell**£8.46**34 rev4mo ago](https://www.amazon.co.uk/dp/B0GQNV1LHX) [**Cherry Lips Original Sweets - 500g Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing By Sweetish**Sweetish**£11.12**4 rev8mo ago](https://www.amazon.co.uk/dp/B0FY5WPB8D) [**Cherry Lips Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£9.79**38 rev1y ago](https://www.amazon.co.uk/dp/B0F6754G7R) [**Original Squirrel Retro Classic Gummy Sweets Cherry Lips 2.25kg**A Quarter Of**£20.82**40 rev1y ago](https://www.amazon.co.uk/dp/B0DFQC3WDZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Floral Gums & Cherry Lips Mix - 500g Bulk Pack - Perfect For Parties Sharing & Treat Time By Sweetish**Sweetish**£10.97**2.0★**▲ 470%**](https://www.amazon.co.uk/dp/B0GWZYSSQ4) [**Original Cherry Lips Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£15.14**4.2★**▲ 443%**](https://www.amazon.co.uk/dp/B07S3Q18Z6) [**Somwell - Cherry Lips 500g - Halal Chewy Sweets Retro Pick & Mix Gummies - Ideal Bulk Party Chewy Sweets Birthday Candy Cake Decorations & Sharing - Resealable Pouch**Somwell**£8.46**4.1★**▲ 216%**](https://www.amazon.co.uk/dp/B0GQNV1LHX) [**Squirrel Cherry Lips Candy 1kg - Krazy Kandi Packaging by Valeo - Bulk Sweets Chewy Fruity Flavor Perfect for Parties Treat Bags and Candy Buffets**Krazy Kandi**£10.49**5.0★**▲ 131%**](https://www.amazon.co.uk/dp/B0FXYGQYTN) [**Cherry Lips Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£9.79**4.3★**▲ 57%**](https://www.amazon.co.uk/dp/B0F6754G7R)
**~~View all trending →~~**
## **What buyers say about cherry lips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**17%
*“The sweets themselves are fantastic”*
**Taste-Overall**15%
*“I love the flavour and texture and I think they taste quite natural”*
**Value For Money**12%
*“Good value for money”*
**Quality-Overall**8%
*“Great quality, chewy cherry lips”*
**Advertised Vs Actual Product**6%
*“As described”*
**Flavor**6%
*“The flavour is sweet”*
**Freshness**5%
*“ensuring freshness”*
**Texture/Consistency-Overall**4%
*“The texture of these is soft”*
**Ease Of Chewing/Swallowing**3%
*“a nice level of chewability”*
**Soft Feel**3%
*“These are softer than I remember”*
### **What buyers complain about **
**Taste-Overall**24%
*“taste like soap”*
**Smell**10%
*“smelling them as they come across as weirdly plasticky”*
**Flavor**6%
*“flavour is lacking a bit”*
**Hard Feel**6%
*“When I ordered these cherry lips I assumed they were the really hard kind that I used to buy as a child”*
**Value For Money**4%
*“For me, poor value for money as I thought they were disgusting”*
**Quality-Overall**4%
*“unfortunately not as good as they used to be”*
**Sweetness**2%
*“Each sweet is rather small”*
**Size-Overall**2%
*“they are larger than the old fashioned style”*
**Oily/Greasy**2%
*“these were soft, greasy and tasteless like the sub-standard varieties”*
**Powdered/Crumbled**1%
*“the bag is all powdery”*
## **Common questions**
- **Is cherry lips profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cherry lips niche?**
- 11 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in cherry lips?**
- Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.1%.
- **When does demand for cherry lips peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the cherry lips niche?**
- Listings span £7.60–£38.16; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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